Breathtaking Challenging Design

Breathtaking Challenging Design

Author
Discussion

CooperS

Original Poster:

4,542 posts

226 months

Monday 21st October
quotequote all
I was reading a readers thread and thought hmmm BMW 7 Series Waftyness - i wonder how much?

But what made me physically recoil (and i know i should of braced myself) was the sheer ugliness of the latest generation.

Is there any other brand that has completed such a sharp design turn and made such a challenging design.



Turns into this


toon10

6,476 posts

164 months

Monday 21st October
quotequote all
BMW has had a complete meltdown in terms of design. I'm on my 4th BMW (2018 340i) and I find they drive better than the equivalent competition but more and more, the newer designs are so bad that I'd struggle to stay with the brand. The latest 2, 3, 4, 5 and 7 series are so ugly that I don't care how well they drive. That 7 series is probably the pick of the ugly bunch. I've never really enjoyed driving Audi's, but I'd take an A8 over that all day long.

EmailAddress

13,639 posts

225 months

Monday 21st October
quotequote all
CooperS said:
I was reading a readers thread and thought hmmm BMW 7 Series Waftyness - i wonder how much?

But what made me physically recoil (and i know i should of braced myself) was the sheer ugliness of the latest generation.

Is there any other brand that has completed such a sharp design turn and made such a challenging design.



Turns into this

You've posted a dehumidifier by mistake in the second image.

Austin_Metro

1,309 posts

55 months

Monday 21st October
quotequote all
The 2020 is bad enough but that 2023?!

I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.



I just means I’m an old git.

kambites

68,449 posts

228 months

Monday 21st October
quotequote all
The two cars in the OP both look pretty awful to me.

Ezra

629 posts

34 months

Monday 21st October
quotequote all
To be fair, that 2nd pic from the OP is an I7 EV not a 730 ICE as in the first pic so, not a true like for like comparison. The latest 7 series plug in hybrid is marginally less ugly.

supacool1

554 posts

186 months

Monday 21st October
quotequote all
We saw one of the new ones on the motorway yesterday on miserable Sunday morning. Even my girlfriend said it looked weird and bloated.

J4CKO

42,890 posts

207 months

Monday 21st October
quotequote all
Austin_Metro said:
The 2020 is bad enough but that 2023?!

I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.



I just means I’m an old git.
Peak 7 Series, I know its a cliche but it just was, better looking than the previous one and massively better looking than a Bangle designed successor.

Really was a handsome and lithe looking luxury car.

CooperS

Original Poster:

4,542 posts

226 months

Monday 21st October
quotequote all
Ezra said:
To be fair, that 2nd pic from the OP is an I7 EV not a 730 ICE as in the first pic so, not a true like for like comparison. The latest 7 series plug in hybrid is marginally less ugly.
Ah!!! I'm not a powerfully built director and you’re right Google 7 series 2024 and the results are mildly less hurty on the eyes biggrin

Gericho

574 posts

10 months

Monday 21st October
quotequote all
Things can only get worse...




Debaser

6,471 posts

268 months

Monday 21st October
quotequote all
The new 7 series is so ugly. What are BMW thinking?

Muddle238

4,018 posts

120 months

Monday 21st October
quotequote all
My guess is that BMW don't really care what their cars look like, so long as it provides a talking point about the brand. They know people will buy them, so they can afford to create what their PR department will likely deem as "innovative, cutting edge design language from the soul" when the rest of us with actual brains and bullst filters can see that they're just plain pig ugly.

I get the feeling that there's a certain arrogance from companies like BMW when they produce things like this, they basically take people for mugs and try to produce the ugliest product, while dressing it up as something special, and expect to make a profit on it.

I'd much rather buy a car from a different brand altogether.

RazerSauber

2,548 posts

67 months

Monday 21st October
quotequote all
They've managed an ugly 7 series before



But that new one takes the cake. I can't find a single thing about the design that I like. It honestly looks like they went to Rockstar games and had a chat with the Grand Theft Auto car designers, then mashed 3 of them together using a randomiser button.

It looks like the only way to make this look anything other than horrific is to paint it all black


HTP99

23,309 posts

147 months

Monday 21st October
quotequote all
I was behind a BMW SUV (can't remember the model) a few days ago, awful detailing, weird angles, loads of black plastic, I was just astounded that someone would walk into a showroom see it and go "yep, love it", just goes to show that people will buy the correct badge no matter what it actually looked like.

If these designs were on a French car, they would be universally derided.

CanAm

10,064 posts

279 months

Monday 21st October
quotequote all
J4CKO said:
Austin_Metro said:
The 2020 is bad enough but that 2023?!

I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.



I just means I’m an old git.
Peak 7 Series, I know its a cliche but it just was, better looking than the previous one and massively better looking than a Bangle designed successor.

Really was a handsome and lithe looking luxury car.
I’m with you both all of the way there. And also the 5 and 3 series of the same era. Then Bangles Bungles came along and we thought things were bad, but could only get better. How wrong we were!!

21TonyK

11,925 posts

216 months

Monday 21st October
quotequote all
I've had new and used BMWs since I was 21 (so thats 33 years!), everything from coupes, cabs, M cars, X's etc

I'm now looking at a Merc which is a bit of "just try one" and a lot of not liking the design of the new BMs

David87

6,789 posts

219 months

Monday 21st October
quotequote all
The 7 Series really has had some high highs (E38) and low lows (pre-facelift E65 and whatever the hideous new one is called). Can't think of another BMW model that's been so good and also so bad. biggrin

RazerSauber

2,548 posts

67 months

Monday 21st October
quotequote all
HTP99 said:
I was behind a BMW SUV (can't remember the model) a few days ago, awful detailing, weird angles, loads of black plastic, I was just astounded that someone would walk into a showroom see it and go "yep, love it", just goes to show that people will buy the correct badge no matter what it actually looked like.

If these designs were on a French car, they would be universally derided.
These people like them because it has BMW on it, not because it's good looking. They're convinced it looks nice in order to justify their purchase.

Truckosaurus

12,047 posts

291 months

Monday 21st October
quotequote all
Those big plastic grilles look awful on a base model 1-series, let alone on a 7-series that costs as much as my house.

I was behind a new 5-series yesterday evening and noticed the badging has the '5' as a bigger badge than the '20i' or whatever, just so you can easily see what model it is (or to shame people who haven't gone for the i5)

DP14

305 posts

46 months

Monday 21st October
quotequote all
Ah...the old, blinkered 'Everything before what I like is staid and old-fashioned, everything after is cheap, tacky and ugly' viewpoint.