AM Marketing Speak

[Neil1300r]

OK,
Meant to be a fun thread, so post any marketing speak you've seen from AM (Facebook is full of them) and we can see if anyone can translate it into the Queens English. I saw this, earlier this week along with George

When passion opens its jaws, we bite. DB11 is impossible to ignore.

I have no idea what it means!

[Shinjuku79]

Dear me. What sort of wker authorises paying for someone to come up with that.

B

[George29]

2 recent ones from Aston’s Facebook. Truly awful. Don’t even get me started on that whole “beautiful is.....” phase they went through (and hopefully seem to have moved on from!)

How can it be driven if it’s sitting on a pedestal?







So it doesn’t actually get any attention, but it wants it?

[Mr.Tremlini]

The whole "beautiful" tag line thing winds me up, surely this should be apparent and not need a noun every couple of sentences to point it out.

I couldn`t help but notice while on the AM website a few days ago, that in the short "Heritage" section it contains the word beauty or beautiful 8 times...

"The love of beautiful has always been our guiding principle. And Martin and Bamford’s coming together – our origins as a company – was our earliest expression of it."
Really?

[anonymous-user]

Times have changed though - had social media been as prevalent in 2003, we'd have had #PowerBeautySoul everywhere. As it is, instead when you look at the brochure for the DB9, page 2, 3 and 4 all have 'Power Beauty Soul' in huge text. The old Vantage brochure was the same on that front, but also made mention of 'sensory pleasures'.

Imagine the hashtag "sensorypleasures"

It's not something I'd associate with cars...

My point is, this type of lyrical metaphors and romantic marketing statements, is nothing new, it's just more visible these days.

[Neil1300r]

George29 said:

How can it be driven if it’s sitting on a pedestal?

Picture is of it being driven, no sign of a pedastal

[baconsarney]

OK not AM, but I remember years ago a lager ad campaign (IIRC) used the expression 'reassuringly expensive'. I was quite impressed with the idea that something could be 'reassuringly expensive' and I rather think it might happily apply to AM too

On the other hand my ex wife was 'reassuringly expensive'

[Jon39]

We must cheer Aston Martin, because I don't think they have ever incorporated self praise in their model names.

SKODA SUPERB

Is that Skoda being pompous?
Could they not at least wait for others to decide, whether their car might be considered superb? _

Edited by Jon39 on Thursday 5th November 18:29

[Octavarium]

NFC 85 Vette said:

Imagine the hashtag "sensorypleasures"

It’s probably not something you’d want to be googling on your office laptop.

[RichB]

Aston Martin said:

Vantage sits on a pedestal. It deserves to be driven.

But, something stands on a pedestal surely, not sits?

[dbs2000]

Neil1300r said:

OK,
Meant to be a fun thread, so post any marketing speak you've seen from AM (Facebook is full of them) and we can see if anyone can translate it into the Queens English. I saw this, earlier this week along with George

When passion opens its jaws, we bite. DB11 is impossible to ignore.

I have no idea what it means!

Watch the trailer for the Movie "with teeth" and it might be a clue

Brute in a suite is the ultimate in ste I've seen this far.

[NewportPag]

I really do love Aston Martin, but I had to stop following them on Instagram after some of the drivel they were posting.

[NewportPag]

This being an example. Or maybe I'm just bitter about the tick that my DB9 developed!

[George29]

The wing in question isn’t designed to fly. In fact it’s literally designed to do the exact opposite.

[EVR]

Not quite absurd marketing lingo, but having Sean Connery's name wrong in your posts is quite funny.



Their media manager is quite bad I guess. another time, they wrote the DBSS had 12 valves instead of cylinders...

[Jon39]

RichB said:

But, something stands on a pedestal surely, not sits?

Not necessarily.

'Vantage sits on a pedestal. It deserves to be driven' (but not flushed).

[Ken Figenus]

I'm afraid I have commented 'cheesy' and 'corny' on a few of their SM posts whilst then going on to positively praise the DBX with honest objective accuracy! They'd be better off with facts rather than this emotive anthropomorphic copyspeak twaddle!

[Neil1300r]

NewportPag said:

This being an example. Or maybe I'm just bitter about the tick that my DB9 developed!

But is it a provocative tick or a passionate one?

[dbs2000]

Neil1300r said:

But is it a provocative tick or a passionate one?

Hehe, more likely jaw dropping

[anonymous-user]

Just trawling the aston martin fb page brings up some already mentioned plus...

Baptised in the flames of adventure – this is DBX.