VW to scale down production of evs

VW to scale down production of evs

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Discussion

DonkeyApple

56,462 posts

171 months

Sunday 2nd July 2023
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TheDeuce said:
Also the new BYD Dolphin... Stupid name but £25k and 260 mile range.... Loads of tech as standard... Getting positive reviews too.
I think BYD are selling them for under £10k in China. They've also got margins that dwarf the EU manufacturers when it comes to EVs.

What I don't understand is why the U.K. agents for cars like this and the Ora products are retaining the pathetic product names that would only really appeal to simpletons with no money. And when targeting that demographic you'd still use names like Warrior, TrackHawk, Gladiator, Frontier. Just like they name their male children after trades and their female children after shiny objects, Mason, Tyler, Carter, Amber, Silver, Jade.

dxg

8,369 posts

262 months

Sunday 2nd July 2023
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BYD aren't selling them at all in China:

https://www.youtube.com/watch?v=1SEfwoqKRU8

Fusion777

2,275 posts

50 months

Sunday 2nd July 2023
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DonkeyApple said:
What I don't understand is why the U.K. agents for cars like this and the Ora products are retaining the pathetic product names that would only really appeal to simpletons with no money. And when targeting that demographic you'd still use names like Warrior, TrackHawk, Gladiator, Frontier. Just like they name their male children after trades and their female children after shiny objects, Mason, Tyler, Carter, Amber, Silver, Jade.
rofl

sam.rog

790 posts

80 months

Sunday 2nd July 2023
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Volkswagens issue is the fact their product are crap. Not crap compared to the competition but generally crap.

Volkswagen of past were decent enough if a little boring for a PH looking for 10/10ths and cheap to finance.

Now they are crap and expensive to finance. The Koreans are mopping up the VW buyers.
With the size of VAG they should be dominating as they have the budget the others dream of.

Theres not one VAG product that appeals to me (excluding porsche).

covmutley

3,052 posts

192 months

Sunday 2nd July 2023
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Sheepshanks said:
covmutley said:
I went in an id5 the other day. Despite what reviews I've since read say, I thought it rode very well.

Interior was only ok, but I thought it was a 40k car. For the price it actually is, it's unacceptable, and way off my polestar.

Sat nav lady also kept cutting in every 5 minutes, presumably hearing something in our conversation that sparked her unto life? That would drive me up the wall!

The product isn't good enough.
I might be due a parrot but it’s £50K isn’t it?
That's what I mean. I would have guessed 40 based on interior, but it's 50

DonkeyApple

56,462 posts

171 months

Sunday 2nd July 2023
quotequote all
dxg said:
BYD aren't selling them at all in China:

https://www.youtube.com/watch?v=1SEfwoqKRU8
We need some actual evidence that they aren't selling.

That video is of failed ride share stock and the chap who used it for his propaganda piece actually knows that. He went to China to try and get rich after failing to get rich in SA and he failed there. So he now makes his money railing against SA and China for not letting him be rich. biggrin. He finally makes a good living from milking the vegetable army.

DonkeyApple

56,462 posts

171 months

Sunday 2nd July 2023
quotequote all
sam.rog said:
Volkswagens issue is the fact their product are crap. Not crap compared to the competition but generally crap.

Volkswagen of past were decent enough if a little boring for a PH looking for 10/10ths and cheap to finance.

Now they are crap and expensive to finance. The Koreans are mopping up the VW buyers.
With the size of VAG they should be dominating as they have the budget the others dream of.

Theres not one VAG product that appeals to me (excluding porsche).
I'm not sure I'd call the ID products crap. They seem good enough but they're priced wrong and there isn't much they can do about that as they cost so much more to make than other EVs.

Risonax

300 posts

18 months

Sunday 2nd July 2023
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https://www.electrive.com/2023/06/27/vw-slows-down...

Emden shuts for a 3 week holiday every July.
EV line workers get 1 week extra holiday.
2 weeks of late shift for ID4 and ID7 will be canceled.

300 contractors out of 1500 temporary workers told not to bother coming back. I think that's the hold point of employing contractors, to give flexibility.

This gets then reported as the factory shutting for 6 weeks because of terrible EV sales.

Autumn late shift canceled.
The EV line, until recently, exported models to the US. US market cars are now made in Tennessee.

The Unions and local government cum shareholder say this is due to reduced EV demand affecting everyone rather than the plant making too many cars. Fall off in demand blamed on the German goverment ending last December subsidies for plug in hybrids. I expect the Unions will want the subsidies brought back, so more old Passat hybrids can be sold.

However, there are a lot more EVs now available, increasingly suiting most pockets:
https://www.motorfinanceonline.com/news/used-ev-pr...


Zwikau production is unaffected. VW naturally remains bullish about sales in the autumn.

The local government and Unions make no reference as to where they are getting June sales numbers from, both VW as well as competitors. Most press releases from industry bodies are referring to May registrations, where growth of EVs remains in very high double digits or even triple digits, within the EU and UK.

Sheepshanks

33,265 posts

121 months

Sunday 2nd July 2023
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covmutley said:
Sheepshanks said:
covmutley said:
I went in an id5 the other day. Despite what reviews I've since read say, I thought it rode very well.

Interior was only ok, but I thought it was a 40k car. For the price it actually is, it's unacceptable, and way off my polestar.

Sat nav lady also kept cutting in every 5 minutes, presumably hearing something in our conversation that sparked her unto life? That would drive me up the wall!

The product isn't good enough.
I might be due a parrot but it’s £50K isn’t it?
That's what I mean. I would have guessed 40 based on interior, but it's 50
Ah - comprehension fail on my part.

Must admit I was shocked (no pun intended) by ID.3 pricing - the loaner we had was lifted considerably by having a glass roof though. But steel wheels (with a wheel trim already missing on a 600 mile car) was a surprise.

Silvanus

5,553 posts

25 months

Sunday 2nd July 2023
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autumnsum said:
Their EVs are awful compared to Tesla (tech) or even MG (price) why would anyone buy a VW.

Isn't the model Y the best selling car in Europe right now (it's high in the UK charts too).
Best selling car in Europe is the Dacia Sandero, second best is the model Y, VWs best seller is the T-roc and is high up in the charts along with other VWs. People are still buying plenty of VWs, just less of the I.D range.

Evanivitch

20,736 posts

124 months

Sunday 2nd July 2023
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VW dropped all their small battery and small motor trims during the parts shortage. So they have a top heavy brand which doesn't have the build quality to match the price compared to many of the competitors. Much better deals available on Chinese and Korean cars, with Mercedes doing well in the premium SUV.

nd0000

215 posts

122 months

Sunday 2nd July 2023
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Cloudy147 said:
VW = Nokia
I think it's absolutely this - they have all the same problems including legacy platforms and tech, product proliferation so a lack of focus, dullness, and a slight undeserved reputation for quality that isn't helping when the race is for the bottom of the market.

Fusion777

2,275 posts

50 months

Sunday 2nd July 2023
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Driving dynamics are out. All about the infotainment and mumflies now.

TheRainMaker

6,387 posts

244 months

Sunday 2nd July 2023
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nd0000 said:
Cloudy147 said:
VW = Nokia
I think it's absolutely this - they have all the same problems including legacy platforms and tech, product proliferation so a lack of focus, dullness, and a slight undeserved reputation for quality that isn't helping when the race is for the bottom of the market.
I'm not sure that is true.

VW sales are up this year in the UK.

They have increased their market share by 1.65%, up to 8.34% of UK registrations.

Compare that to Tesla, which has increased its market share by 0.04% and has a total market share of 2.41%

Someone is buying the things.

Do we know how many they were expected to sell?



tedblog

1,438 posts

82 months

Sunday 2nd July 2023
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I believe its not just VW, ev,s the downturn is across the sector.
As with all newish tech a % will embrace it and have to have it, the remainder just hold fire and wait a bit longer .
People are being told to put a hold on high ticket items at the moment due to the interest rates and potential mortgage hikes, this isnt helping.

Edited by tedblog on Sunday 2nd July 17:43


Edited by tedblog on Sunday 2nd July 17:44

Downward

3,741 posts

105 months

Sunday 2nd July 2023
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On another note i’ve noticed lots of Cupra Borns recently.
Starts at £1k less too

ChocolateFrog

26,280 posts

175 months

Sunday 2nd July 2023
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Fusion777 said:
I suspect VW may be ok if they can get their act together with EV, owing to the colossal scale the VAG group have and can employ. They're having a blip, but overall in non-PH circles, the brand still has a decent rep.

The Golf 8 is a step back in quality too, I'd take a 7/7.5 Golf GTD over an 8, and certainly over any of their EVs currently available.
It's amazing what 99% of owners will forgive.


Whataguy

892 posts

82 months

Sunday 2nd July 2023
quotequote all
Fusion777 said:
I suspect VW may be ok if they can get their act together with EV, owing to the colossal scale the VAG group have and can employ. They're having a blip, but overall in non-PH circles, the brand still has a decent rep.

The Golf 8 is a step back in quality too, I'd take a 7/7.5 Golf GTD over an 8, and certainly over any of their EVs currently available.
I hope so, I have high hopes for the id2.

Regarding the golf, I did exactly that - buying a mk7.5 evo last year instead of an early mk8 that I could have had for similar money.

Silvanus

5,553 posts

25 months

Sunday 2nd July 2023
quotequote all
TheRainMaker said:
nd0000 said:
Cloudy147 said:
VW = Nokia
I think it's absolutely this - they have all the same problems including legacy platforms and tech, product proliferation so a lack of focus, dullness, and a slight undeserved reputation for quality that isn't helping when the race is for the bottom of the market.
I'm not sure that is true.

VW sales are up this year in the UK.

They have increased their market share by 1.65%, up to 8.34% of UK registrations.

Compare that to Tesla, which has increased its market share by 0.04% and has a total market share of 2.41%

Someone is buying the things.

Do we know how many they were expected to sell?
VW are doing very well with their small cross-overs like the T-roc and Taigun, also Polo and Golf still selling well. It's just the I.D range that's gone off the boil.

DonkeyApple

56,462 posts

171 months

Sunday 2nd July 2023
quotequote all
They all seem to be doing well at the moment. They've been able to increase prices to maintain margin. No real signs yet that any interest rate rises are taking much money out of the system.