The Jaguar Type 01
Discussion
As this has gone a bit quiet recently I thought I'd ask Copilot 'What's the latest on the new Jaguar car?'
Copilot said:
The latest on Jaguar’s new car is all about the upcoming Type 01, a four‑door luxury electric GT that marks Jaguar’s full brand reset. It’s being officially revealed today, 6 October 2026, in New York, and nearly every major automotive outlet has been buzzing about it.
What the Jaguar Type 01 is:
Jaguar’s first car in its new all‑electric luxury era, replacing its entire previous lineup.
A four‑door GT, priced around £120,000, positioned against high‑end EVs like the Porsche Taycan and Mercedes EQS.
The production design stays very close to the dramatic Type 00 concept.
Performance & Engineering
Tri‑motor electric powertrain, producing ~1,000 hp and 959 lb‑ft of torque.
Expected range over 400 miles, with a 120 kWh battery and 350 kW charging capability.
Built on 850V architecture for ultra‑fast charging and high efficiency.
Jaguar claims it “drives like no other electric car” and retains classic Jaguar duality: performance + comfort.
Interior
Bold, minimalist, futuristic cabin with:
A central spine dividing four individual seating spaces.
Almost no physical controls, relying on hidden‑until‑needed tech.
A virtual rear‑view mirror (because the car has no rear window).
Premium materials and a panoramic glass roof.
Exterior
Long bonnet, low roofline, wide stance — deliberately dramatic and “copy nothing.”
Rear has a bootlid rather than a fastback, but no rear window, similar to Polestar 4.
Timeline
Reveal: 6 October 2026 (today).
Orders: Opening in the UK and North America after the reveal.
Deliveries: Expected early 2027.
The Big Picture
Jaguar is using the Type 01 to completely reinvent itself — no more mid‑market saloons, no more chasing BMW. This is a pure luxury EV brand reboot, and the Type 01 is the flagship that has to justify the entire transformation. Early prototype drives suggest it might actually live up to the hype.
So, I shall expect to see a feature on this in tonight's news...What the Jaguar Type 01 is:
Jaguar’s first car in its new all‑electric luxury era, replacing its entire previous lineup.
A four‑door GT, priced around £120,000, positioned against high‑end EVs like the Porsche Taycan and Mercedes EQS.
The production design stays very close to the dramatic Type 00 concept.
Performance & Engineering
Tri‑motor electric powertrain, producing ~1,000 hp and 959 lb‑ft of torque.
Expected range over 400 miles, with a 120 kWh battery and 350 kW charging capability.
Built on 850V architecture for ultra‑fast charging and high efficiency.
Jaguar claims it “drives like no other electric car” and retains classic Jaguar duality: performance + comfort.
Interior
Bold, minimalist, futuristic cabin with:
A central spine dividing four individual seating spaces.
Almost no physical controls, relying on hidden‑until‑needed tech.
A virtual rear‑view mirror (because the car has no rear window).
Premium materials and a panoramic glass roof.
Exterior
Long bonnet, low roofline, wide stance — deliberately dramatic and “copy nothing.”
Rear has a bootlid rather than a fastback, but no rear window, similar to Polestar 4.
Timeline
Reveal: 6 October 2026 (today).
Orders: Opening in the UK and North America after the reveal.
Deliveries: Expected early 2027.
The Big Picture
Jaguar is using the Type 01 to completely reinvent itself — no more mid‑market saloons, no more chasing BMW. This is a pure luxury EV brand reboot, and the Type 01 is the flagship that has to justify the entire transformation. Early prototype drives suggest it might actually live up to the hype.
https://www.bbc.co.uk/news/articles/c6je50ydld31o
https://www.theguardian.com/business/2026/oct/07/j...
https://www.jaguar.com/en-gb/type-01.html#interior
I like it. But that's academic I think.
"Buyers are likely to be rich, “urban” and “very design literate, very technology literate”, Glover said. “The person making this purchase will be choosing the car because it’s a bold choice.”
A senior JLR executive close to the Type 01 project put it more bluntly: “It’s the type of car that you park up and everybody stops and says: ‘F**king hell, what have you just turned up in?’”"
https://www.theguardian.com/business/2026/oct/07/j...
https://www.jaguar.com/en-gb/type-01.html#interior
I like it. But that's academic I think.
"Buyers are likely to be rich, “urban” and “very design literate, very technology literate”, Glover said. “The person making this purchase will be choosing the car because it’s a bold choice.”
A senior JLR executive close to the Type 01 project put it more bluntly: “It’s the type of car that you park up and everybody stops and says: ‘F**king hell, what have you just turned up in?’”"
Well...
"Buyers are likely to be rich, urban and very design literate, very technology literate , Glover said. The person making this purchase will be choosing the car because it s a bold choice."
Some wealth is to be expected, but it's a bummer for those not also urban, very design literate and very technology literate. Or maybe it isn't, because they'll buy something else.
"A senior JLR executive close to the Type 01 project put it more bluntly: It s the type of car that you park up and everybody stops and says: F**king hell, what have you just turned up in?"
They are actually quite likely to say that, but talking of literacy, CEOs should be sufficiently literate to use decent English.
Usually with any car I can find something I like about it. In this respect the Type 01 is indeed exceptional.
"Buyers are likely to be rich, urban and very design literate, very technology literate , Glover said. The person making this purchase will be choosing the car because it s a bold choice."
Some wealth is to be expected, but it's a bummer for those not also urban, very design literate and very technology literate. Or maybe it isn't, because they'll buy something else.
"A senior JLR executive close to the Type 01 project put it more bluntly: It s the type of car that you park up and everybody stops and says: F**king hell, what have you just turned up in?"
They are actually quite likely to say that, but talking of literacy, CEOs should be sufficiently literate to use decent English.
Usually with any car I can find something I like about it. In this respect the Type 01 is indeed exceptional.
"Buyers are likely to be... very design literate"
That's a different way of saying that if you don't like it you obviously have poor taste.
"the type of car that you park up and everybody stops and says: F**king hell, what have you just turned up in?"
That's a different way of saying that if you don't like it you obviously have poor taste.
"the type of car that you park up and everybody stops and says: F**king hell, what have you just turned up in?"
Edited by Hoofy on Wednesday 7th October 12:04
The TG video said they need at least 10k buyers a year to make it work economically and this brand identity will be the model for others in the range - the expectation is for it to cost £150k on average when fully optioned and of course it has tariff challenges in the US and the pop out door handles can’t be a feature of any they sell into China
Just on the basis of watching one review of the launch vehicle the front seats seem to be quite cramped with a low roof line and very high central tunnel and the rear seats are very cramped and the luggage capacity and boot aperture seems limited for a 4 seat GT style vehicle
Maybe it succeeds but it’s some gamble they are making - what’s the target model they are seeking to draw buyers away from ? A Bentley Continental GT perhaps
Just on the basis of watching one review of the launch vehicle the front seats seem to be quite cramped with a low roof line and very high central tunnel and the rear seats are very cramped and the luggage capacity and boot aperture seems limited for a 4 seat GT style vehicle
Maybe it succeeds but it’s some gamble they are making - what’s the target model they are seeking to draw buyers away from ? A Bentley Continental GT perhaps
614-HSO said:
The thing is Jaguar doesn't have anything to lose because the cars they were making before nobody wanted to buy anyway, so they may as well just have one last roll of the dice before they close Jaguar down.
Well, as a former director of mine once said 'If you're going to go bankrupt you may as well put your feet up and enjoy it; there's no point working for it'!
Maybe Jaguar should swap advisers with the Conservative Party - it might be like the Two Ronnies optician sketch where they swap glasses and suddenly they can both see perfectly
Just seen this video of the 01 at Goodwood:
https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
Space, grace and pace.
Space: a lot of modern cars have mastered the art of being gigantic yet providing less interior room than their predecessors, but this appears to take it to a new level.
Grace: if you think a flying brick has grace, this is your car.
Pace: no doubt, but who cares when the lowliest electric cars today are faster than the supercars of the past, and roads are so congested?
We all knew Jag was dead as a brand, but this emphatically reminds us of the fact. Who on Earth is this car aimed at?
This epitomizes everything that is wrong with modern cars. Let's make it bigger, because everyone knows bigger is better! (that includes the ridiculous 23 in wheels). It's ugly, both from a big picture point of view, but also because it is filled with 'design for the sake of design' details that are incoherent and jarring (the Lego interior is particularly cheap and vile; as an aside it's quite obvious that you can graduate lots of car designers from design school but you clearly can't teach most of them good taste). And it's full of touchscreens, once again ensuring that every drive will be maximized for inconvenience, irritation and danger.
Space: a lot of modern cars have mastered the art of being gigantic yet providing less interior room than their predecessors, but this appears to take it to a new level.
Grace: if you think a flying brick has grace, this is your car.
Pace: no doubt, but who cares when the lowliest electric cars today are faster than the supercars of the past, and roads are so congested?
We all knew Jag was dead as a brand, but this emphatically reminds us of the fact. Who on Earth is this car aimed at?
This epitomizes everything that is wrong with modern cars. Let's make it bigger, because everyone knows bigger is better! (that includes the ridiculous 23 in wheels). It's ugly, both from a big picture point of view, but also because it is filled with 'design for the sake of design' details that are incoherent and jarring (the Lego interior is particularly cheap and vile; as an aside it's quite obvious that you can graduate lots of car designers from design school but you clearly can't teach most of them good taste). And it's full of touchscreens, once again ensuring that every drive will be maximized for inconvenience, irritation and danger.
Simpo Two said:
Just seen this video of the 01 at Goodwood:
https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
That's a prototype - two doors.https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
quench said:
We all knew Jag was dead as a brand, but this emphatically reminds us of the fact. Who on Earth is this car aimed at?
Young urban rich people with a sense of design, apparently. It sounds like a very small sector.quench said:
This epitomizes everything that is wrong with modern cars. Let's make it bigger, because everyone knows bigger is better! (that includes the ridiculous 23 in wheels). It's ugly, both from a big picture point of view, but also because it is filled with 'design for the sake of design' details that are incoherent and jarring (the Lego interior is particularly cheap and vile; as an aside it's quite obvious that you can graduate lots of car designers from design school but you clearly can't teach most of them good taste). And it's full of touchscreens, once again ensuring that every drive will be maximized for inconvenience, irritation and danger.
It's almost as if it was designed by people who don't drive...Simpo Two said:
Just seen this video of the 01 at Goodwood:
https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
Our impression of a car comes from the size and the shape as well as the curves and lines of the bodywork. That test article has paintwork deliberately designed to obfuscate the shape, the curves and other features. In other words, yeah, it is bound to look like an inelegant brick. https://www.facebook.com/reel/978952661917054
It has all the grace of a double bed.
I find it rather elegant and fetching. I speak as someone who thought the blocky Range Rovers were vile. The new Jaguar has some very elegant lines.
As for interior space, the typical driver only dates/marries supermodels anyway, they’ll rave about the spaciousness.
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