When does an Aston become a Lexus ?

When does an Aston become a Lexus ?

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hartley

Original Poster:

704 posts

204 months

Tuesday 11th November 2008
quotequote all
A follow up thought to the ' Why are there so few manual Astons 'topic . If they keep refining Aston's so they are smaller ,more affordable,easier to drive , more reliable,visually appealing to everybody won't they eventually end up with a Lexus ? Surely an Aston has to be different ,rugged looking as well as attractive ,fitted out like a gentleman's club on the inside ,with an unreasonable amount of power that requires to be 'handled ' with care ,and a price tag to keep it exclusive and a rare beast.
I could go on to say that by these criteria a Vantage does not qualify but that would generate too much hate mail so what about some middle ground - Aston are in danger of killing the brand by over producing and making every day useable cars which is what a Lexus is and what an Aston should not be ?
PS I have got a Lexus they are great - but they are not Astons !!

Soul Reaver

499 posts

197 months

Thursday 13th November 2008
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I would'nt worry. We are now entering deflation caused by the rampant credit bubble. This period will last for about 3 to 5 years and will be hell. Cash will be king and ALL assetts will lose value epscially high ticket luxuary items. But as everyone will be totally skint and have no job an Aston even if it costs 30 grand will still be deemed luxuary and out of reach of mere mortals.

PS
Fred Harrison was right all along LOL Depression by 2010 for the Uk im afraid!

PPS
Labour, wrecking econonmys for generations LOL

anonymous-user

59 months

Thursday 13th November 2008
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hartley said:
A follow up thought to the ' Why are there so few manual Astons 'topic . If they keep refining Aston's so they are smaller ,more affordable,easier to drive , more reliable,visually appealing to everybody won't they eventually end up with a Lexus ? Surely an Aston has to be different ,rugged looking as well as attractive ,fitted out like a gentleman's club on the inside ,with an unreasonable amount of power that requires to be 'handled ' with care ,and a price tag to keep it exclusive and a rare beast.
I could go on to say that by these criteria a Vantage does not qualify but that would generate too much hate mail so what about some middle ground - Aston are in danger of killing the brand by over producing and making every day useable cars which is what a Lexus is and what an Aston should not be ?
PS I have got a Lexus they are great - but they are not Astons !!
I somehow doubt the pleasure and excitement of driving an Aston will ever be matched by a Lexus. It's an emotional issue, not an engineering one!

hartley

Original Poster:

704 posts

204 months

Thursday 13th November 2008
quotequote all
garyhun said:
hartley said:
A follow up thought to the ' Why are there so few manual Astons 'topic . If they keep refining Aston's so they are smaller ,more affordable,easier to drive , more reliable,visually appealing to everybody won't they eventually end up with a Lexus ? Surely an Aston has to be different ,rugged looking as well as attractive ,fitted out like a gentleman's club on the inside ,with an unreasonable amount of power that requires to be 'handled ' with care ,and a price tag to keep it exclusive and a rare beast.
I could go on to say that by these criteria a Vantage does not qualify but that would generate too much hate mail so what about some middle ground - Aston are in danger of killing the brand by over producing and making every day useable cars which is what a Lexus is and what an Aston should not be ?
PS I have got a Lexus they are great - but they are not Astons !!
I somehow doubt the pleasure and excitement of driving an Aston will ever be matched by a Lexus. It's an emotional issue, not an engineering one!
I would not be so sure - have you ( or any other Aston drivers ) driven a Lexus ISF ? Have you seen the forthcoming Lexus supercar - 200mph . My point is Aston won't be the best driving machines ( Lexus have Toyota behind them , porsche have vw etc ) so they have to remain distinctive - as you say - they have to have an emotional appeal and remain exclusive.

As suggested above recession will probably intervene to save the brand as people revert to buying more ' sensible ' cars.

steve_amv8

1,906 posts

215 months

Thursday 13th November 2008
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Tell someone you drive an Aston and they'll be want to ask questions, want to see it etc ....

.... then try the same with a Lexus .... winkwhistle

Aston as a brand has a certain mystique, a magic and it is this magic that makes owning and driving one more than just about the mechanics.

Lexus same as Aston? I'll just mention Alan Partridge at this point .... biggrin

Soul Reaver

499 posts

197 months

Friday 14th November 2008
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I agree. The reason I did not spend 100k on an R8 is because it's an Audi!

DJC

23,563 posts

241 months

Friday 14th November 2008
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Aston has a mystique and a history associated with the brand that is vastly at odds with the V8V !

bmartin

216 posts

195 months

Friday 14th November 2008
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DJC said:
Aston has a mystique and a history associated with the brand that is vastly at odds with the V8V !
Same can be said about all post-993 porsches wink

But unfortunately cannot be said about Lexus or Audi since they do not have such a history or mystique associated with the brand at all biggrin

Times are changing. Better AM produces 3K cars a year than closing down.

hartley

Original Poster:

704 posts

204 months

Saturday 15th November 2008
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Yeah but if in producing 3k cars a year you lose the mystique ?

Takes us back to where we started this topic . The most astute observation is probably that the recession will force Aston back to premium cars and lower volumes as the only way to survive thus preserving the mystique

RichB

52,520 posts

289 months

Saturday 15th November 2008
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Approached from the other angle one could ask when does a Lexus become an Aston? I would contend that they may be approaching them once they have over 75 years of history producing top quality sporting cars and a pedigree of over half a century competing and winning in the likes of the Ulster TT races and Le Mans... Others will, I suppose, consider a smooth ride and a nice silver paint job enough to make them contenders.

Edited by RichB on Saturday 15th November 20:27

whoami

13,154 posts

245 months

Saturday 15th November 2008
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DJC said:
Aston has a mystique and a history associated with the brand that is vastly at odds with the V8V !
Yes, those were the days.

hartley

Original Poster:

704 posts

204 months

Sunday 16th November 2008
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The mystique must be more than racing history - other brands ( porsche ) have a more succesful racing history and make nice cars that arguably drive better if what you are interested in is racing.
There must be a James Bond thing going on which has to do with understated power , exclusivity , and frankly price. I asked the original question because I think if Aston think it is about track performance or technology or producing volumes that allow them to afford these things they will end up getting a bloody nose from the likes of Lexus who will always have far greater resources and if necessary can always afford to buy a badge with a racing tradition ( how much did the chinese pay for MG ?) I don't believe they should be producing products that compete with a Merc SL - ie everyday cars driven in the main by women !
Oh dear stumbled in to another area of contreversy - are Aston's for men only ? Is that part of their character/mystique ?

Murph7355

38,645 posts

261 months

Sunday 16th November 2008
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DJC said:
Aston has a mystique and a history associated with the brand that is vastly at odds with the V8V !
Is it though?

I believe the V8V is doing OK in GT racing?

It's a lovely looking car. It drives very nicely, sounds great, feels great etc.

And at the end of the day, it's not *that* common in the overall scheme of things.

Now, Lexus.

Do they tick the boxes anywhere near in terms of those items?

Not really.

Grant3

3,641 posts

260 months

Sunday 16th November 2008
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DJC said:
Aston has a mystique and a history associated with the brand that is vastly at odds with the V8V !
The benefit of rose tinted glasses is when you look back everything looks.. well um rosy biggrin , even when it may have been rather stty on occasions biggrin!

But that's the beauty and the joy of remembering things as you "think" they were rather than how things "actually" were and then comparing a current reality with a past fantasy ... its a no win for the current winkwink