Greedy Stratstone!

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1st_petrolhead

Original Poster:

1,431 posts

244 months

Sunday 5th June 2011
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The initial message was deleted from this topic on 31 August 2011 at 15:54

flyingjase

3,081 posts

237 months

Sunday 5th June 2011
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I know that a lot of people go dealer bashing on here, however if they pay you £37k and manage to make £45k that is less than 18% gross margin. I doubt they will get £45k as the car is a slightly older (ok only by a few months) and now has another (short term) owner on it's V5. There'll be some prep work needed for the car plus the usual overheads a decent showroom has and they do need to make money.

Anyway, whenever you sell a car, I would imagine it's always going to be better to sell it privately. You would get people biting your arm off at early £40's

Adam2S

5,124 posts

183 months

Sunday 5th June 2011
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Sounds about right to me... Welcome to the world of owning expensive cars! wink

paddy328

2,930 posts

191 months

Sunday 5th June 2011
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Same thing happened with my friends meteorite v8 last week. A guy looked at the car and offered 37 saying they would put it in the showroom at 45 once they had prepped it.

So it's gone on here in the classifieds at 40,995

bogie

16,566 posts

278 months

Sunday 5th June 2011
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sounds normal to me too ...when they sold it they needed to make a couple of grand, and they need to allow for this again ...so 18% is 9% each time ...take off their business overheads

if you want to claw back a few more grand you are going to have to sell it private

1st_petrolhead

Original Poster:

1,431 posts

244 months

Sunday 5th June 2011
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Cheers, I have had some time to ponder and get over my initial anger smile

Jockman

17,988 posts

166 months

Sunday 5th June 2011
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Peter - I'm not sure if the 1 year warranty they will have given you is transferable.

If not, a fresh one will be issued to the new owner, and I would assume they will build that into their price as well as the usual overheads above.

I know Stratstone Wilmslow are selling approx 25 cars per month just now and are finding good stock harder to come by.

Good Luck smile

krisdelta

4,597 posts

207 months

Sunday 5th June 2011
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Annoying as it is to get what seems a low offer like that, it does sound about right given a prestige low volume product. Selling private with the warranty will not be a great hardship assuming it isnt a crazy colour combo, and when you consider it could cost £10k to hire a V8V for a month - you could view it as a bargain wink

Colesie

83 posts

163 months

Sunday 5th June 2011
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That's a similar deal to what I got from the same dealer chain when I recently traded my 07 V8VR in and I thought it was a fair enough deal. Actually it was one of the better offers I got for the car, another AM main dealer who I won't name offered me £11k less than I got from the chain you mention and also wouldn't take a penny off the sticker price of the car I was interested in.

Perhaps the title of this topic should have their name in it smile

michael gould

5,692 posts

247 months

Sunday 5th June 2011
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1st_petrolhead said:
I am concidering selling the car (07/07 V8V) due to needing funds for another venture. Concidering I bought the car a couple of months agao from Stratstone I approached them to see if they wanted to buy the car. I remember them telling me there was a good market for low mileage cars (Mine is 25K)

I paid £45K and the car is probably in better condition BUT they have offered £37K!!

I am right to be anoyed or should I not be so supprised?
Yep sounds about right to me 7-8k margin is reasonable

JohnG1

3,485 posts

211 months

Sunday 5th June 2011
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1st_petrolhead said:
I am considering selling the car (07/07 V8V) due to needing funds for another venture. Considering I bought the car a couple of months ago from Stratstone I approached them to see if they wanted to buy the car. I remember them telling me there was a good market for low mileage cars (Mine is 25K)

I paid £45K and the car is probably in better condition BUT they have offered £37K!!

I am right to be annoyed or should I not be so surprised?
£7 to £8k margin sounds about right for that price point. It's a shame that you are taking that hit so soon, best of luck with the venture.

Deva Link

26,934 posts

251 months

Sunday 5th June 2011
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Don't the dealers pay VAT on the profit, so they hand over a grand or so of the difference to HMRC?

Jockman

17,988 posts

166 months

Sunday 5th June 2011
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Deva Link said:
Don't the dealers pay VAT on the profit, so they hand over a grand or so of the difference to HMRC?
Correct, my Chester friend.

Unless, of course they opt to charge vat on the entire transaction (not advisable, really) instead of using the second hand margin scheme.

Either way, this will eat away at their margin smile

Murph7355

38,712 posts

262 months

Sunday 5th June 2011
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tbf there aren't many toys of any sort where if you buy and then try and fire-sell a couple of months later that you won't get your pants pulled down.

The key is not to let yourself get into that position in the first place. Chalk it up to a lesson learned and take their offer.

Private sales are all well and good, but you then have to deal with the general public. Who are generally quite unpleasant. Unless you're lucky, I would bet that after the first few time wasters, arm chair experts, test pilots and tyre kickers you'll be begging a dealer to take it in no matter what the premium!

stu56

27 posts

230 months

Sunday 5th June 2011
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You have my sympathies, you can never win with cars, especially with car dealers. As others have said dealers do need to make their margins and you pay extra when you buy a car from them for the back-up, etc. I think you maybe being a bit harsh to pick on Stratstones as I reckon most big dealers will have to operate on a similar margin level.

If it was me; call round as many dealers as you can, might find that's short of stock of your particular age/price of car. If that doesn't work then go for a private sale via PH. I know there are some idiots out there, but I've generally had good experiences when selling cars privately. Good pictures, lots of detail, admit the bad points and make it very clear that test drives ONLY with valid insurance (easy for any genuinely interested person to sort-out a days cover and helps deter time-wasters).

I would have happily bought mine privatley (in fact would have prefered to as you get to meet/judge the previous owner), only reason I didn't was that the spec I wanted came up and it happened to be at a main dealer..

Stu

DB9 Ian P

2,749 posts

161 months

Sunday 5th June 2011
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Not sure how quickly you need the cash (or where you are in the country) but have you thought about speaking to someone like Bramley's who I believe will sell on a commission basis. May get away from the problems of selling privately but return better than a main dealer. No idea what sort of fee they look for but may be worth a call.

I haven't sold through them but did px my V8V through them for a DB9 last year and was happy with the deal they gave me. Coincidently when I bought mine I was considering another DB9 which was at Stratstones and they initially offered me £8.5k less for my V8V - although the difference narrowed considerably once I told them I was doing a deal elsewhere.

blackice1

329 posts

176 months

Sunday 5th June 2011
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Any dealer would have offered the same , why not try SOR at a dealer .

if i had a tenner every time i have a new customer in , that brought there car privately and then came in to me for a problem , and i had the poor job of telling that new owner that he has to spend thousand as the car is dangerous etc .

This happens daily at one dealership , so imagine across the country.

If anyone on here is looking at buying a (cheaper) car privately and are any where near amersham , please let us look at for you first , free of charge.

Happy and safe motoring people.

Alan.


michael gould

5,692 posts

247 months

Sunday 5th June 2011
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blackice1 said:
Any dealer would have offered the same , why not try SOR at a dealer .

if i had a tenner every time i have a new customer in , that brought there car privately and then came in to me for a problem , and i had the poor job of telling that new owner that he has to spend thousand as the car is dangerous etc .

This happens daily at one dealership , so imagine across the country.

If anyone on here is looking at buying a (cheaper) car privately and are any where near amersham , please let us look at for you first , free of charge.

Happy and safe motoring people.

Alan.

I think Alan might be exaggerating a little about a problem car purchased privately daily crossing his forecourt or any other dealers forecourt but his advise is sound, if your going to spend 40+k on a five year old car, have a professional look over it and check on the cars history.......ring the last dealer who serviced the car, they can bring up it's entire history with the present owners permission

UH-Matt

2,172 posts

246 months

Tuesday 7th June 2011
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A 45k car for 37k sounds about right just as the others have said.

The dealer will need to re-prep the car, and it could sit on their forecourt for another number of months. They paid VAT on the profit from selling to you, and will pay VAT on what they make in the difference this time as well, so really the margin is not all that big for such a high value item.

I have always bought from a dealer for piece of mind, and then sold privately to minimise the loss (or maximise the profit smile).

Simpo Two

86,749 posts

271 months

Tuesday 7th June 2011
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blackice1 said:
if i had a tenner every time i have a new customer in , that brought there car privately and then came in to me for a problem , and i had the poor job of telling that new owner that he has to spend thousand as the car is dangerous etc .
The first time I took my s/h S-Type to the dealer for a few bits they offered me a 'free safety check'. After half an hour the senior bod emerged looking very grave and said I should go home on the train as the car was so dangerous. Anyway, I got them to stick a wrecking bar up the exhaust and wrench it about a bit and then it was safe again. Phew smile

Bonus point if you can guess what the problem was.