Superdry 3 wheeler

[rocky79]

Just had a look a the 3 wheeler website and saw the special edition Superdry version. I like the car, but struggling to see who this is aimed at and who is going to but this version. Superdry target demographic is probably 16-30ish. Morgan 3 wheeler is probably appealing to people outside of this age group. Most Morgans you see are not driven by people under 50 generally.

I know there are going to be exceptions but seems like an odd marketing mix, even if they are trying to appeal to a younger generation? Has anyone one on here bought a superdry one?

[madmover]

I have similar thoughts, I believe Morgan did it as Superdry wanted to strike some sort of sponsorship agreement with a car company and Morgan wanted to do something to try and appeal to a younger market... doesn't do much for me as a design but then again some people seem to be buying it based on how many were at the factory when I was last there id say they are doing something right

[KMF]

Wel i am 51, drive an Atom, love the 3 wheeler and have some super dry. All nice stuf mmmm cud that be worth a punt