Resale Value GT86 vs BRZ

[JB33]

I’m a bit puzzled as I thought it would do better than the GT86, but there is a huge gap, £2,500 to be exact.

If I take my 2017 BRZ (new facelift version) with 15,000 miles on it, Arnold Clark offer me £16,100 but ... if I take the 86 equivalent on the same plate and miles I get offered £18,500.

I can’t get over such a large gap for the same year, same miles, same keepers and history. Just the badge?

I’ve tried several sites and valuations too and they’re all consistent. Even tried other reg plates too and it’s the same.

Why has the BRZ such terrible resale in comparison to the 86?

Any ideas?

Cheers

[grudas]

gt86 has a better brand image simple as that, when ever anyone sees on it is always the "gt86" never BRZ.

they're end of day identical but there's much less demand for BRZ than it is for '86 so it's easier to sell one than the other, just look at autotrader classifieds.. the number of BRZ's forsale vs '86s.

[s m]

A little similar to the 106Gti vs Saxo VTS comparison - different trim and looks for which you paid 10-20% more for the Peugeot dependent on mileage. I think it was the cheaper option that sold more new.

Is the BRZ available new for much less than a GT86?

[Darryl247W]

I've been watching the market for a few months and haven't seen much difference in for sale prices between the pair. (Not trying to dispute what Arnold Clarke are quoting you.)

GT86 will be what most people will identify even if they see the BRZ. On the flip side, some will prefer to buy the BRZ as they associate with the more sporting Subaru brand, or the rarity, or for World Rally Blue

The deal was Toyota would sell 10 GT86 to each BRZ. However Autotrader over many months has consistently had the ratio of cars for sale at 5 GT86 for each BRZ.

[Hitch]

I had honestly forgotten about the Subaru version. Guess model recognition is big as others have said, as is manufacturer brand and also dealer network.

[Jamescrs]

If I was in the market for this type of car the badge on the nose wouldn't bother me to be honest, infact all other factors being equal i'd go Subaru on the basis there is a dealer about 2 miles from my house.

I think the Toyota is the far better known car o the two though so maybe easier to sell?

[anonymous-user]

Badge certainly impacts resale values. Another reason why those buyers of the ‘Renault’ Alpine will be haemorrhaging cash...

[Some Gump]

I do think Toyota have a better brand image than Subaru.

Toyota - quite sensible, reliable, with reasonable brand history.
Subaru - sadly adopted by the sort of person who'll floor it going down the high street.

Add in e.g JD power rating toyota as 9/10 reliability and Subaru 7/10, that (imo) the gt86 front end has aged better, it explains the gap to an extent.

You've got to remember that outside the PH bubble, lots of people won't know that the 2 cars are near identical from the same production line, and instead will see one and think "ooh i like that!" Then the next thing they see is the badge on the front. ..

[CedricN]

Interesting, watched them for a while and I cant see that difference here in sweden. Almost the opposite since the BRZ is a bit more rare. I guess it has to do with how the brand is preceived, subaru has a pretty good reputation here.

[Jon_Bmw]

I could be wrong but when the two cars came out didn't Toyota offer a 5 year warranty whereas Subaru only offered a 3 year warranty.

If I have remembered correctly yours is a year from being out of manufacture warranty whereas the equivalent Toyota still has 3 years remaining.

[mrbarnett]

It's funny, but I consider it a Subaru first as it has the flat four under its nose. Couple that to a better colour (that blue), and the fact I typically like what others don't, and I'd actively seek out the BRZ over the GT86 if I was in the market for one.

[underphil]

Jon_Bmw said:

I could be wrong but when the two cars came out didn't Toyota offer a 5 year warranty whereas Subaru only offered a 3 year warranty.

If I have remembered correctly yours is a year from being out of manufacture warranty whereas the equivalent Toyota still has 3 years remaining.

I think that was true when they came out, then Subaru matched the 5 years at some point I believe

[tejr]

Can you service a BRZ at a Toyota dealership? If not, and I was buying new/nearly new, I'd probably go with a Toyota equivalent as Toyota dealers are all over the place.

Also, I think the whole 90s Impreza chav image has done a lot of damage to the Subaru brand.

[Wooda80]

There doesn't seem to be a massive difference in the retail price of either car.

The least expensive examples similar to the OP's age & mileage seem to be available with either badge from around £18,500 on Autotrader, with the majority priced at around £20000.

That would suggest that if you tested their offer of £18500 trade on a hypothetical Toyota they probably wouldn't want to stand by it.

[GiveItSomeWellie]

Jon_Bmw said:

I could be wrong but when the two cars came out didn't Toyota offer a 5 year warranty whereas Subaru only offered a 3 year warranty.

If I have remembered correctly yours is a year from being out of manufacture warranty whereas the equivalent Toyota still has 3 years remaining.

This is what I would have guessed.

When I bought my facelifted GT86 last year I was swayed by the extra warranty, the locality of the dealer (my nearest Subaru dealer is over twice the distance away), and availability. I also didn't want a spoiler, which appears to come on every facelift BRZ, not that it matters in this context.

It now looks like they offer a 5 year 100k mile warranty on the BRZ, though only limited coverage in the final two years.