Wednesday 4th February 2004

Bangle's Boys

Reorg in the design studios at BMW

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The BMW Group has reorganised its development departments. In the course of this new orientation Christopher Bangle, Director of BMW Group Design, has also aligned the design area towards the various business areas of the BMW Group.

Brand specific design studios have been set up for each of the three brands BMW, MINI and Rolls-Royce as well as for the BMW Motorrad and BMW M. These new brand studios will now accompany the entire development process for new models from the first sketches to the start of production. They will receive support from cross-brand specialist departments responsible for strategic and technical tasks, for example model technology.

The heads of departments responsible up to now for the design of MINI, Rolls-Royce, BMW Motorrad and BMW M will head the respective brand design studios: Gert Volker Hildebrand (MINI), Ian Cameron (Rolls-Royce), David Robb (BMW Motorrad) and Ulf Weidhase (BMW M and Individual).

[britten_mark]

If I was reorganising BMWs design studio offices I would put plenty of exit doors in..........and none for re-entry.

[sidekick]

Yeah, but Bangle's re-designed them so now they don't look anything like exit doors, leaving those inside very confused about how to get out.