JLR Launches "Carpe" subscription service.
Discussion
...which as far as I can tell is a 1+11-month unlimited mileage lease deal with insurance "thrown in".
http://www.autoexpress.co.uk/car-news/103744/jagua...
£910+VAT per month for an E-Pace, presumably poverty spec!
Honestly, how many miles a year do you have to be doing for that to make any kind of sense?
http://www.autoexpress.co.uk/car-news/103744/jagua...
£910+VAT per month for an E-Pace, presumably poverty spec!
Honestly, how many miles a year do you have to be doing for that to make any kind of sense?
I don't think there's any suggestion that this scheme is for everyone, but there is a broad range of needs out there and switched on manufacturers will cater for as many as possible, however niche.
This fills the gap between ownership and long term "daily rental". Anyone who works in daily rental want to confirm whether there's demand for long term rentals?
A good analogy will be those people who choose to live for 6 or 12 months in a hotel. There's not many of them but for some people it works.
And there will be people on "Bricksandmortarheads" or whatever the equivalent forum maybe decrying it with comments such as "you could buy a terraced houce in Lancashire for less than that and you would own it at the end too, OWN IT I TELL YOU! "
This fills the gap between ownership and long term "daily rental". Anyone who works in daily rental want to confirm whether there's demand for long term rentals?
A good analogy will be those people who choose to live for 6 or 12 months in a hotel. There's not many of them but for some people it works.
And there will be people on "Bricksandmortarheads" or whatever the equivalent forum maybe decrying it with comments such as "you could buy a terraced houce in Lancashire for less than that and you would own it at the end too, OWN IT I TELL YOU! "
Wooda80 said:
I don't think there's any suggestion that this scheme is for everyone, but there is a broad range of needs out there and switched on manufacturers will cater for as many as possible, however niche.
Obviously, as I'm sure they've done some market research. But it must be a vanishingly small niche? Although with the "unlimited mileage" clause it might do well for police traffic cars...
It's not about how many miles someone can screw out of them, though.
As just one example of someone to whom this might appeal, think about a wealthy international business man who visits London a couple of times a month.
His plane ticket costs £3000, he keeps a house over here that he rents for £10,000 per month and when he visits Enterprise drop off a Range Rover Sport at the house at a cost of £1300 per week.
As an alternative he can keep a RRS permanently at the house for £500 pw on Carpe according to the article. It's one less task to arrange and the car is always available for him, other members of the household or visitors to use.
Compared with his other living costs ( housing , travel, staff, entertaining etc ) it's peanuts. Using the same justification as renting his house rather than buying it, for him the convenience of renting the car outweighs the additional cost.
How many of these people are there? Well look at the number of planes flying into UK airports from Long Haul destinations and think about the number of people sat near the front paying that kind of money for their seats. Look at the number of houses available to rent even just in London for > £10000pm or for sale at over £2m. There's plenty of these people about, even if they don't all have a car on Carpe.
As just one example of someone to whom this might appeal, think about a wealthy international business man who visits London a couple of times a month.
His plane ticket costs £3000, he keeps a house over here that he rents for £10,000 per month and when he visits Enterprise drop off a Range Rover Sport at the house at a cost of £1300 per week.
As an alternative he can keep a RRS permanently at the house for £500 pw on Carpe according to the article. It's one less task to arrange and the car is always available for him, other members of the household or visitors to use.
Compared with his other living costs ( housing , travel, staff, entertaining etc ) it's peanuts. Using the same justification as renting his house rather than buying it, for him the convenience of renting the car outweighs the additional cost.
How many of these people are there? Well look at the number of planes flying into UK airports from Long Haul destinations and think about the number of people sat near the front paying that kind of money for their seats. Look at the number of houses available to rent even just in London for > £10000pm or for sale at over £2m. There's plenty of these people about, even if they don't all have a car on Carpe.
Wooda80 said:
It's not about how many miles someone can screw out of them, though.
As just one example of someone to whom this might appeal, think about a wealthy international business man who visits London a couple of times a month.
His plane ticket costs £3000, he keeps a house over here that he rents for £10,000 per month and when he visits Enterprise drop off a Range Rover Sport at the house at a cost of £1300 per week.
As an alternative he can keep a RRS permanently at the house for £500 pw on Carpe according to the article. It's one less task to arrange and the car is always available for him, other members of the household or visitors to use.
Compared with his other living costs ( housing , travel, staff, entertaining etc ) it's peanuts. Using the same justification as renting his house rather than buying it, for him the convenience of renting the car outweighs the additional cost.
How many of these people are there? Well look at the number of planes flying into UK airports from Long Haul destinations and think about the number of people sat near the front paying that kind of money for their seats. Look at the number of houses available to rent even just in London for > £10000pm or for sale at over £2m. There's plenty of these people about, even if they don't all have a car on Carpe.
when you put it like that its quite a stealAs just one example of someone to whom this might appeal, think about a wealthy international business man who visits London a couple of times a month.
His plane ticket costs £3000, he keeps a house over here that he rents for £10,000 per month and when he visits Enterprise drop off a Range Rover Sport at the house at a cost of £1300 per week.
As an alternative he can keep a RRS permanently at the house for £500 pw on Carpe according to the article. It's one less task to arrange and the car is always available for him, other members of the household or visitors to use.
Compared with his other living costs ( housing , travel, staff, entertaining etc ) it's peanuts. Using the same justification as renting his house rather than buying it, for him the convenience of renting the car outweighs the additional cost.
How many of these people are there? Well look at the number of planes flying into UK airports from Long Haul destinations and think about the number of people sat near the front paying that kind of money for their seats. Look at the number of houses available to rent even just in London for > £10000pm or for sale at over £2m. There's plenty of these people about, even if they don't all have a car on Carpe.
Wooda80 said:
How many of these people are there? Well look at the number of planes flying into UK airports from Long Haul destinations and think about the number of people sat near the front paying that kind of money for their seats.
I know what you mean, but there really isn't that many of such people! Maybe 40 first / business seats out of what, 400? And often not full. With the posh up front flying, I used to be one such person, not through choice or on my cash, but my company sent me all over the world business or first; Great at first but novelty just wears off very quickly, and for the money it cost, it really wasn't worth it, not even close!!! But there really aren't many of such people that do it in the scale of things, less now I think, as I think business travel has "changed". There are more big corps who now love the cost saving and "PR aspect" of sending their staff "coach". The odd death through DVT is a price worth paying! :Dlol Plus technology means less people travel for work and more people are used to skype video confs now, not face to face etc.
I enjoyed it in my 30s, but don't miss it now one bit, it was a ball ache coming or going East, dreadful jet lag. Mind you, the 747 top deck / business on BA coming back from Hong Kong was always really "special" for some reason! Genuinely was like a little party up there, everyone just seemed to get proper excited climbing the stairs, lots of drinking, chatting, seat sapping to chat to people! Only ever seemed to be on that route, too, weird!!. First Class lower deck, no where near the same "vibe", people just set the bed up and sleep!
Ha, I am economy to Miami in a few weeks with my family for holiday! How the mighty have fallen!!! lol
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