DB12 Goldfinger Edition

DB12 Goldfinger Edition

Author
Discussion

MMarkM

Original Poster:

1,648 posts

178 months

Monday 14th October
quotequote all
Well never let the bond special editions go! I actually think it looks good, but starting at £300k that's close to new Vanquish money!

https://www.astonmartin.com/en/models/db12-goldfin...

Jon39

13,374 posts

150 months

Monday 14th October
quotequote all

Can any of you tell the story, about Aston Martin initially refusing to give cars to the James Bond film makers?


alscar

5,391 posts

220 months

Monday 14th October
quotequote all
Only in that at the time AM weren't initially too keen or understanding of " product placement ".

NDA

22,334 posts

232 months

Monday 14th October
quotequote all
Would someone spending this amount be seriously interested in James Bond?

Simpo Two

87,068 posts

272 months

Monday 14th October
quotequote all
IIRC they first approached another car maker, Jaguar or maybe Ford, who weren't interested. Remember that at that point, there had been no Bond films, and these film guys turn up asking for free cars...

ETA: I was almost right.. https://www.intotheblue.co.uk/blog/a-list-of-james...

Edited by Simpo Two on Monday 14th October 10:02

raceboy

13,274 posts

287 months

Monday 14th October
quotequote all
I quite like some of the 'Bond' specials but not enough to actually want one, I think the novelty would soon wear off and it'd be a little cheesy.
They don't seem to sell that well on the used market, well certainly the Living Daylights Vantage Aston Notts have in, I remember it starting off at about £116k a long time ago, currently still sat in the same spot at £87k and it'll probably be there a little longer as Cheltenham have one for £83k (albeit with a lot more miles). rotate

Simpo Two

87,068 posts

272 months

Monday 14th October
quotequote all
I can imagine a few oil sheiks snapping up some for their collections.

Minglar

1,326 posts

130 months

Monday 14th October
quotequote all
I mentioned it in the new Vanquish thread on Friday as initially Autocar quoted the wrong model. I find it all rather underwhelming and somewhat tenuous although I’m sure there will be enough buyers to take the sixty examples that AML is building. Somehow I suspect there won’t be too many sold in the U.K. though. BRM.

alscar

5,391 posts

220 months

Monday 14th October
quotequote all
Profit on the £18m of additional sales all helps though....for a few seconds anyway.

atrossity

48 posts

14 months

Monday 14th October
quotequote all
There probably is a market for a high-priced "gold" edition of a luxury car like the DB12. But I can't help but wonder whether the Bond tie-in cheapens that.

I mean plenty of rich people across the world will have a desire for what AM have done here with gold – you can guess the types. But when they learn the car is named for a fat balding German 60s movie villain, will they feel the same?

I feel AM could have announced it with reference to Goldfinger, but not actually plastered that name over it...

Edited by atrossity on Monday 14th October 14:55

AWV12

622 posts

154 months

Monday 14th October
quotequote all
Pffff, pity Aston now tries the same, lame marketing BS as Porsche is doing with all these "limited" and "special" editions. It becomes more special if you have a "regular" one....

The DB12 is super (tourer 😎), it does not need these golden gimmicks to become special imho.

AstonZagato

13,035 posts

217 months

Thursday 17th October
quotequote all
Apparently, Bond editions are pretty much the only Aston Martin special editions that sell out.

I think it's rather sad - along with JB07 SPY number plates.

Aston models that have appeared in Bond films tend to trade at a premium to non-Bond Astons. I'm rather glad my Vanquish Volante has no Bond link, even if it means it will depreciate more.

NDA

22,334 posts

232 months

Friday 18th October
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There was a moment when I owned both a Vanquish and an XKR convertible at the same time - which were (coincidentally) both being used in a film. I have no interest in James Bond at all, but it was briefly amusing.

When I had the Vanquish I also bought a JLC 'Aston Martin' edition watch. The moment was somewhat ruined when I took the Aston for a spin one morning and my (ex) wife said "got your special watch on?".

Jon39

13,374 posts

150 months

Friday 18th October
quotequote all

NDA said:
The moment was somewhat ruined when I took the Aston for a spin one morning and my
(ex) wife said, "Got your special watch on?".

How rude!
No wonder she became ex.

Women, they just don't understand sports cars and watches.
Mind you, I have never understood watches.


Simpo Two

87,068 posts

272 months

Friday 18th October
quotequote all
Jon39 said:
Mind you, I have never understood watches.
Well, the long hand does minutes and the short hand does hours. Anything else you're stuck on? hehe

Minglar

1,326 posts

130 months

Friday 25th October
quotequote all
Slightly off topic as it’s not an AM, but a one off RR special. BRM.

https://www.autocar.co.uk/car-news/new-cars/specia...

Jon39

13,374 posts

150 months

Friday 25th October
quotequote all

Simpo Two said:
Jon39 said:
Mind you, I have never understood watches.
Well, the long hand does minutes and the short hand does hours. Anything else you're stuck on? hehe

Thank you John.

Yes, I am stuck with regard to what to be looking for.

I realise that in the specialist watch world, I don't need to be concerned about the short hand and the long hand, because my phone tells me the time.

From what I understand, it seems to be all about image, so what would you recommend?
Wacheron Ponstantine
Baudemers Piglete
Ulysses Cardin
Jaquie-LeCreuset 

Obviously I would need the watch to be visible below my double shirt cuff, so others can see what a clever connoisseur I am, but it would need a sudden retraction system whereby, when a watch snatcher approaches on a modified E-bike, it would shoot out of sight up my sleeve, rather like a conjure's dove.

On second thoughts, Aston Martins are far more interesting, than all that under your sleeve and funny names stuff.

smile


LTP

2,298 posts

119 months

Friday 25th October
quotequote all
Jon39 said:

Thank you John.

Yes, I am stuck with regard to what to be looking for.

I realise that in the specialist watch world, I don't need to be concerned about the short hand and the long hand, because my phone tells me the time.

From what I understand, it seems to be all about image, so what would you recommend?
Wacheron Ponstantine
Baudemers Piglete
Ulysses Cardin
Jaquie-LeCreuset 

Obviously I would need the watch to be visible below my double shirt cuff, so others can see what a clever connoisseur I am, but it would need a sudden retraction system whereby, when a watch snatcher approaches on a modified E-bike, it would shoot out of sight up my sleeve, rather like a conjure's dove.

On second thoughts, Aston Martins are far more interesting, than all that under your sleeve and funny names stuff.

smile
The list of things you patently don't understand grows ever longer

Simpo Two

87,068 posts

272 months

Friday 25th October
quotequote all
Jon39 said:
From what I understand, it seems to be all about image, so what would you recommend?
Wacheron Ponstantine
Baudemers Piglete
Ulysses Cardin
Jaquie-LeCreuset
I'd go for Jacky LeCreuset because she makes very good saucepans.

Until the watch I had for my 18th birthday breaks I have no desire to buy another. But if I did, it would be slim with a long poncey name, visible cogs and reek of money in an understated way... nuts


LTP said:
[The list of things you patently don't understand grows ever longer
Ignorance with IQ can be useful, allowing one to spot flaws in perceived wisdom and thus say 'I'm sorry but that's bks'.

Edited by Simpo Two on Friday 25th October 21:47

LTP

2,298 posts

119 months

Saturday 26th October
quotequote all
Simpo Two said:
Ignorance with IQ can be useful
Social media on many topics would tend to disprove your assertion. The Dunning-Kruger effect exists