Aston Martin New Car Prices
Discussion
Jon39 said:
They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole. The Vantage is close to the Roma and Portofino, but DB12 and DBX are far away from 812/Purosangue to the tune of £100k+. They're on a par with Lamborghini, noticeably more than Bentley (a base Conti GT is £160k, which competes with DB12 rather than Vantage, Bentayga £155k) and I think the product offering from McLaren is too different to fairly compare, other than being a bespoke small-scale manufacturer. Porsche are always an outlier as they're effectively a mass producer, although that does mean that the VFM from their product range is excellent.The proof will be in the second hand values, manufacturers can price at any level they like but the market will dictate the true value once they've been available for a little while. Unfortunately for AM this hasn't historically been favourable, however I really do hope this starts to change with the latest lineup. This new business model isn't going to work very well if new Vantages end up being around £40k after 10 years again!!
AMV93 said:
Jon39 said:
They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole. The Vantage is close to the Roma and Portofino, but DB12 and DBX are far away from 812/Purosangue to the tune of £100k+. They're on a par with Lamborghini, noticeably more than Bentley (a base Conti GT is £160k, which competes with DB12 rather than Vantage, Bentayga £155k) and I think the product offering from McLaren is too different to fairly compare, other than being a bespoke small-scale manufacturer. Porsche are always an outlier as they're effectively a mass producer, although that does mean that the VFM from their product range is excellent.The proof will be in the second hand values, manufacturers can price at any level they like but the market will dictate the true value once they've been available for a little while. Unfortunately for AM this hasn't historically been favourable, however I really do hope this starts to change with the latest lineup. This new business model isn't going to work very well if new Vantages end up being around £40k after 10 years again!!
alscar said:
Think the title on the right should be more like “ With a very few of the much cheaper options “.
I very much doubt many factory specced cars will “ only “ have those sale prices.
I very much doubt many factory specced cars will “ only “ have those sale prices.
Yes I was aware of that, but thought I ought to be respectful of AML needing prospective customers in showrooms.
Once they are sitting with the sales people, surrounded by gleaming Aston Martins, glass, travertine and coffee laced with the say YES ingredient, ticking the options boxes becomes far easier. -
johnymac said:
AMV93 said:
They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole.
To be fair, those £40k 10 year old Vantages started out with a base price of about £80k. In the next decade, unless the trajectory of privately owned vehicles changes, anything fossil fuel powered may well be next to worthless, regardless of how good it is or who makes it.Coincidentally I watched a History of Aston Martin film today, on a Freesat TV channel called That's TV.
They were talking 30 years ago about competing with Ferrari back in the Newport Pagnell days, when launching the V600 model.
Our descendents might find them next to worthless, but possibly there might be some demand. Have you seen how much steam traction engines cost now? I would be in the queue to buy a cheap Ferrari 250 GTO, just to look at a piece of history. Might also be able to listen to it.
The politicians have first got the challenge of persuading 35 million light vehicle owners in the UK, to buy a battery car.
Business owners and company car users have certainly become converts (convinced by tax writedowns and exemption from BIK), but Hertz car rental 'burnt their fingers' in a big way ($392 million loss for the first quarter of 2024) following their order of 100,000 Teslas in 2021.
Customers did not want to rent them and their value plummeted.
Jon39 said:
Business owners and company car users have certainly become converts (convinced by tax writedowns and exemption from BIK), but Hertz car rental 'burnt their fingers' in a big way ($392 million loss for the first quarter of 2024) following their order of 100,000 Teslas in 2021.
Customers did not want to rent them and their value plummeted.
A friend of mine is planning to replace his knackered 20 year old Volvo estate by spending £22K on a s/h Audi EV. Upon investigation his sole reason for buying seems to be that it was originally £75K so he feels he's getting a bargain, and the salesman is nice.Customers did not want to rent them and their value plummeted.
I found him a nice E-Class convertible for £12K and suggested he spend the rest on holidays
Simpo Two said:
A friend of mine is planning to replace his knackered 20 year old Volvo estate
by spending £22K on a s/h Audi EV.
Upon investigation his sole reason for buying seems to be that it was originally £75K,
so he feels he's getting a bargain, and the salesman is nice.
I found him a nice E-Class convertible for £12K and suggested he spend the rest on holidays
by spending £22K on a s/h Audi EV.
Upon investigation his sole reason for buying seems to be that it was originally £75K,
so he feels he's getting a bargain, and the salesman is nice.
I found him a nice E-Class convertible for £12K and suggested he spend the rest on holidays
Interesting.
After faithful service for 20 years, I have just replaced (another one for my collection) a certainly not knackered 24 year old V6 Mercedes Coupe.
I did not for one moment even consider an EV, but replaced it with an almost new 4,000 mile E Class, for 39% less than a new one.
I can now even pretend to be 'green', because the DVLA amusingly list it as, 'HYBRID ELECTRIC (CLEAN)'.
The 48volt, about 15 bhp electric motor is only a starter/generator which can also fill in for turbo lag, but it cannot move the car.
Seems a reasonable deal to me. Certainly the most comfortable car that I have owned and just right for badly maintained roads.
I consider your suggestion to be very sound.
One certainly, is that your friend would never see an Audi EV reach its 20th birthday. The knackered state would occur much sooner.
With his heavy previous depreciation reason for buying, perhaps he ought to choose a Taycan, because those cost far more than £75k new. There are about 750 of them advertised in the UK, each one desperate to find another owner!
PS. I have just had a look.
A Porsche Taycan is so rapid, that it can accelerate from £125,000, to a trade-in of £30,000, in only 3 years.
Edited by Dewi 2 on Tuesday 21st May 15:29
alscar said:
Jon39 said:
Think the title on the right should be more like “ With a very few of the much cheaper options “.I very much doubt many factory specced cars will “ only “ have those sale prices.
) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM. Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” ) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.
) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM. Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
Jon39 said:
Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” ) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.
) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM. Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
Jon39 said:
Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
It was a certain Mr Stanton at AM Works whom I coined the expression “ Barista “ for - he was an expert at relieving one of money.
alscar said:
It was a certain Mr Stanton at AM Works whom I coined the expression “ Barista “ for - he was an expert at relieving one of money.
Yes, your Barista name certainly caught on.
I got the impression, that every one of Mr Stanton's prospective customers, left the showroom with less money than they came in with.
Simply calling in to ask directions, probably resulted in buying an Aston Martin.
Being a star performer, I understand he left Works and went on to sell (was it) Jaguars and I wondered why?.
Perhaps he found going to confession every Sunday, rather a nuisance.
Jon39 said:
Yes, your Barista name certainly caught on.
I got the impression, that every one of Mr Stanton's prospective customers, left the showroom with less money than they came in with.
Simply calling in to ask directions, probably resulted in buying an Aston Martin.
Being a star performer, I understand he left Works and went on to sell (was it) Jaguars and I wondered why?.
Perhaps he found going to confession every Sunday, rather a nuisance.
He actually left Works for JLR Heritage then went back to Works then left again for Heritage where he still is.
Really lovely chap and used to work in the Paints dept of the Gaydon factory prior to becoming a salesman.
A tour of the factory with him was always fun as he seemed to know everyone.
When my wife and I went for a Heritage visit I was under very strict instructions not to drink anything.
Minglar said:
Jon39 said:
Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” ) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.
) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM. Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
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