How much does a car actualy cost

How much does a car actualy cost

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Discussion

skilly1

Original Poster:

2,743 posts

202 months

Thursday 27th January 2011
quotequote all
Ignoring design, development, testing, tooling, advertising costs, how much does it actually cost to build a car to come off the production line? So include parts and labour only?

Take for example a bog standard Fiesta costing £10,000.


trickywoo

12,289 posts

237 months

Thursday 27th January 2011
quotequote all
Not much. IIRC its around the £1,000 mark.

CampDavid

9,145 posts

205 months

Thursday 27th January 2011
quotequote all
It's a fair chunk more than £1000.

I've heard £8k being bandied about for a Focus.

The key is that the price doesn't really go up much. 6000euros is apparently the difference in build cost between a vanilla Boxster and a fully loaded 911 Turbo. Staying on Porsche it was revealed during the VW take over that Porsche were paying 22k euros per Cayenne that VW were making for them.

trickywoo

12,289 posts

237 months

Thursday 27th January 2011
quotequote all
CampDavid said:
I've heard £8k being bandied about for a Focus.
No way is a Focus anywhere near £8k to build.

Most of the showroom price is made up a dealer margin. Advertising takes a fair wack too.

Having said that I may be getting confused with the profit the maker gets - which is definately in the £hundreds region for a shopping car.

RJDM3

1,441 posts

212 months

Thursday 27th January 2011
quotequote all
skilly1 said:
Ignoring design, development, testing, tooling, advertising costs, how much does it actually cost to build a car to come off the production line? So include parts and labour only?

Take for example a bog standard Fiesta costing £10,000.
Cant possibly exclude tooling and running cost and just work off a parts and labour figure as that would make the figure incorrect.


skilly1

Original Poster:

2,743 posts

202 months

Thursday 27th January 2011
quotequote all
RJDM3 said:
skilly1 said:
Ignoring design, development, testing, tooling, advertising costs, how much does it actually cost to build a car to come off the production line? So include parts and labour only?

Take for example a bog standard Fiesta costing £10,000.
Cant possibly exclude tooling and running cost and just work off a parts and labour figure as that would make the figure incorrect.
I agree that tooling etc is a cost, but what I have always wondered is once production is up and running, how much does a car cost to make?

angusc43

11,970 posts

215 months

Thursday 27th January 2011
quotequote all
I was on a flight once and met a guy whose company made assembly lines.

At the time IIRC correctly something mainstream like a Mondeo cost £5k or something whereas a 3 Series was not much more - £7.5k?

Margin on the Bimmer was much higher, of course. Hence huge profits at BMW and Porsche, for example.

volvoforlife

724 posts

170 months

Thursday 27th January 2011
quotequote all
Just parts & labour? For Fiesta I'd imagine it costs about £3-4k to build but its just pure speculation.

All I remember hearing about was that the costs are very similar between all manufactueres which is why the Korean stuff is not that much cheaper than European stuff.

plg

4,106 posts

217 months

Thursday 27th January 2011
quotequote all
The problem is, the question is too vague.

Do you mean the raw production cost to make one car (just the parts and the labour)

Or a fully loaded cost - ie, the proportional costs are included in teh manufacturing of:

R&D
Model development
Head office / HR / Finance costs
Training
End of life parts management
Marketing
etc

Will get you two vastly different costs but both equally valid; though the raw cost only is a misleading number, as it can't exist without the wider costs of development etc being taken into account.

BarnatosGhost

31,608 posts

260 months

Thursday 27th January 2011
quotequote all
You can't really ignore tooling and end up with a fair or useful figure.

An anonymous gromit for a focus might have a piece cost of 5p, but the tool that makes it cost £1m. So you could price it at 5p, but the total you end up with is pretty meaningless.

Unless you're selling 100,000,000 focuses, in which case your price is 6p. (but your tool wore out long ago....)

McSam

6,753 posts

182 months

Thursday 27th January 2011
quotequote all
trickywoo said:
CampDavid said:
I've heard £8k being bandied about for a Focus.
No way is a Focus anywhere near £8k to build.

Most of the showroom price is made up a dealer margin. Advertising takes a fair wack too.

Having said that I may be getting confused with the profit the maker gets - which is definately in the £hundreds region for a shopping car.
A very, very tiny part of the showroom price is made up of dealer margin, many dealers can afford to stay in business purely by the grace of their manufacturer's sales target bonuses and doing work on cars they sell.

My reasonably educated guess is that mainstream cars are costing maybe 50-60% of their recommended showroom price to build. Once you knock off the dealer's small slice, transportation, tax and discounts, most manufacturers are around 5-10% profit per unit.

ETA - This being with tooling taken into account.

Edited by McSam on Thursday 27th January 10:39

edo

16,699 posts

272 months

Thursday 27th January 2011
quotequote all
Read an interesting article last year which said the raw cost (excluding development etc) of a 911 Turbo versus a base Boxster was only £6k more!

edo

16,699 posts

272 months

Thursday 27th January 2011
quotequote all
trickywoo said:
Most of the showroom price is made up a dealer margin.
Bullst!

sleep envy

62,260 posts

256 months

Thursday 27th January 2011
quotequote all
CampDavid said:
It's a fair chunk more than £1000.

I've heard £8k being bandied about for a Focus.

The key is that the price doesn't really go up much. 6000euros is apparently the difference in build cost between a vanilla Boxster and a fully loaded 911 Turbo. Staying on Porsche it was revealed during the VW take over that Porsche were paying 22k euros per Cayenne that VW were making for them.
Porsche make as an average £14k profit on every single unit

fido

17,272 posts

262 months

Thursday 27th January 2011
quotequote all
As above. Depends on the length of the production run - it must cost a billion or so to develop a new car, underlying components, tooling and the production line - and then those costs are shared between each car. At a guess £1bn / 50000 cars = £2k per car. Assuming a modern factory produces 100 cars per worker - then that's only £500 per car (assuming cost of employing a worker is £50k p.a.).

Deva Link

26,934 posts

252 months

Thursday 27th January 2011
quotequote all
McSam said:
My reasonably educated guess is that mainstream cars are costing maybe 50-60% of their recommended showroom price to build.
You're close. It's just under half of the pre-tax price.

McSam said:
Once you knock off the dealer's small slice, transportation, tax and discounts, most manufacturers are around 5-10% profit per unit.
The manufacturers gross margin is way higher than that.

Net, once everything else has been taken into account, is much lower. It's complicated because of the way car manufacturers move cars around through different companies - ie you buy a car off a dealer who may be owned by the UK arm of the manufacturer, and then you get finance, also from another company owned by the manufacturer.

gizlaroc

17,251 posts

231 months

Thursday 27th January 2011
quotequote all
sleep envy said:
CampDavid said:
It's a fair chunk more than £1000.

I've heard £8k being bandied about for a Focus.

The key is that the price doesn't really go up much. 6000euros is apparently the difference in build cost between a vanilla Boxster and a fully loaded 911 Turbo. Staying on Porsche it was revealed during the VW take over that Porsche were paying 22k euros per Cayenne that VW were making for them.
Porsche make as an average £14k profit on every single unit
Porsche make more profit per unit than any other manufacturer though don't they??


Also, you can't ignore the initial costs, you just can't, the manufactures also take a gamble on the amount of units they will sell, break even point may be on 100,000 units sold, so no profit at all up to that point, by 200k units they are making maybe 20% and it might not be till they get to 1,000,000 units that they start to make a decent 50% profit. But then the profit goes into the development of the next car, so it is just a cycle that keeps everyone being paid and keeps people in jobs as well as pleasing the shareholders.





Deva Link

26,934 posts

252 months

Thursday 27th January 2011
quotequote all
gizlaroc said:
sleep envy said:
Porsche make as an average £14k profit on every single unit
Porsche make more profit per unit than any other manufacturer though don't they??
Porsche made a loss last year. They expect to break even this year.

The £14K figure was from a few years ago when they had large one-off gains added to their bottom line.

mrmr96

13,736 posts

211 months

Thursday 27th January 2011
quotequote all
plg said:
The problem is, the question is too vague.
No it's not. It's bloody obvious he means this:
plg said:
Do you mean the raw production cost to make one car (just the parts and the labour)

McSam

6,753 posts

182 months

Thursday 27th January 2011
quotequote all
Deva Link said:
McSam said:
My reasonably educated guess is that mainstream cars are costing maybe 50-60% of their recommended showroom price to build.
You're close. It's just under half of the pre-tax price.

McSam said:
Once you knock off the dealer's small slice, transportation, tax and discounts, most manufacturers are around 5-10% profit per unit.
The manufacturers gross margin is way higher than that.

Net, once everything else has been taken into account, is much lower. It's complicated because of the way car manufacturers move cars around through different companies - ie you buy a car off a dealer who may be owned by the UK arm of the manufacturer, and then you get finance, also from another company owned by the manufacturer.
Thanks. I took a guess for gross from a net profit of 3%, does that sound reasonable?