Jaguar no longer selling new cars

[Richtea1970]

Just had an email regarding change to the JLR network/closures.

Nestled within that info is a statement that Jaguar are no longer selling new cars until the launch of their 'new models'.
This seems like a very unusual step?

[Arlen]

Makes it look like the Melton Mowbray and Peterborough sites will just be service centres then.

[nordboy]

That's specific to the Marshalls group isn't it?

[Richtea1970]

nordboy said:

That's specific to the Marshalls group isn't it?

Says 'Jaguar' rather than Marshalls?

[Rough101]

I heard that Jaguar are going down to 12 dealers in the UK as part of this.

Was just chat though

[Summit_Detailing]

I'm surprised it's taken so long for them to tell their customers - it's been known about for a while within the trade.

I'm not sure their new all EV model lineup is the answer to their problems, either it'll be amended to include hybrid or that'll be that and Jaguar will quietly disappear.

Great brand, but has been poorly managed for years.

[DP14]

Richtea1970 said:

This seems like a very unusual step?

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

[Gastons_Revenge]

Didn't the news break on this a few months ago?

[V6Nelo]

DP14 said:

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

I think Nokia mobile took a "gap year" around 2010 when Stephen Elon took the helm.

[Whataguy]

I'd heard a report that the dealer wide stock was almost the same as the number of sales they would expect in the next 12 months, so shouldn't affect things too badly.

You won't be able to order a custom build car, just whatever is left at the dealers which will be reducing until they go fully EV with the new models.

[DP14]

V6Nelo said:

I think Nokia mobile took a "gap year" around 2010 when Stephen Elon took the helm.

Did they? At the end of their backpacking trip around Thailand they should have bought a bar and stayed there.

[Jag_NE]

I hope the EV stuff works out well for Jag. I think the brand is still strong enough to sell the 100k+ EV products but as a brand it’s going to become unobtainable for the vast majority.

[AmyRichardson]

DP14 said:

Richtea1970 said:

This seems like a very unusual step?

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

Going higher might be the answer; Jag has always suffered from being a bit cheaper, that perception that it's a bit cheaper than the Germans because it needs to be (and often there's been truth to that!)

Maybe forget about trying to better MB/BMW by all measures and offer a more expensive, characterful and bespoke experience - something that works well for (e.g.) Bentley.

[Silvanus]

I can't see Jaguar surviving under JLR. Wouldn't be surprised if they get sold off.

[hidetheelephants]

AmyRichardson said:

Going higher might be the answer; Jag has always suffered from being a bit cheaper, that perception that it's a bit cheaper than the Germans because it needs to be (and often there's been truth to that!)

Maybe forget about trying to better MB/BMW by all measures and offer a more expensive, characterful and bespoke experience - something that works well for (e.g.) Bentley.

The german brands have saved them the effort and cheapened themselves.

[DP14]

AmyRichardson said:

DP14 said:

Richtea1970 said:

This seems like a very unusual step?

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

Going higher might be the answer; Jag has always suffered from being a bit cheaper, that perception that it's a bit cheaper than the Germans because it needs to be (and often there's been truth to that!)

Maybe forget about trying to better MB/BMW by all measures and offer a more expensive, characterful and bespoke experience - something that works well for (e.g.) Bentley.

Might be, guess we'll see. But pushing a brand upmarket is very difficult, requiring a decent product and time. The Japanese managed it decades ago, the Koreans more recently. When people aren't buying Jaguars at 3/C, 5/E or 7-series/S-class levels, expecting them to do so at a higher price level is a big ask.

[JNW1]

DP14 said:

AmyRichardson said:

DP14 said:

Richtea1970 said:

This seems like a very unusual step?

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

Going higher might be the answer; Jag has always suffered from being a bit cheaper, that perception that it's a bit cheaper than the Germans because it needs to be (and often there's been truth to that!)

Maybe forget about trying to better MB/BMW by all measures and offer a more expensive, characterful and bespoke experience - something that works well for (e.g.) Bentley.

Might be, guess we'll see. But pushing a brand upmarket is very difficult, requiring a decent product and time. The Japanese managed it decades ago, the Koreans more recently. When people aren't buying Jaguars at 3/C, 5/E or 7-series/S-class levels, expecting them to do so at a higher price level is a big ask.

I share your concern - I really hope I'm wrong but I fear this could be the beginning of the end for Jaguar.

[Silvanus]

JNW1 said:

DP14 said:

AmyRichardson said:

DP14 said:

Richtea1970 said:

This seems like a very unusual step?

Yes. Outside of wartime it's hard to think of any business taking a 'gap year' as it were from er, business.

A further unusual step is, having failed to compete in their segment of the market, the solution according to JLR is to try and compete in an even higher segment of the market.

Going higher might be the answer; Jag has always suffered from being a bit cheaper, that perception that it's a bit cheaper than the Germans because it needs to be (and often there's been truth to that!)

Maybe forget about trying to better MB/BMW by all measures and offer a more expensive, characterful and bespoke experience - something that works well for (e.g.) Bentley.

Might be, guess we'll see. But pushing a brand upmarket is very difficult, requiring a decent product and time. The Japanese managed it decades ago, the Koreans more recently. When people aren't buying Jaguars at 3/C, 5/E or 7-series/S-class levels, expecting them to do so at a higher price level is a big ask.

I share your concern - I really hope I'm wrong but I fear this could be the beginning of the end for Jaguar.

Or the start of the beginning of the brand gets flogged off to someone like SAIC.

[Gas1883]

Marshall did that when they took over Nissan , Grantham/ Lincoln & Boston , shut down Boston .
Sandicliffe Ford melton Mowbray was shut down & consolidated into Nottingham / Loughborough & leicester , now a care home
I pass jlr at melton everyday & it was always rammed with cars , and with the amount of farming around that area I’d of thought they’d of kept the dealership open just for Land Rover products rather than service .
I seem to get a invite from Marshall weekly so maybe the whole group arnt doing well , I doubt I’m there target customer with a 17 plate focus ( or maybe they realise I’m a tight sod with £££££££££ in the bank
😂😂

[Patrick Bateman]

I hope this works out for them, going EV-only seems like one hell of a gamble.