Aston heads for India
AM to join upmarket carmakers bidding for mindshare
Aston Martin is going to India. It joins other upmarket car makers, including BMW, Porsche and Rolls Royce, who are bidding for the cash of the fast-growing numbers of India's burgeoning list of millionaires.
The economy is growing at seven per cent and, although India is still on the whole poor -- annual income per head is $500 (about £300) -- car makers see the potential for the future. Meanwhile, the rest of the nation's million-cars-a-year market consists largely of low-end models, with until now, the top end being defined largely by Mercedes.
While it seems likely that luxury cars will only be a halo handful of the 1m cars sold every year, carmakers are finally waking up to the country's potential.
Meanwhile, you might wonder how the driver of a posh car will cope on the country's largely appalling roads while avoiding the consequences of many of the other drivers' fatalistic behaviour, the rusting results of which litter the roadside.
I've seen (holy) cows, camels and elephants all sharing the carriageway with mobile quack dentists and soothsayers! That's before you add in the lunatic driven cars, trucks, buses and pedestrians.
The 'new' rich in India will lap up cars like the Aston, however, purely as status symbols.
I am surprised they did not do that earlier...commonwealth and all that....
I have yet to see a decent road/highway in India where you could enjoy a current generation Aston. Of course, there is so much wealth in cities like Bombay that people will buy one (with approx 100% import duty) purely as a status symbol even if they can never really use it.
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff