Aston Martin Coolest Brand - 2 years running
Discussion
Aston Martin fends off Apple to be named coolest brand of 2011, - http://www.brandrepublic.com/news/1095643/aston-ma...
I own something from 4 out of the top 5 
I couldn't think of anything less cool. Ducati should be on there in place of them.
s
XlBilbo said:
Harleys are very cool. Always have been, always will be.
It's Rolexes that are a joke. If you want to be a t*sser, wear one of them.
So Phil, what makes a Harley 'very cool'? Is it the fat owners with beards? Is it the ancient engineering? Is it the retro styling? Is the the noise but no go? Is it the riders that don't like being overtaken? Is it the members clubs/gangs? Is it blocking the M27 last Sunday cos the EU want to stop them fitting even noisier exhausts and 'tinkering'? Is it the crowd of them you get at Le Mans driving around with sirens on day and night, shouting "hey look over here, I'm cool"? Is it their racing heritage? Help me out here I am struggling?It's Rolexes that are a joke. If you want to be a t*sser, wear one of them.
1.Aston – naturally
2.Apple – won’t buy into the principle
3.Harley – you’ve got to be F*****g kidding me? Ducati if anything
4.Rolex – not my bag. To much bling. Gud in da hud
5.B&O – One of my fav’s. Nothing wrong with Beolab 5’s
6.Blackberry – Have one....but they are c**p to be honest
7.Google – whoppy do. Shows the intelligence of the general public
8.Ferrari – Nice cars but not for me.
9.Nike – ah hummmm!
10.You Tube – see Google.
2.Apple – won’t buy into the principle
3.Harley – you’ve got to be F*****g kidding me? Ducati if anything
4.Rolex – not my bag. To much bling. Gud in da hud
5.B&O – One of my fav’s. Nothing wrong with Beolab 5’s
6.Blackberry – Have one....but they are c**p to be honest
7.Google – whoppy do. Shows the intelligence of the general public
8.Ferrari – Nice cars but not for me.
9.Nike – ah hummmm!
10.You Tube – see Google.
Jockman said:
Go on John, tell me...
Please mate...the suspense is killing me
Jeez Jockman, you don't have to be Redford in the Watergate tapes to follow the money.Please mate...the suspense is killing me
Have a look at http://www.coolbrands.uk.com/about to see about this Aston Martin nonsense!
or
http://www.coolbrands.uk.com/files/2011/09/CB-2011...
Then have a look at http://www.tcba.co.uk/our_clients.php
Regress this list of clients against the "winners".
Check the methodology employed:
"A comprehensive database of the UK’s coolest brands is compiled using a wide range of sources, from sector reports to blogs. From the thousands of brands initially identified, approximately 1,500 brands are short-listed. An independent and voluntary Expert Council scores this list, with members individually awarding each brand a rating from 1-10. Council members are not allowed to score
brands with which they have a direct association or are in direct competition to.
The lowest-scoring brands (approximately 40 per cent) are eliminated. A nationally-representative group of more than 2,100 UK consumers on the YouGov panel are asked to vote on the surviving brands. The opinions of the Expert Council (70 per cent) and the British public (30 per cent) are combined and the 500 highest-ranking brands are awarded ‘CoolBrand’ status."
And who on earth write a sentence like "Council members are not allowed to score brands with which they have a direct association or are in direct competition to"
Yuck.
If AML had an ounce of corporate self esteem then they would request that they not be included in this nonsense. It's like amIhotornot.com - you have to be a loser to upload a photo of yourself and it's not cool if someone else does that on your behalf...
It would be most amusing if someone from Coolbrands actually read this. Even better if they respond.
Hopefully the links to the coolbrands website will mean it gets a decent rank in the google algorithms!
George H said:
XlBilbo said:
Harleys are very cool. Always have been, always will be.
It's Rolexes that are a joke. If you want to be a t*sser, wear one of them.
I can't help but disagree with everything you say.It's Rolexes that are a joke. If you want to be a t*sser, wear one of them.
How in any way is a Harley cool?
JohnG1 said:
If AML had an ounce of corporate self esteem then they would request that they not be included in this nonsense...
C'mon John, what with hallowe'en approaching do you really want to be accused of pissing on people's bonfires.Just to confuse the issue, how cool is a Harley Biker, wearing a Rolex, listening to an ipod etc etc.
Quite dangerous to pigeon-hole people really
Jockman said:
C'mon John, what with hallowe'en approaching do you really want to be accused of pissing on people's bonfires.
Just to confuse the issue, how cool is a Harley Biker, wearing a Rolex, listening to an ipod etc etc.
Quite dangerous to pigeon-hole people really
It's not about whether I think it's cool or not - I am quite clearly not saying whether I think any of these things are cool or not. Just to confuse the issue, how cool is a Harley Biker, wearing a Rolex, listening to an ipod etc etc.
Quite dangerous to pigeon-hole people really
As YSL said: "Fashions fade, style is eternal."
This - coolbrands - is not stylish. It's self promotion in a deeply naff way.
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