Aston Martin Sales Down 26.04% YTD
Discussion
AM UK Sales To end August 2008 : 1153 (2007: 1559. -26.04%)
Overall new car registrations are down 3.75%. (Source: http://www.smmt.co.uk/articles/article.cfm?article...
But that's still more cars in one year than were built in the first (guess) 30-40 years of Aston Martin history.
Fill your boots if you are buying in this market.
Overall new car registrations are down 3.75%. (Source: http://www.smmt.co.uk/articles/article.cfm?article...
But that's still more cars in one year than were built in the first (guess) 30-40 years of Aston Martin history.
Fill your boots if you are buying in this market.
Porsche's UK sales are down a similar percentage (although bigger numbers!).
There is no doubt that the credit crunch has dented confidence in high end purchases, but both Porsche & AM (DB9 & AMV8)had products being replaced with new upgraded models so the figures won't be that bad overall IMO once the whole year is revealed!
I still hope UK volumes will be reduced, Aston have been rather guilty of milking the Uk market a little more than some others & when times get tough residuals are even more important to customers , with such huge potential in China/Russia etc lets hope factory capacity can remain high by better exploiting these opportunities!
There is no doubt that the credit crunch has dented confidence in high end purchases, but both Porsche & AM (DB9 & AMV8)had products being replaced with new upgraded models so the figures won't be that bad overall IMO once the whole year is revealed!
I still hope UK volumes will be reduced, Aston have been rather guilty of milking the Uk market a little more than some others & when times get tough residuals are even more important to customers , with such huge potential in China/Russia etc lets hope factory capacity can remain high by better exploiting these opportunities!
I was at an Aston Martin dealer event several weeks ago and couldn't help asking how sales had been affected by the current economic situation. The reply was that sales were roughly on a par with last year, but they were having to work harder to acheive this. I wasn't totally convinced.
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