Alpine A110 sales figures

[Portti]

I did a little bit digging to find Alpine A110 sales figures between 2018 to 2023. Based on the available sales data it seems like Alpine has sold 18,983 A110's between 2018 and 2023. By far the largest A110 market has been France where 11,519 A110's have been sold from 2018 to 2023. That is 61 % of all the A110's sold.

The second biggest market for A110 has been Germany with 1,626 cars sold in the six year period. This means 8.6 % of all the A110's sold globally. Third biggest market for A110 has been the UK where Alpine has managed to sell 1,205 A110's in total according to the data. That is 6.3 % of all the A110's sold.

More details on A110 sales including sales per year and sales per country can be found on my A110 site:

https://pertti.com/en/alpine/02b-alpine-a110.html#...

[Terminator X]

I guess that's why we don't see too many in the UK and less in Winter as most will be garaged I assume.

TX.

[Portti]

I haven't been able to find information on the split of A110 sales between different model variants but Alpine does indicate on their press releases that the higher-end and limited edition models have sold well.

On the press release when they talk about 2022 sales they say the following:

"Driven by the launch of successful limited editions, top-of-the-range versions account for more than two-thirds of Alpine A110 sales."

And when they talk about 2023 sales they say:

"The brand makes 3/4 of its sales on the top-of-the-range versions."

[bcr5784]

Not sure what constitutes "top of the range" versions. I know they quoted that half of the sales in the first 6 months of 2023 were the R - which I find astonishing. If "top of the range" includes Legendes and S models, then that would seem quite reasonable. 25% Pure models would be what I might expect.

[OscarP]

Terminator X said:

I guess that's why we don't see too many in the UK and less in Winter as most will be garaged I assume.

TX.

Never understood this - why buy a fun car and then stick it in a box. Seems to me you either buy a future classic, wrap it in cotton wool and pull it out many years later and sell for a small fortune - or you use it. The half way house of low mileage and summer use only probably doesn't get the reward?

Btw I know nothing about the classic car market so just thinking out loud really. All I do know is that a car sitting around for long periods tends to go wrong. I have had no trouble at all with a well used 2019 Legende (except a few warranty works during annual service)

[Portti]

bcr5784 said:

Not sure what constitutes "top of the range" versions. I know they quoted that half of the sales in the first 6 months of 2023 were the R - which I find astonishing. If "top of the range" includes Legendes and S models, then that would seem quite reasonable. 25% Pure models would be what I might expect.

Yes, Alpine is pretty vague on that so it's impossible to know what they mean exactly. Are top of the range models the limited edition variants and R? Or does that also include S and GT leaving only the base model as the only non-top of the range model?

One thing to keep in mind in relation to those 2022 and 2023 sales press releases is that there wasn't Legende or Pure models anymore on those years. It was just the base model and then GT + S + R and then some limited edition variants.

[Whaleblue]

OscarP said:

Terminator X said:

I guess that's why we don't see too many in the UK and less in Winter as most will be garaged I assume.

TX.

Never understood this - why buy a fun car and then stick it in a box. Seems to me you either buy a future classic, wrap it in cotton wool and pull it out many years later and sell for a small fortune - or you use it. The half way house of low mileage and summer use only probably doesn't get the reward?

Btw I know nothing about the classic car market so just thinking out loud really. All I do know is that a car sitting around for long periods tends to go wrong. I have had no trouble at all with a well used 2019 Legende (except a few warranty works during annual service)

For me it’s simple. Keep the car dry as much as possible, and avoid salt like the plague. That means limited use in winter, but not no use as I agree with your assertion that laying up cars either needs to be done properly, or not at all. Mine did go a whole month without going out, though I did start her up once to move out of the garage to do something in there. Chose a sunny day though!

[CLK-GTR]

Is that really enough to keep the name on both the F1 and Hypercar programmes?

[Miserablegit]

From a selfish point of view I miss the days when I was driving one of the 140 on UK roads.

[k_m]

I've read recently (can't remember where) that Alpine had to reduce predicted production numbers in 2024 from 4500/year to 1500/year to avoid Renault gonna bust the EU emission control regulations.

[Albionmuz]

July 2024 the potential for no more new ones to the UK due to EU regulations on numbers that can be sold without additional safety features. Limit of 1500 worldwide and most to be sold in France was my understanding? Production to continue to 2026

Old article and I can’t find anything more recent so may not be correct

https://www.autocar.co.uk/car-news/new-cars/safety...

Edited by Albionmuz on Tuesday 13th February 17:58

Edited by Albionmuz on Tuesday 13th February 18:04

[Terminator X]

Albionmuz said:

July 2024 the potential for no more new ones to the UK due to EU regulations on numbers that can be sold without additional safety features. Limit of 1500 worldwide and most to be sold in France was my understanding? Production to continue to 2026

Old article and I can’t find anything more recent so may not be correct

https://www.autocar.co.uk/car-news/new-cars/safety...

Edited by Albionmuz on Tuesday 13th February 17:58

Edited by Albionmuz on Tuesday 13th February 18:04

UK not in EU so does it still apply here or indeed internationally vs the EU?

“The EU is granting a two-year exemption from GSR2 for low-volume car manufacturers who sell fewer than 1500 cars a year here,”

TX.

[k_m]

Ah...okay. So exceptionally not to meet EU emission regulations but to meet the "active safety homologation standards".

[Portti]

If Alpine is planning to use the special exemption for low volume car manufacturers to be able to sell 1,500 cars, it would be in their interest to try to sell as many high margin top-of-the-range models as possible. Based on the A110 sales figures from 2022 and 2023 a large percentage of the A110 is already on the more expensive versions so they are on a good path from their perspective in that sense.

One thing I'm wondering though is the fact Alpine is planning to introduce their first EV, the Renault 5 EV based small hatchback this year. If the 1,500 sales per year exemption is on a manufacturer level (ie. not on a car model level), then how does this work? Is the exemption such that a manufacturer can sell up-to 1,500 cars which do not meet the new requirements and in addition to that they can sell as many cars that meet the requirements as they want? Perhaps that is the case and the sales of the EV don't have any impact on how many A110's Alpine can sell.

[Meonstoke]

Portti said:

If Alpine is planning to use the special exemption for low volume car manufacturers to be able to sell 1,500 cars, it would be in their interest to try to sell as many high margin top-of-the-range models as possible. Based on the A110 sales figures from 2022 and 2023 a large percentage of the A110 is already on the more expensive versions so they are on a good path from their perspective in that sense.

One thing I'm wondering though is the fact Alpine is planning to introduce their first EV, the Renault 5 EV based small hatchback this year. If the 1,500 sales per year exemption is on a manufacturer level (ie. not on a car model level), then how does this work? Is the exemption such that a manufacturer can sell up-to 1,500 cars which do not meet the new requirements and in addition to that they can sell as many cars that meet the requirements as they want? Perhaps that is the case and the sales of the EV don't have any impact on how many A110's Alpine can sell.

Thanks Portti for sharing the sales figures, quite insightful. No doubt, in time, there will be a more detailed breakdown available at specific model level. My understanding is the 1500 sales cap will apply to the A110 model only as it won't meet the new regulations, and the cap will not apply to EV models under Alpine.

Given the 1500 cap will apply to the UK as they are signed up to the same regulations, it obviously means there will be a whole lot less available during the next 2.5 years. I think it's safe to say that France will remain the biggest market by at least the same current overall %, if not even higher - I can't see Japan or other European markets benefitting over the home market, France. So, using the UK as an example, the maximum amount of cars which will be sold will be approx 95 p.a. (calendar year) .. hence, for the second half of this year, it'll be capped at half that at around 47! So, get your new car orders in now I would say!!

On the positive side, this is great news for residual values for the coming years, and no doubt the dealer forecourts will be largely emptied of current stock by the end of this year.

Alpine were touting about expanding into the US market to compensate for the EU cap but I haven't read any recent updates on concrete plans on how, where, and with which NA partners. Has anyone picked up any recent developments for North America ?

Edited by Meonstoke on Wednesday 14th February 23:02