Ford Share the Road, harmony between road users...
Discussion
http://social.ford.co.uk/are-you-ready-to-share-th...
"As increasing numbers of us get on our bikes, flashpoints between drivers and cyclists are an all-too frequent sight in Europe’s cities. And while infrastructure that keeps different road users apart struggles to keep pace, we are launching a new campaign designed to help improve safety and reduce pollution and congestion
‘Share The Road’ seeks to foster harmony between road users and underlines the company’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone.
To this end, we’ve produced a groundbreaking virtual reality experience. ‘WheelSwap’ enables motorists and cyclists to see how inconsiderate driving and riding can be at the least hair-raising –and potentially fatal – for their fellow road users. Initial studies show that after undergoing the experience, nearly all participants said they would change their behaviour."
At the time of writing, the link to the programme (https://www.ford.co.uk/share-the-road) returns a 404, but maybe that will change
"As increasing numbers of us get on our bikes, flashpoints between drivers and cyclists are an all-too frequent sight in Europe’s cities. And while infrastructure that keeps different road users apart struggles to keep pace, we are launching a new campaign designed to help improve safety and reduce pollution and congestion
‘Share The Road’ seeks to foster harmony between road users and underlines the company’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone.
To this end, we’ve produced a groundbreaking virtual reality experience. ‘WheelSwap’ enables motorists and cyclists to see how inconsiderate driving and riding can be at the least hair-raising –and potentially fatal – for their fellow road users. Initial studies show that after undergoing the experience, nearly all participants said they would change their behaviour."
At the time of writing, the link to the programme (https://www.ford.co.uk/share-the-road) returns a 404, but maybe that will change
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