Dealer cars reducing then increasing advertised price

[CSK423]

I'm seeing this more and more with main dealer cars which were reduced over the last few months (using the AT cost tracker) have recently started to increase even though they've been for sale for months.

I tracked a car which had reduced by £10k since dec 23. I enquired but couldn't get the budget to work. The day after they put the car up by £5k !

I thought it may have been in relation to finance APR's being reduced but that hasn't happened on the cars I've been watching.

I'm struggling to understand the logic of price increases on cars which have not sold for months now.

[573]

Increasing asset value. Cold be for a number of reasons. To leverage finance secured against the business or because they're about to bump the company being just 2 obvious ones.

[Denno B]

Could be that they have tried to tempt punters end of quarter in December to hit targets but once that time line had passed they have increased price for new quarter/ no longer such a rush to sell maybe.

[J1990]

CSK423 said:

I'm struggling to understand the logic of price increases on cars which have not sold for months now.

Sometimes it's automated revaluations of stock, regardless of whether it's been sat still or not.
Sometimes it's mind games, making it so that they punter can feel a sense of victory if they barter down on the price, especially profitable for the dealer if that deal price is higher than the original listing (Remember the vast majority don't have the AT price tracker)
Sometimes it's so that they can then 'slash prices' and state there's '£5k off for this week only!' - I believe the requirement is that the previous price must have been in place for 14 days in order to be able to claim a price cut?

[bennno]

Algorithms monitoring comparable prices, an alternate cheap one sells, price goes up.

[CSK423]

It's the cheapest in the market by £15k (was £20k) compared to others, however despite being brand new it is the old model and been with the dealer since Sept 23.

Interesting to see how much longer it hangs around.