Ford cuts price of Mach-E to keep pace with Tesla

[rodericb]

So Ford is throwing some efficiency gains and forecast savings in increasing scale of production back at buyers of the Mustang Mach-E via some chunky price reductions.

https://www.reuters.com/business/autos-transportat...

https://www.nbcnews.com/business/autos/ford-cuts-p...

Gasp, won't somebody think of the children (who already have Mustang Mach E's)?

[ashenfie]

Seams like a price war which will filter down to the used car market. I suspect many buyers purchased on a PCP/lease and have a guaranteed price, so should be ok.

[somouk]

Saw some bits on this last night. Lots of people on Twitter very angry about their purchases in the same way that Tesla upset people.

I think this is something we are going to have to get used to seeing more and more as we move to a direct to market selling model. To be honest I can't wait to be rid of salesmen trying to con people and in the US it's worse than the UK with their crazy local mark up.

[Frimley111R]

Interesting stuff, are these the first shoots of a move towards normality? I noticed Hyundai 4x4 cheap lease/finance deal on my FB adverts today too.

[TheDeuce]

Frimley111R said:

Interesting stuff, are these the first shoots of a move towards normality? I noticed Hyundai 4x4 cheap lease/finance deal on my FB adverts today too.

I think so, I have also noticed a dribble of subsidised EV lease deals appearing again - bring it on! I'm looking to purchase a used EV to replace my current lease, but I'd far rather lease if come August availability and prices are back to sensible levels...

[Frimley111R]

TheDeuce said:

Frimley111R said:

Interesting stuff, are these the first shoots of a move towards normality? I noticed Hyundai 4x4 cheap lease/finance deal on my FB adverts today too.

I think so, I have also noticed a dribble of subsidised EV lease deals appearing again - bring it on! I'm looking to purchase a used EV to replace my current lease, but I'd far rather lease if come August availability and prices are back to sensible levels...

It seems production delays are still considerable though?

[TheDeuce]

Frimley111R said:

TheDeuce said:

Frimley111R said:

Interesting stuff, are these the first shoots of a move towards normality? I noticed Hyundai 4x4 cheap lease/finance deal on my FB adverts today too.

I think so, I have also noticed a dribble of subsidised EV lease deals appearing again - bring it on! I'm looking to purchase a used EV to replace my current lease, but I'd far rather lease if come August availability and prices are back to sensible levels...

It seems production delays are still considerable though?

There seems to be some slackening - a manufacturer that can't make cars as fast as they can flog them has little reason to drop their prices. I know that's the case with Tesla and would assume it's the same with Ford given their price cut.

They also have new production lines coming online and they really need them to run at peak output to maintain efficiency - this is why there are traditionally random very good value lease deals, because it's better to shift extra volume than it is to slow or stop a line.

[anonymous-user]

Why would Ford do this if they can easily sell every car they produce and there are 12 month+ waiting lists?

Or do they see the EV market slowing down and are getting in early?

[TheDeuce]

Joey Deacon said:

Why would Ford do this if they can easily sell every car they produce and there are 12 month+ waiting lists?

Or do they see the EV market slowing down and are getting in early?

As above, they have new production lines about to enter service.

Also they won't want to lose market share or attention to Tesla irrespective of supply/demand considerations.

[bigothunter]

TheDeuce said:

As above, they have new production lines about to enter service.

Also they won't want to lose market share or attention to Tesla irrespective of supply/demand considerations.

Which is the more appealing product to the EV market: Ford Mach-E or Tesla Model Y? We may have reached an inevitable turning point for Tesla.

[TheDeuce]

bigothunter said:

TheDeuce said:

As above, they have new production lines about to enter service.

Also they won't want to lose market share or attention to Tesla irrespective of supply/demand considerations.

Which is the more appealing product to the EV market: Ford Mach-E or Tesla Model Y? We may have reached an inevitable turning point for Tesla.

That's a tricky one... The Mach-E is a pretty appealing car at a certain budget level.. The MY is a direct competitor but if you happen not to like the design of Tesla's, the Ford is the obvious alternative option.

I think you've asked a classic marmite question!

[rodericb]

Joey Deacon said:

Why would Ford do this if they can easily sell every car they produce and there are 12 month+ waiting lists?

Or do they see the EV market slowing down and are getting in early?

Ford might think they can push the boundaries a bit further than currently with taking orders for future production, perhaps with the aim of locking in that longer term production in turn justifying more strategic manufacturing options.

[rodericb]

TheDeuce said:

bigothunter said:

TheDeuce said:

As above, they have new production lines about to enter service.

Also they won't want to lose market share or attention to Tesla irrespective of supply/demand considerations.

Which is the more appealing product to the EV market: Ford Mach-E or Tesla Model Y? We may have reached an inevitable turning point for Tesla.

That's a tricky one... The Mach-E is a pretty appealing car at a certain budget level.. The MY is a direct competitor but if you happen not to like the design of Tesla's, the Ford is the obvious alternative option.

I think you've asked a classic marmite question!

The charging networks is a big selling point for Tesla. Out of the Model Y or the Mustang Mache, I'd go the Genesis GV60

[C.A.R.]

bigothunter said:

Which is the more appealing product to the EV market: Ford Mach-E or Tesla Model Y? We may have reached an inevitable turning point for Tesla.

Depends what your decision process is. If you're concerned about saving money on fuel then the more efficient model is more attractive. A RWD Model Y will beat 4m/kWh without really trying, the same Mustang might get 3.5 in ideal conditions. That 12-20% better efficiency still can't quite be matched by other manufacturers, throw in the reliable charging network and it becomes a lot less daunting for first-time EV adopters to go with the Tesla IMO.

Anyways, will the UK actually see these price cuts or do they actually have more to do with the local incentives in America which shifted the goalposts for rebates based on vehicle cost? As others have said, Ford currently quote 12+ months on some models, it seems madness to drop the price for any other reason.

[ashenfie]

My guess is that these saving will filter though, MachE starts around 50K and Tesla 3 around £43K. Tesla has no market budget so price and ability to deliver must be their way forward.

It's simple to me, here have a better car today and pay less, what else do you need to know?

[Zcd1]

rodericb said:

Out of the Model Y or the Mustang Mache, I'd go the Genesis GV60

We just bought a GV60 Performance.

At the time we purchased it, the pricing was similar to the Model Y Performance and Mach E GT, and the far nicer interior made that an easy choice for us.

Model YP/Mach E GT pricing is now more in line with their overall designs and the segment's current pricing, IMHO.

[TheDeuce]

rodericb said:

TheDeuce said:

bigothunter said:

TheDeuce said:

As above, they have new production lines about to enter service.

Also they won't want to lose market share or attention to Tesla irrespective of supply/demand considerations.

Which is the more appealing product to the EV market: Ford Mach-E or Tesla Model Y? We may have reached an inevitable turning point for Tesla.

That's a tricky one... The Mach-E is a pretty appealing car at a certain budget level.. The MY is a direct competitor but if you happen not to like the design of Tesla's, the Ford is the obvious alternative option.

I think you've asked a classic marmite question!

The charging networks is a big selling point for Tesla. Out of the Model Y or the Mustang Mache, I'd go the Genesis GV60

The charging network is on the brink of opening up to all cars, at least as fast as they can update the chargers to have none Tesla plugs - although for quite a while now any new or replaced chargers in service have been fitted with the correct plug option.

Granted, most people considering a Tesla probably won't be aware of this...

[JD]

TheDeuce said:

The charging network is on the brink of opening up to all cars, at least as fast as they can update the chargers to have none Tesla plugs - although for quite a while now any new or replaced chargers in service have been fitted with the correct plug option.

Granted, most people considering a Tesla probably won't be aware of this...

In what country are you talking about?

[somouk]

TheDeuce said:

The charging network is on the brink of opening up to all cars, at least as fast as they can update the chargers to have none Tesla plugs - although for quite a while now any new or replaced chargers in service have been fitted with the correct plug option.

Granted, most people considering a Tesla probably won't be aware of this...

It won't be opened up to all cars on all chargers. They allow people to use it in quiet supercharger locations in the UK and Europe to increase occupancy and charge more money per Kwh to help expand the network.

With all the free supercharger miles being given away at the moment occupancy is really high at the moment compared to what it has been. I can't see them allowing external cars to keep blocking charging bays due to having the charge ports on the wrong side.