Why Aston?! Why?!

[The Riddler]

As posted in general gassing; For your perusal,

Aston Martin Official FaceBook Page said:

ASTON MARTIN PARTNERS WITH NIKE BASKETBALL TO INTRODUCE THE NIKE KOBE BRYANT

Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles.

Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral webfilm released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.

Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.

Event proceeds will de donated to the LA84 Foundation. To learn more about the LA84 Foundation go to http://www.la84foundation.org

Kind regards

Aston Martin Facebook Team

[livinthedream]

Burberry caps next.

[michael gould]

excellent idea.......good marketing and helping US schools promote sport.....what's wrong with that ?

[GlynMo]

No, no, no, no, NO!

[:J:]

You can see pics here :

http://inside.nike.com/blogs/nikebasketball/2010/0...

Not quite for me (the trainers, not the idea, as it would appear to be a good one), but in contrast, dominance24 believes they are indeed a sick combo

Edited by :J: on Wednesday 12th May 12:43

[JohnG1]

"I like Nike but wait a minute. The neighborhood supports so put some money in it."

Aston Martin should follow the title of that song for this project....

And I write as someone who quite likes the cygnet !!

Edited by JohnG1 on Wednesday 12th May 13:41

[XXXAngelXXX]

why not ?!

[michael gould]

XXXAngelXXX said:

why not ?!

my thoughts Angel

[bogie]

what next?

will they open a high st store in London selling mugs, tea towels, biro pens, t-shirts etc LOL

[michael gould]

if it all helps to keeping Aston in business, thats fine with me

[XXXAngelXXX]

Amen

[Speedraser]

bogie said:

what next?

will they open a high st store in London selling mugs, tea towels, biro pens, t-shirts etc LOL

Aston-branded computers, vacuum cleaners, staplers, etc.
Aston Martin will become just another brand. All of this erodes, slowly but surely, the specialness of the name.
Unsurprisingly, the lines from the people here on this latest "brand expansion" seem to be drawn the same way as they are about the Cygnet. I don't find this as offensive as the Cygnet, (can't think of anything that would be), but it adds insult to injury and further cheapens the Aston name.

This sort of thing cannot save the marque, but it can hurt it.

[The Riddler]

Speedraser said:

bogie said:

what next?

will they open a high st store in London selling mugs, tea towels, biro pens, t-shirts etc LOL

Aston-branded computers, vacuum cleaners, staplers, etc.
Aston Martin will become just another brand. All of this erodes, slowly but surely, the specialness of the name.
Unsurprisingly, the lines from the people here on this latest "brand expansion" seem to be drawn the same way as they are about the Cygnet. I don't find this as offensive as the Cygnet, (can't think of anything that would be), but it adds insult to injury and further cheapens the Aston name.

This sort of thing cannot save the marque, but it can hurt it.

I'm the opposite. The Cygnet is still a car, and with the AM pack on it, it does look special. I'm not saying it won't harm AM as a sports car marque, but at least it has 4 wheels and an engine.

Unlike a pair of sports footwear by a brand that is mostly worn by tracksuited 'yoof' and yardie wanna-be's.

[bogie]

Speedraser said:

bogie said:

what next?

will they open a high st store in London selling mugs, tea towels, biro pens, t-shirts etc LOL

Aston-branded computers, vacuum cleaners, staplers, etc.
Aston Martin will become just another brand. All of this erodes, slowly but surely, the specialness of the name.
Unsurprisingly, the lines from the people here on this latest "brand expansion" seem to be drawn the same way as they are about the Cygnet. I don't find this as offensive as the Cygnet, (can't think of anything that would be), but it adds insult to injury and further cheapens the Aston name.

This sort of thing cannot save the marque, but it can hurt it.

yes...im not a fan either ...everywhere you go Jo Public is wearing cheap Ferrari branded tat, it dosent make me want to own a Ferrari, more the opposite

Aston have traditionally been more restrained in their sale of cheap rubbish with their brand on, I hope they continue to do so....