What's a fair margin these days?

What's a fair margin these days?

Author
Discussion

pikey

Original Poster:

7,702 posts

291 months

Wednesday 17th January
quotequote all
I live abroad, and I need to pop back over to deal with my father's affairs, which include selling a number of vehicles.

I don't have time to sell privately so am looking at a dealer option. With one vehicle I've had two offers and when compared to what examples of the same model / variant / year / mileage are for sale, the offer(s) seem low. Specifically it's a 10,000 mile Honda that sells at a dealers for 16k. The offers I've had are for 8k.

I know dealers have considerable overheads with the likes of warranties, tax, premises, staff, etc.. and am not questioning that but 100% margin seems more than I was expecting (on a 16k car I was thinking it would be nearer 4 - 5k).

I'll ask other places, but I'm trying to set my expectations here (especially as I have 5 things to sell, possibly 6 !)

Thanks

No ideas for a name

2,401 posts

93 months

Wednesday 17th January
quotequote all
Get a price from WBAC and go from there.

pikey

Original Poster:

7,702 posts

291 months

Wednesday 17th January
quotequote all
No ideas for a name said:
Get a price from WBAC and go from there.
Have done. That's in the same ball park

grumpynuts

997 posts

167 months

Wednesday 17th January
quotequote all
An average dealer margin is around £1,500, but, they have to pay for a warranty, pay vat at 20% on the difference between the price they bought and sold it for.They may also have to pay interest on a stocking loan if the car sits on their forcourt for a couple of months, then it may need a service, mot or other work done to get it up to snuff to retail. If £8,000 is what several places have valued it at,then that is what it is worth as a trade deal.Used car values are dropping currently so if you leave it it may drop a few hundred pounds from one month to the next.
What you may have seen at £16,000 is a car that has been in stock for several months that has dropped massively in value and the dealer is stuck with it but hasn't moved the price in the hope some mug will buy it.
Sometimes it is better to take the firm offer and move on.

Rough101

2,287 posts

82 months

Wednesday 17th January
quotequote all
Sold a relatives Kia to a dealer for £8k which matched WBAC but he collected as it was SORN

They retailed at between 11 and 13k and he advertised it at £11,750.

It needed a deep prep, but no mechanical work.

I always thought about 25% to cover prep, warranty, adverts, VAT and negotiations.

Crumpet

4,059 posts

187 months

Wednesday 17th January
quotequote all
Back in June I sold my car into a large group for £62k. It then went up for sale at £65k.

I was shocked at how low the margin was, although it was right at the end of the peak of the silly used prices. I guess with so much uncertainty around the dealers won’t want to get burned now so trade prices are down.

Wills2

24,345 posts

182 months

Wednesday 17th January
quotequote all

It's not 100% margin, it's 50% margin (before factoring in the VAT payable on the margin model) spreads are wide at the moment just because one dealer is trying to offer a car for 16k doesn't mean they will get it.








vikingaero

11,194 posts

176 months

Wednesday 17th January
quotequote all
Have you told the dealers that you are based abroad, have a number of vehicles to sell for your fathers affairs, and don't have time etc etc? All of this is weakening your position. Get quotes on WBAC and Motorway.co.uk etc

SeekerOfTruthAndPies

266 posts

44 months

Wednesday 17th January
quotequote all
I sold my last car through Motorway in November, and got a better price than WBAC and what I was expecting.

pikey

Original Poster:

7,702 posts

291 months

Wednesday 17th January
quotequote all
Just to add a bit more, it's your typical old man's Honda. About 5 years old, bought from new, full service history, perfect inside & out, 8 months MOT. Dealer would only have to clean..

VeeReihenmotor6

2,341 posts

182 months

Wednesday 17th January
quotequote all
What type of cars are they? Just thinking if you have some classics and modern stuff perhaps break them into lots and offer to different dealers who specialise in those types of cars.

I'm not sure what the 10k Honda is but if it's a "modern classic" it's the type of car that a dealer, who doesn't specialise in them, might take a punt on and have sitting in their showroom at a silly price for yonks as the market is small and even smaller for poor value dealer examples sold usually without warranty.

As for modern stuff the car buying platforms are probably best for you to get a "fair attainable value" to you given your position abroad and needing to dispose efficiently.

Have a look at places like "The Car Buying Shop" based near Milton Keynes for an alternative to WBAC. They seem to buy older stuf (modern classic and just older normal cars).

Good luck and keep as much info about your situation to yourself and stick to the facts - various cars to sell and am shopping around for the best deal.


Wills2

24,345 posts

182 months

Wednesday 17th January
quotequote all
said:
Just to add a bit more, it's your typical old man's Honda. About 5 years old, bought from new, full service history, perfect inside & out, 8 months MOT. Dealer would only have to clean..
I have no idea why posters eek out the details when they ask these questions, just put the salient details up the model and version is pretty important when valuing a car, regardless of that once you have gone to the market and priced the car WBAC/Motorway and got prices directly from used dealers you have your answer, whether you like it or not.





pikey

Original Poster:

7,702 posts

291 months

Wednesday 17th January
quotequote all
Wills2 said:
I have no idea why posters eek out the details when they ask these questions, just put the salient details up the model and version is pretty important when valuing a car, regardless of that once you have gone to the market and priced the car WBAC/Motorway and got prices directly from used dealers you have your answer, whether you like it or not.
Because I didn't want my question to come across as an advert ("Hey everyone, I have an XYZ car that I'm selling" and hope someone PM's me) and get shut down... my question was margin and what is normal these days. I've been out of touch for ~15 years.. last car I sold was a 997 where the dealer gave me 40 and resold it for 50k. As I have 5 more to sell I was trying to get my bearings. The actual value that comes in for the cars is what it is, but how much are they leaning on me as I'm abroad is a thought

fflump

1,758 posts

45 months

Wednesday 17th January
quotequote all
Have you targeted dealers that retail that kind of car? Others may just offload it at auction or within the trade so need to make some profit that way.
Try Motorway maybe?

PS you are getting %profit margin and %mark-up mixed up.

Summit_Detailing

2,007 posts

200 months

Wednesday 17th January
quotequote all
Give these guys a call, they may buy all of them?!

https://carsboughtformore.com/

Cheers,

Chris

CarlosSainz100

581 posts

127 months

Wednesday 17th January
quotequote all
Give High Peak Autos a call, he might give you more money.