Typical discount at OPC on Approved Used 911
Discussion
If it's anything like my business, the price on the internet has to be very competitive as buyers sit and trawl through each product until they find the cheapest. They then look to see which is closest to their wish list. That means that typically there isn't much movement in price anymore, but its the back-up/ warranty/ number of options fitted that has the biggest sway in decision making these days. There's no harm in asking though! 
If you're a cash buyer not local to them....very little unless the car has been a real problem to shift. Things that will make them happier to do a deal
- Finance
- If you'll service the car with them
- If it's a good spec car and your local they'd rather sell it to you than someone from the other end of the country (chances are you'll sell it back to them one day)
- If they've had the car for three months chances are they'll be very keen as that is the max holding period for the big dealer groups
- If it's quarter end and they have targets to hit
The major metric that drives most dealers though is how much it owes them....some cars they will have bought cheaply so they'll be happier to do a deal and other cars they'll have virtually no margin in and they just won't budge. And that's the biggest factor of all...all the rest are peripheral and the problem is you'll never know the answer to how much it owes them.
Thus there's no easy answer to "what's a good deal on a 911".
- Finance
- If you'll service the car with them
- If it's a good spec car and your local they'd rather sell it to you than someone from the other end of the country (chances are you'll sell it back to them one day)
- If they've had the car for three months chances are they'll be very keen as that is the max holding period for the big dealer groups
- If it's quarter end and they have targets to hit
The major metric that drives most dealers though is how much it owes them....some cars they will have bought cheaply so they'll be happier to do a deal and other cars they'll have virtually no margin in and they just won't budge. And that's the biggest factor of all...all the rest are peripheral and the problem is you'll never know the answer to how much it owes them.
Thus there's no easy answer to "what's a good deal on a 911".
OK, here is my experience from buying a used 987.2, 997.2 and 991.1 from 2 different Porsche dealers.
Porsche are always interested in selling cars.
I like unusually coloured cars which might help my case, a black car is easier to sell than gold, blue or red (those were the colours I went for).
Porsche always seem to price the car high and then gradually reduce them so they have lots of margin. For instance, I was interested in switching to a Macan Turbo the other month. OPC Bournemouth tried to sell me their ex demo in blue. They quoted me £78000, way too much I thought. I saw it was priced at 72500 a month or two later...
I have always managed to get a few grand in the deal from the OPC, be it a discount or clearing the finance on my previous BMW, or upgrading the car or a cash discount. Free GAP insurance etc.
I have a great contact at OPC Bristol who always makes a deal straightforward and easy...
Porsche are always interested in selling cars.
I like unusually coloured cars which might help my case, a black car is easier to sell than gold, blue or red (those were the colours I went for).
Porsche always seem to price the car high and then gradually reduce them so they have lots of margin. For instance, I was interested in switching to a Macan Turbo the other month. OPC Bournemouth tried to sell me their ex demo in blue. They quoted me £78000, way too much I thought. I saw it was priced at 72500 a month or two later...
I have always managed to get a few grand in the deal from the OPC, be it a discount or clearing the finance on my previous BMW, or upgrading the car or a cash discount. Free GAP insurance etc.
I have a great contact at OPC Bristol who always makes a deal straightforward and easy...
Cheib said:
If you're a cash buyer not local to them....very little unless the car has been a real problem to shift. Things that will make them happier to do a deal
- Finance
- If you'll service the car with them
- If it's a good spec car and your local they'd rather sell it to you than someone from the other end of the country (chances are you'll sell it back to them one day)
- If they've had the car for three months chances are they'll be very keen as that is the max holding period for the big dealer groups
- If it's quarter end and they have targets to hit
The major metric that drives most dealers though is how much it owes them....some cars they will have bought cheaply so they'll be happier to do a deal and other cars they'll have virtually no margin in and they just won't budge. And that's the biggest factor of all...all the rest are peripheral and the problem is you'll never know the answer to how much it owes them.
Thus there's no easy answer to "what's a good deal on a 911".
+1- Finance
- If you'll service the car with them
- If it's a good spec car and your local they'd rather sell it to you than someone from the other end of the country (chances are you'll sell it back to them one day)
- If they've had the car for three months chances are they'll be very keen as that is the max holding period for the big dealer groups
- If it's quarter end and they have targets to hit
The major metric that drives most dealers though is how much it owes them....some cars they will have bought cheaply so they'll be happier to do a deal and other cars they'll have virtually no margin in and they just won't budge. And that's the biggest factor of all...all the rest are peripheral and the problem is you'll never know the answer to how much it owes them.
Thus there's no easy answer to "what's a good deal on a 911".
Nothing on my 997 GTS. Even walked out the door saying I'll go elsewhere for one if no room on sticker price. Their response? 'OK sir, we have 3 potential buyers who have expressed an interest in the car, you're the first one to see it.' After test driving a V8V, I was somewhat sheepishly back at the OPC an hour later agreeing to full asking price. I managed to get years tax and a full tank of fuel chucked in. It was just about the spec I wanted at the price I was willing to pay - and they knew it. Now, if it was the 997 C2S I was looking at before the GTS, which I knew had been sat there several weeks, sure I'd have had more bargaining power. As above, impossible question to answer as so many variants to consider. You'll get something, but may not be a lot.
13m said:
lingus75 said:
What sort of mark up was it?
About £10k gross on a car priced £58k. But out of that they needed to pay for servicing, prep and 2-years warranty. 
Hugo911 said:
Any tips on how to haggle?
Yes. Go on a negotiating skills course. Seriously. I did one years ago as part of my job and it was one of the most useful things I have ever done.There is little point trying to explain to you how to negotiate regarding the car you want currently, when you're dealing with experienced negotiators and there are many factors involved. My best advice would be set a price that you MUST buy the car for, one that you INTEND to buy it for, and one you'd LIKE to buy it for. Use your common sense to keep the price below the "MUST" price.
Cheib said:
13m said:
lingus75 said:
What sort of mark up was it?
About £10k gross on a car priced £58k. But out of that they needed to pay for servicing, prep and 2-years warranty. 13m said:
Cheib said:
13m said:
lingus75 said:
What sort of mark up was it?
About £10k gross on a car priced £58k. But out of that they needed to pay for servicing, prep and 2-years warranty. Edited by Cheib on Wednesday 28th December 17:30
13m said:
About £10k gross on a car priced £58k. But out of that they needed to pay for servicing, prep and 2-years warranty.
Similar it my experience...
A pal of mine is the sales manager at an OPC, that shall remain nameless & the trade price they paid for my 997 GTS earlier this yearwas £49.5k. After prep, warranty etc it was advertised at £60k, I didn't pay that price, but it does show the mark up on these cars, especially ones like the GTS that are relatively rare & they know will sell...
Similar it my experience...
A pal of mine is the sales manager at an OPC, that shall remain nameless & the trade price they paid for my 997 GTS earlier this yearwas £49.5k. After prep, warranty etc it was advertised at £60k, I didn't pay that price, but it does show the mark up on these cars, especially ones like the GTS that are relatively rare & they know will sell...
13m said:
About £10k gross on a car priced £58k. But out of that they needed to pay for servicing, prep and 2-years warranty.
Similar it my experience...
A pal of mine is the sales manager at an OPC, that shall remain nameless & the trade price they paid for my 997 GTS earlier this yearwas £49.5k. After prep, warranty etc it was advertised at £60k, I didn't pay that price, but it does show the mark up on these cars, especially ones like the GTS that are relatively rare & they know will sell...
Similar it my experience...
A pal of mine is the sales manager at an OPC, that shall remain nameless & the trade price they paid for my 997 GTS earlier this yearwas £49.5k. After prep, warranty etc it was advertised at £60k, I didn't pay that price, but it does show the mark up on these cars, especially ones like the GTS that are relatively rare & they know will sell...
13m said:
Yes. Go on a negotiating skills course. Seriously. I did one years ago as part of my job and it was one of the most useful things I have ever done.
There is little point trying to explain to you how to negotiate regarding the car you want currently, when you're dealing with experienced negotiators and there are many factors involved. My best advice would be set a price that you MUST buy the car for, one that you INTEND to buy it for, and one you'd LIKE to buy it for. Use your common sense to keep the price below the "MUST" price.
Think out of the box and take control of the negotiation if you can.There is little point trying to explain to you how to negotiate regarding the car you want currently, when you're dealing with experienced negotiators and there are many factors involved. My best advice would be set a price that you MUST buy the car for, one that you INTEND to buy it for, and one you'd LIKE to buy it for. Use your common sense to keep the price below the "MUST" price.
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