RE: MG and Rover to compete again

RE: MG and Rover to compete again

Thursday 17th August 2006

MG and Rover to compete again

New battleground ahead as MG moves east


MG TF: the last British model
MG TF: the last British model
BMW has trousered just over £11m on selling the Rover name to Chinese company Shanghai Automotive Industry Corporate (SAIC), according to an FT story today.

SAIC was talking to MG Rover last year about selling the company for around £200 million -- but Rover collapsed, enabling SAIC to pick up the remains for the relatively paltry £67 million. Over 6,000 jobs were lost.

Interestingly, it means that MG and Rover are now in competition for the first time in decades -- but the battleground is China. That's because the MG name plus the car designs were sold to the Chinese company Nanjing Corporation by administrators. The price was similar too: £53 million

It was 1968 when the two marques were last in competition, just before the British Motor Company and British Motors merged to become the ill-starred British Leyland. It was nationalised seven years later, after it collapsed, and the MG badge was left with the vestige of an association with its sports car heritage.

But now a new chapter awaits Morris Garages. MG is going to stand for something new under its new owners, according to Nanjing boss Zhang Xin. He said: "We want Chinese consumers to know this brand as 'Modern Gentleman'. To see that this brand represents grace and style."

Author
Discussion

cathalm

Original Poster:

606 posts

250 months

Thursday 17th August 2006
quotequote all
Oh my god, "modern gentleman". Could they do any worse with the hertiage of MG?

r988

7,495 posts

235 months

Thursday 17th August 2006
quotequote all
cathalm said:
Oh my god, "modern gentleman". Could they do any worse with the hertiage of MG?


Can't be worse than the BL era surely?

PhantomPH

4,043 posts

231 months

Thursday 17th August 2006
quotequote all
Judging by the quality and crash-tests of the majority of Chinese cars, I think its unlikely anything produced in the new era will ever make it to the UK...unless its developed and built here that is!

P~

collateral

7,238 posts

224 months

Thursday 17th August 2006
quotequote all
cathalm said:
Oh my god, "modern gentleman". Could they do any worse with the hertiage of MG?


Sounds like the Chinese are trying to rebrand it back to what it was before Longbridge decided to slap bling wheels and bodykits onto Rover 200s in an attempt to flog em as new designs while costing as much as a pre-owned beemer.

phil1979

3,589 posts

221 months

Thursday 17th August 2006
quotequote all
Gone to China, eh?

Let's all await the MG Urban Sandal, or the new MG TF (Translucent Funbox)...

flashgitindenial

823 posts

259 months

Thursday 17th August 2006
quotequote all
As an ex MGF owner I could weep!

oppressed mass

217 posts

289 months

Thursday 17th August 2006
quotequote all
'Modern Gentleman'. To see that this brand represents grace and style."

or

Mucky greasebucket, Miserable garage-dweller etc etc etc..

silv

560 posts

236 months

Thursday 17th August 2006
quotequote all
IMHO this is the final chapter on another example of successive uk governments ignoring the manufacturing sector. Do we have anything British left?? But what else can we expect!! The party that runs the country is bankrupt and two Jags still has a job!!

bonedaddy

303 posts

233 months

Thursday 17th August 2006
quotequote all
"We want Chinese consumers to know this brand as 'Modern Gentleman'

We want UK customers to know this brand as good ol' Mollis Gallages

MGV8

1,643 posts

277 months

Thursday 17th August 2006
quotequote all
collateral said:
cathalm said:
Oh my god, "modern gentleman". Could they do any worse with the hertiage of MG?


Sounds like the Chinese are trying to rebrand it back to what it was before Longbridge decided to slap bling wheels and bodykits onto Rover 200s in an attempt to flog em as new designs while costing as much as a pre-owned beemer.


Thay did a lot more then just bling wheels and boodykits to the 200. The problem was that a car that drove very well (for a FWD) had the body of an old rover not that thay did not do a good job of it. It was just the woung job!

NDT

1,764 posts

269 months

Thursday 17th August 2006
quotequote all
PhantomPH said:
Judging by the quality and crash-tests of the majority of Chinese cars, I think its unlikely anything produced in the new era will ever make it to the UK...unless its developed and built here that is!

P~


People said that about:
... Japanese cars 30 years ago
... Korean cars 10 years ago.

Mark leonard

29 posts

222 months

Thursday 17th August 2006
quotequote all
NDT said:
PhantomPH said:
Judging by the quality and crash-tests of the majority of Chinese cars, I think its unlikely anything produced in the new era will ever make it to the UK...unless its developed and built here that is!

P~


People said that about:
... Japanese cars 30 years ago
... Korean cars 10 years ago.


Yep!!..

How BMC, Ford, Vauxhall etc all laughed at these funny little Datsuns turning up at our docks!

How Triumph and Norton Laughed at these silly little Honda`s with all their cylinders!!.

And who on earth is going to buy these they all said?!!!.........

Edited by Mark leonard on Thursday 17th August 15:51

sprinter885

11,550 posts

233 months

Thursday 17th August 2006
quotequote all
bonedaddy said:
"We want Chinese consumers to know this brand as 'Modern Gentleman'

We want UK customers to know this brand as good ol' Mollis Gallages




Edited by sprinter885 on Thursday 17th August 16:08

speedster69er

2 posts

236 months

Thursday 17th August 2006
quotequote all
How sad is it to see this happening...How many years and how much effort have the british people put into the bike and car industries,to see it virtually all now gone!!

When will people wake up and see its our heritage and our childrens future being sold off for peanuts!! Tell me this..would the americans let harley davidson or ford be sold off? would the germans let say mercedes or porsche go? would the italians let ferrari or ducati go? I think not some how ..with out a lot of struggle any way!

We need more people like John bloor who have saved Triumph motorcycles ..they now have brilliant bikes and are becoming world leaders again...Well done john for having the balls!!

There is enough money and ability in this country to have the trend reversed!! Please can the money and power people of our country do something for our future ..

peter450

1,650 posts

239 months

Thursday 17th August 2006
quotequote all
agree with those sentiments but industry is a dying breed in this country, when stuff can be built in the far east for peanuts it makes no sense to big manufactering companies to make things here

TSD

11 posts

281 months

Thursday 17th August 2006
quotequote all
Tell that to Porsche and BMW.

alextgreen

15,362 posts

248 months

Thursday 17th August 2006
quotequote all


byebye weeping

JonRB

75,693 posts

278 months

Thursday 17th August 2006
quotequote all
cathalm said:
Oh my god, "modern gentleman". Could they do any worse with the hertiage of MG?
Hey, at least it's not "Orgasmic Living".

cdp

7,508 posts

260 months

Thursday 17th August 2006
quotequote all
Ford (Land Rover) let the Rover name go for just £11m? In the long run it could cost them _WAY_ more than that, especially considering BMW gave them first option....

beasto

323 posts

220 months

Friday 18th August 2006
quotequote all
The tragedy unfolds.

If you want to see the sad story of the British motor industry, visit the Heritage Motor Centre at Gaydon.

Here you see decades of automotive glory, stopped in their tracks in the 1970s, by a deadly combination of political interference, rubbish management, and killer unions.

The initial results included merga-mania and ghastliness like the Marina, Allegro and TR7. From then on it's downhill, with the results we see today.

I visited the Ryton factory in the '70s and the PR guy showing me round was terrified that we might put a foot wrong and bring the place to a halt.

For a snapshot of the sorry saga of UK aerospace, visit the Science Museum in London. Here you can see a similar story, particularly in space -- gawd, we once flew our own satellite into orbit. And it's still up there...