BMW M chief reveals why they make M cars......
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"Of all the reasons to build fast, cool cars — to race, to create a halo effect or just to make tons of money — I had never heard this one: these cars are actually recruiting tools.
Kay Segler, president of BMW’s M high-performance division.That’s the view of Kay Segler, chief of BMW’s esteemed high-performance M division. Whether they’re in China, Europe or the United States, younger people — who might otherwise dream of being the next Mark Zuckerberg — need hot cars to convince them to take their talents to the auto industry.
“If young people aren’t interested in exciting cars anymore, and we can’t get the geniuses into the industry, who’s going to engineer the next generation of cars?” Segler asked, in an interview at the Detroit auto show"
http://wheels.blogs.nytimes.com/2011/01/11/a-discu...
Kay Segler, president of BMW’s M high-performance division.That’s the view of Kay Segler, chief of BMW’s esteemed high-performance M division. Whether they’re in China, Europe or the United States, younger people — who might otherwise dream of being the next Mark Zuckerberg — need hot cars to convince them to take their talents to the auto industry.
“If young people aren’t interested in exciting cars anymore, and we can’t get the geniuses into the industry, who’s going to engineer the next generation of cars?” Segler asked, in an interview at the Detroit auto show"
http://wheels.blogs.nytimes.com/2011/01/11/a-discu...
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