ASTON MARTIN sell 30%of assets
Discussion
some worrying things:
"....Kuwaiti sovereign wealth fund Investment Dar has sold off some of the Warwickshire-based car maker's land and buildings, the distribution rights to sell cars in the Middle East and North Africa and the right to use the name in merchandise such as clothing....
Cue lots more tat for sale in the near future, devaluing the brand
"....The company slashed its spending on research and development by more than half last year, to less than £13m...."
thats virtually zero. JLR spend more then that on R&D in 2 weeks
"....Kuwaiti sovereign wealth fund Investment Dar has sold off some of the Warwickshire-based car maker's land and buildings, the distribution rights to sell cars in the Middle East and North Africa and the right to use the name in merchandise such as clothing....
Cue lots more tat for sale in the near future, devaluing the brand
"....The company slashed its spending on research and development by more than half last year, to less than £13m...."
thats virtually zero. JLR spend more then that on R&D in 2 weeks
However...
If you think that they are designing, building, developing, testing and selling the whole One-77 production for less than £77 million (assuming they break-even, not make any profit and haven't raided the R&D "piggy-bank" from the good times and when owned by Ford), then there is still hope of new models.
I think chasis development is easy eough for them and a simplified One-77 type chasis for a Vantage or DB9 equivalent with production runs tuned to 2000-3000 cars per year is do-able on that basis. Where they will struggle I think is on engine development - particularly performance/emissions specification. I would be certain they outsource for engines or know-how on this.
No hard facts.....just reasoned argument and opinion.
G
If you think that they are designing, building, developing, testing and selling the whole One-77 production for less than £77 million (assuming they break-even, not make any profit and haven't raided the R&D "piggy-bank" from the good times and when owned by Ford), then there is still hope of new models.
I think chasis development is easy eough for them and a simplified One-77 type chasis for a Vantage or DB9 equivalent with production runs tuned to 2000-3000 cars per year is do-able on that basis. Where they will struggle I think is on engine development - particularly performance/emissions specification. I would be certain they outsource for engines or know-how on this.
No hard facts.....just reasoned argument and opinion.
G
williamp said:
some worrying things:
"....Kuwaiti sovereign wealth fund Investment Dar has sold off some of the Warwickshire-based car maker's land and buildings, the distribution rights to sell cars in the Middle East and North Africa and the right to use the name in merchandise such as clothing....
Cue lots more tat for sale in the near future, devaluing the brand
Walk past any branch of "Hackett" and see the cr@p they are selling right now...."....Kuwaiti sovereign wealth fund Investment Dar has sold off some of the Warwickshire-based car maker's land and buildings, the distribution rights to sell cars in the Middle East and North Africa and the right to use the name in merchandise such as clothing....
Cue lots more tat for sale in the near future, devaluing the brand
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