Q by Aston Martin

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Discussion

George H

Original Poster:

14,713 posts

170 months

Sunday 4th March 2012
quotequote all
Seems Aston Martin will do anything you like to your car for a price now - http://www.astonmartin.com/q-by-aston-martin

I imagine there are going to be some horrific, tacky creations made - like this revolting matt blue Virage volante.

yuck

They're going to display 2 cars at Geneva too.

Tony V12V

2,465 posts

158 months

Sunday 4th March 2012
quotequote all
George H said:
Seems Aston Martin will do anything you like to your car for a price now - http://www.astonmartin.com/q-by-aston-martin

I imagine there are going to be some horrific, tacky creations made - like this revolting matt blue Virage volante.

yuck

They're going to display 2 cars at Geneva too.
I happened to stumble across 'Q' on the AM website yesterday. Seems to be some wacky combinations - named after the seasons - Not really what I would have expected from AM... More like B&Q !

Highrisedrifter

754 posts

160 months

Sunday 4th March 2012
quotequote all
Oh god no. Please let this be 1 April...

I foresee the Bentley Continental 'Footballer special' type affair happening now.

RIB27

559 posts

154 months

Sunday 4th March 2012
quotequote all
George H said:
Seems Aston Martin will do anything you like to your car for a price now
Ejector seats? hehe

Seriously though, I read an article from AM on this the other day and my first thoughts were also that this will lead to some nasty 'customisations' ... however in the hands of somebody creatively talented, some subtle touches could be added to really make the car unique.

George H

Original Poster:

14,713 posts

170 months

Sunday 4th March 2012
quotequote all
Highrisedrifter said:
Oh god no. Please let this be 1 April...

I foresee the Bentley Continental 'Footballer special' type affair happening now.
Yep, I can foresee the exact same things happening. Must to be keep it in line with Ferrari's Tailor Made service - http://www.ferrari.com/English/GT_Sport%20Cars/GT/...

George H

Original Poster:

14,713 posts

170 months

Sunday 4th March 2012
quotequote all
RIB27 said:
Ejector seats? hehe

Seriously though, I read an article from AM on this the other day and my first thoughts were also that this will lead to some nasty 'customisations' ... however in the hands of somebody creatively talented, some subtle touches could be added to really make the car unique.
I suspect the untasteful ones will outnumber the tasteful ones tenfold though frown

As for ejector seats, I think the link with James Bond by calling it 'Q by Aston Martin' is bad enough as it is!

Ice27

802 posts

165 months

Sunday 4th March 2012
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They've been doing this for years, haven't they?

That's how we got this...
http://flic.kr/p/beF6Sk


yeti

10,523 posts

281 months

Sunday 4th March 2012
quotequote all
Ice27 said:
That's how we got this...
http://flic.kr/p/beF6Sk
That makes me sad frown

George H

Original Poster:

14,713 posts

170 months

Sunday 4th March 2012
quotequote all
yeti said:
Ice27 said:
That's how we got this...
http://flic.kr/p/beF6Sk
That makes me sad frown
Agreed, that is fking awful. Hardly surprising from an Arab country though, they seem particularly skilled in creating horrible, nouveau riche style creations.

AMArchie

269 posts

176 months

Monday 5th March 2012
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I suppose I'm not that surprised about this development. A couple of years ago, I had the opportunity to visit te Rolls-Royce factory at Goodwood. The folk there mentioned that over the years, R-Rs have become increasingly customised, with that car maker encouraging their customers increasingly to select materials, colours, interiors and equipment which make the car truly bespoke. I guess it is how they have attracted the strong sales they have to the rapidly growing markets such as China.
I guess AM might be thinking Q will help move units in the markets where buyers want to be able to customize their cars., e.g. The Midle-East and China.

LukeyLikey

855 posts

153 months

Monday 5th March 2012
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This does not really seem a surprise does it? Every manufacturer, especially a low volume Brotish one, needs to maximise revenue. The Porsche Cayenne and Ferrari watches and baseball caps all helped to improve the 911 and 458 after all!

Also, a friend of mine works at Aston. He told me you wouldn't believ the way some people spec their cars so perhaps this is an attempt to actually moderate some customers. For instance, there was apparently a woman from LA who got Aston to paint her car the same colours as her designer harlequin handbag - all the panels were different! yikes

Vantagefan

643 posts

176 months

Monday 5th March 2012
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I thought I recognised the Virage's wheels from somewhere...

Neil1300R

5,498 posts

184 months

Monday 5th March 2012
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LukeyLikey said:
This does not really seem a surprise does it? Every manufacturer, especially a low volume Brotish one, needs to maximise revenue. The Porsche Cayenne and Ferrari watches and baseball caps all helped to improve the 911 and 458 after all!

Also, a friend of mine works at Aston. He told me you wouldn't believ the way some people spec their cars so perhaps this is an attempt to actually moderate some customers. For instance, there was apparently a woman from LA who got Aston to paint her car the same colours as her designer harlequin handbag - all the panels were different! yikes
Wouldn't be the first manufacturer to do it - I give you the Golf Harlequin!



Highrisedrifter

754 posts

160 months

Monday 5th March 2012
quotequote all
yeti said:
Ice27 said:
That's how we got this...
http://flic.kr/p/beF6Sk
That makes me sad frown
Kill it! Kill it with fire before it escapes!

Vantagefan

643 posts

176 months

Monday 5th March 2012
quotequote all
laugh

Highrisedrifter said:
Kill it! Kill it with fire before it escapes!

George H

Original Poster:

14,713 posts

170 months

Monday 5th March 2012
quotequote all
Neil1300R said:
Wouldn't be the first manufacturer to do it - I give you the Golf Harlequin!

My mother was going to buy a Polo Harlequin when they were new. Thankfully the dealer couldn't get one in so she got a Pistachio green one instead. Why someone at VW thought that was a good idea is beyond me!

Slarti

1,828 posts

160 months

Monday 5th March 2012
quotequote all
George H said:
Agreed, that is fking awful. Hardly surprising from an Arab country though, they seem particularly skilled in creating horrible, nouveau riche style creations.
Most prestige cars that I see around the middle east aren't like this one. I think you're going to get no taste + lots of money in most countries.

yeti

10,523 posts

281 months

Monday 5th March 2012
quotequote all
Slarti said:
Most prestige cars that I see around the middle east aren't like this one. I think you're going to get no taste + lots of money in most countries.
It's a fair point - I used to see some abominations when I lived in Moscow, but of course you notice them rather than the non-purple suede trimmed cars!

DB9VolanteDriver

2,623 posts

182 months

Monday 5th March 2012
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yeti said:
It's a fair point - I used to see some abominations when I lived in Moscow, but of course you notice them rather than the non-purple suede trimmed cars!
Some abominable cars, but some fabulous women.

Ice27

802 posts

165 months

Monday 5th March 2012
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The Ukraine girls really knock me out!
They leave the west behind!
And Miscow girls make me sing and shout!

cool

Edited by Ice27 on Monday 5th March 20:35