Do car makers buy rival's cars to test and disassemble?
Do car makers buy rival's cars to test and disassemble?
Author
Discussion

weyland yutani

Original Poster:

1,410 posts

180 months

Wednesday 9th February 2011
quotequote all
I've often wondered if big car manufacturers secretly buy their rivals cars, test to destruction and dissassemble to find out what makes them tick? I'm sure the likes of Honda and Toyota test their respective hatchbacks to compare ride quality, fuel economy etc but im more interested in the exotics.

Surely Ferrari has already put a deposit down on an MP4-12C under the name L. Montezemolo, F. Alonso or most likely J. Smith lol I'd imagine companies can learn alot about their rivals cars/techniques/sollutions etc by dissecting and even reverse engineering a few things too.

Having a pretty uneventful day today so sorry for the pointless thread smile

Stu R

21,410 posts

231 months

Wednesday 9th February 2011
quotequote all
anonymous said:
[redacted]
This.

pbickerd

883 posts

176 months

Wednesday 9th February 2011
quotequote all
Yes

Friend of mine was working at Land Rover a while ago and watched them demolish a Cayenne into a millionty tiny pieces.

ralphrj

3,836 posts

207 months

Wednesday 9th February 2011
quotequote all
weyland yutani said:
I've often wondered if big car manufacturers secretly buy their rivals cars, test to destruction and dissassemble to find out what makes them tick? I'm sure the likes of Honda and Toyota test their respective hatchbacks to compare ride quality, fuel economy etc but im more interested in the exotics.

Surely Ferrari has already put a deposit down on an MP4-12C under the name L. Montezemolo, F. Alonso or most likely J. Smith lol I'd imagine companies can learn alot about their rivals cars/techniques/sollutions etc by dissecting and even reverse engineering a few things too.

Having a pretty uneventful day today so sorry for the pointless thread smile
I remember reading in Autocar back in the 90s that the German car makers have an informal arrangement where shortly before a new car goes on sale a production model is supplied to their competitors for analysis. No idea if this still goes on today.

Who knows, maybe even Ferrari and McLaren have agreed to a similar arrangement? It might sound doubtful but in recent years Ferrari and McLaren have agreed to co-operate when it is in both their interests (e.g. FOTA and I know there is an agreement over GT racing).

The Wookie

14,164 posts

244 months

Wednesday 9th February 2011
quotequote all
Absolutely. When I was doing my Masters we went on a trip to Ford at Dunton, and they had a whole reverse engineering department.

Once the cars had been stripped the major components were measured, tested, and then attached to a large board with the measured data next to it which was then slotted into the world's largest filing cabinet.

At the time they had a Merc Sprinter (I think) in bits, and were boasting that they'd save a few dollars per van by copying the way that the Merc's floorpans had been pressed by reducing the number of welds.

ETA - I believe nowadays not all manufacturers do it themselves, there is a large metrology company in Europe that dismantles the cars and measures every precise detail, and then sells any bit of data that another manufacturer asks for.

jammiedodger26

634 posts

214 months

Wednesday 9th February 2011
quotequote all
Having worked for a mainstream manufacturer, I was responsible for sourcing competitor models to test.

There's a certain amount of mutual "back scratching" that goes on, e.g. you can borrow an XXX if we can have a YYY for a week.

This was in marketing though, so no disassembling, but based on this knowledge I wouldn't be surprised if they gave models out close to release...

MG511

1,754 posts

257 months

Wednesday 9th February 2011
quotequote all
Ford famously took a Mini to pieces when it was first launched and decided that BMC would never make any money on it. When disguised prototypes are pictured in car mags you often see them in convoy with their rivals.

aka_kerrly

12,492 posts

226 months

Wednesday 9th February 2011
quotequote all
Aren't the Chinesse specialists at doing this? A new car comes out and within 6 months there is a knockdown version for sale which looks 99% the same bar the badges is sold at 50% of the cost and contains barely 5% of the quality.


rgracin

605 posts

228 months

Wednesday 9th February 2011
quotequote all
As mentioned, Ford at Dunton have done this for years. I had my first ever ride in a Delta Intergrale and Nissan Skyline whilst on work experience. This was when they were developing the Escort Cosworth. I don't think they dismantled those, but ther certainly did with more !run of the mill' competitor cars.

Baron Von Alders

328 posts

297 months

Wednesday 9th February 2011
quotequote all
The Wookie said:
Absolutely. When I was doing my Masters we went on a trip to Ford at Dunton, and they had a whole reverse engineering department.

Once the cars had been stripped the major components were measured, tested, and then attached to a large board with the measured data next to it which was then slotted into the world's largest filing cabinet.
yep, that's still there smile

Usually get an email each month inviting us to look at the latest tear-down

G0ldfysh

3,316 posts

273 months

Wednesday 9th February 2011
quotequote all
When the LS400 was first launched there was an review in CAR from I think a department of one of the competition who had it stripped to component parts.

Highlighted points such as the internal seat frame was not painted. Never affected the final product perceived quality and strength but allowed Toyota to save a few pennies to deliver the finished product at less cost than their competition.

Tuvra

7,926 posts

241 months

Wednesday 9th February 2011
quotequote all
Stu R said:
This.
yes

A friend was a designer at Jaguar cars, he said there was a department specially for stripping down rivals cars.

mcdjl

5,587 posts

211 months

Wednesday 9th February 2011
quotequote all
MG511 said:
Ford famously took a Mini to pieces when it was first launched and decided that BMC would never make any money on it.
And supposedly asked BMC how they'd managed it. Only to be told 'We don't know how much it costs to make, that just seemed like a good price'

The Wookie

14,164 posts

244 months

Wednesday 9th February 2011
quotequote all
Baron Von Alders said:
yep, that's still there smile

Usually get an email each month inviting us to look at the latest tear-down
Cool! The only e-mails we get around here like that are to ask if anyone's got a particular vehicle that the workshop boys can rip to pieces to look at something and then more or less put it back together so we don't have to buy one hehe

Liokault

2,837 posts

230 months

Wednesday 9th February 2011
quotequote all
I can't see manufacturers swapping cars. I know one manager at BMW who was sacked for taking a pre-production MINI cabrio near a Peugeot dealership.


dmitsi

3,583 posts

236 months

Wednesday 9th February 2011
quotequote all
The testing is called 'bench-marking', good fun with some of the vehicles.

Saddlebag

147 posts

180 months

Wednesday 9th February 2011
quotequote all
I used to work at Bentley and they did the same.

When they were considering a SUV, I saw a transporter arrive with a Range Rover, Lexus thingy, Q7, RR Sport, cayenne etc.

All to be taken to bits.

h0b0

8,712 posts

212 months

Wednesday 9th February 2011
quotequote all
Land rover at Gaydon used to have an Audi A2 mounted to the wall in a relatively public corridor. (beyond normal security but not in the super secure design area) They were not shy about their reverse engineering department and said they were incredibly impressed with the new manufacturing ideas they had seen in the Audi and would incorporate them in their models.

They said the manufacturers have a deal to supply cars to each other free or little cost. It came about because they used to all do it in "secrete" but everyone knew so a few years ago they just agreed to help each other out. It is seen as a way of boasting about your design when you send the car on and if you don't supply a car the competitors think it must be crap.

jonnydm

5,108 posts

225 months

Wednesday 9th February 2011
quotequote all
There is a chapter in the F1 book Driving Ambition about how Gordon Murray used a supercar group test that he did for Autocar (I think?) in order to make comparisons of the competition to the F1. His detailed notes of the competition are shown in the book.

BalhamBadger

1,175 posts

189 months

Wednesday 9th February 2011
quotequote all
Liokault said:
I can't see manufacturers swapping cars. I know one manager at BMW who was sacked for taking a pre-production MINI cabrio near a Peugeot dealership.
I find this hard to believe.