Porsche record sales, prod numbers for models

[Old Trout]

On average €16,040 profit per car.

Pretty good!

[SonnyM]

Confirmation that Porsche is primarily an SUV manufacturer.

[edc]

Which territory are the sales from?

Who would have thought the Boxster and Cayman would be the most exclusive Porsche's.

[Old Trout]

SonnyM said:

Confirmation that Porsche is primarily an SUV manufacturer.

Hardly new news

[mollytherocker]

The comparative low sales of the mid engines are surprising. However, the period shown are the old models nearing the end of their life and the start of 991 sales so I would expect the gap to narrow this year with the 981.

It will be interesting to see if the 991 sales sustain in 2013.

[SFO]

there are around 9000 more cars produced than sold .. lots of 2012 inventory sitting around in 2013

[edc]

It wouldn't have surprised me if those figures were for Europe or Asia only for example. Not that many people keep their finger in the pulse when it comes to global sales of car marques

[mollytherocker]

SFO said:

there are around 9000 more cars produced than sold .. lots of 2012 inventory sitting around in 2013

There will always be a lag of course between production and sales but whether that is too high worldwide I couldn't say.

As a percentage though it seems high.

[edc]

SFO said:

there are around 9000 more cars produced than sold .. lots of 2012 inventory sitting around in 2013

Maybe it's just accounting but 12 orders for 13 delivery may need to be accounted for?

[qureshia]

SFO said:

there are around 9000 more cars produced than sold .. lots of 2012 inventory sitting around in 2013

To be expected where sales are growing, building to meet future demand.
9000 units are only 3 weeks of sales stock days, I expect built is when it comes of the production line and sold is when collected by the customer (registered), in the case of non European countries this lag could be 6 weeks or more (due to sea travel)

[KenC]

qureshia said:

To be expected where sales are growing, building to meet future demand.
9000 units are only 3 weeks of sales stock days, I expect built is when it comes of the production line and sold is when collected by the customer (registered), in the case of non European countries this lag could be 6 weeks or more (due to sea travel)

On the same basis this would be offset by 2011 built cars in the sold figures for 2012.

[mollytherocker]

KenC said:

On the same basis this would be offset by 2011 built cars in the sold figures for 2012.

Good point

[qureshia]

KenC said:

On the same basis this would be offset by 2011 built cars in the sold figures for 2012.

Probably be the case if sales were flat, but they are growing 22% plus year on year, so the amount of stock need to cover "in transit"/ inventory etc is increasing

Sales increased by 2k units more than production did, so some offset from last year did apply.

More interesting sales of 911s appear to have been flat for years, going back 10 years (2002) Porsche were selling near 30k 911s a year (which is pretty much last years number)

[SFO]

just pop into any UK OPC, lots of new unsold 981s and 991s ..

[Zyp]

SFO said:

just pop into any UK OPC, lots of new unsold 981s and 991s ..

I thought that, but the reality is there is a distinct lack of 981 S's but lots of 991 S's.

[Wudee]

Usa sales up 30% and i think china even more. That is where they are going.

[franki68]

qureshia said:

Probably be the case if sales were flat, but they are growing 22% plus year on year, so the amount of stock need to cover "in transit"/ inventory etc is increasing

Sales increased by 2k units more than production did, so some offset from last year did apply.

More interesting sales of 911s appear to have been flat for years, going back 10 years (2002) Porsche were selling near 30k 911s a year (which is pretty much last years number)

I was told that 997 sales dropped 20% every year from 2008- ,the finacncial crisis and for the first time the 911 had proper competition (r8 and GTR)probably explain why.

[kayc]

franki68 said:

I was told that 997 sales dropped 20% every year from 2008- ,the finacncial crisis and for the first time the 911 had proper competition (r8 and GTR)probably explain why.

More importantly i think 997 was when Porsche finally stopped trying to be compete with the so-called 'top' high end brands,i.e low production/high price and went for the Bmw/Audi/Merc names as their competition in high volume production..the fact people compare 911's with Datsuns sums up how different Porsche have come as a brand on a relative basis in the last 30 years.