Breathtaking Challenging Design
Discussion
I was reading a readers thread and thought hmmm BMW 7 Series Waftyness - i wonder how much?
But what made me physically recoil (and i know i should of braced myself) was the sheer ugliness of the latest generation.
Is there any other brand that has completed such a sharp design turn and made such a challenging design.
Turns into this
But what made me physically recoil (and i know i should of braced myself) was the sheer ugliness of the latest generation.
Is there any other brand that has completed such a sharp design turn and made such a challenging design.
Turns into this
BMW has had a complete meltdown in terms of design. I'm on my 4th BMW (2018 340i) and I find they drive better than the equivalent competition but more and more, the newer designs are so bad that I'd struggle to stay with the brand. The latest 2, 3, 4, 5 and 7 series are so ugly that I don't care how well they drive. That 7 series is probably the pick of the ugly bunch. I've never really enjoyed driving Audi's, but I'd take an A8 over that all day long.
Austin_Metro said:
The 2020 is bad enough but that 2023?!
I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.
I just means I’m an old git.
Peak 7 Series, I know its a cliche but it just was, better looking than the previous one and massively better looking than a Bangle designed successor.I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.
I just means I’m an old git.
Really was a handsome and lithe looking luxury car.
Ezra said:
To be fair, that 2nd pic from the OP is an I7 EV not a 730 ICE as in the first pic so, not a true like for like comparison. The latest 7 series plug in hybrid is marginally less ugly.
Ah!!! I'm not a powerfully built director and you’re right Google 7 series 2024 and the results are mildly less hurty on the eyes 
My guess is that BMW don't really care what their cars look like, so long as it provides a talking point about the brand. They know people will buy them, so they can afford to create what their PR department will likely deem as "innovative, cutting edge design language from the soul" when the rest of us with actual brains and bulls
t filters can see that they're just plain pig ugly.
I get the feeling that there's a certain arrogance from companies like BMW when they produce things like this, they basically take people for mugs and try to produce the ugliest product, while dressing it up as something special, and expect to make a profit on it.
I'd much rather buy a car from a different brand altogether.
t filters can see that they're just plain pig ugly. I get the feeling that there's a certain arrogance from companies like BMW when they produce things like this, they basically take people for mugs and try to produce the ugliest product, while dressing it up as something special, and expect to make a profit on it.
I'd much rather buy a car from a different brand altogether.
They've managed an ugly 7 series before
But that new one takes the cake. I can't find a single thing about the design that I like. It honestly looks like they went to Rockstar games and had a chat with the Grand Theft Auto car designers, then mashed 3 of them together using a randomiser button.
It looks like the only way to make this look anything other than horrific is to paint it all black
But that new one takes the cake. I can't find a single thing about the design that I like. It honestly looks like they went to Rockstar games and had a chat with the Grand Theft Auto car designers, then mashed 3 of them together using a randomiser button.
It looks like the only way to make this look anything other than horrific is to paint it all black
I was behind a BMW SUV (can't remember the model) a few days ago, awful detailing, weird angles, loads of black plastic, I was just astounded that someone would walk into a showroom see it and go "yep, love it", just goes to show that people will buy the correct badge no matter what it actually looked like.
If these designs were on a French car, they would be universally derided.
If these designs were on a French car, they would be universally derided.
J4CKO said:
Austin_Metro said:
The 2020 is bad enough but that 2023?!
I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.
I just means I’m an old git.
Peak 7 Series, I know its a cliche but it just was, better looking than the previous one and massively better looking than a Bangle designed successor.I saw one of these coming towards me at the weekend - and thought, yep, still would quite like one of those.
I just means I’m an old git.
Really was a handsome and lithe looking luxury car.
HTP99 said:
I was behind a BMW SUV (can't remember the model) a few days ago, awful detailing, weird angles, loads of black plastic, I was just astounded that someone would walk into a showroom see it and go "yep, love it", just goes to show that people will buy the correct badge no matter what it actually looked like.
If these designs were on a French car, they would be universally derided.
These people like them because it has BMW on it, not because it's good looking. They're convinced it looks nice in order to justify their purchase.If these designs were on a French car, they would be universally derided.
Those big plastic grilles look awful on a base model 1-series, let alone on a 7-series that costs as much as my house.
I was behind a new 5-series yesterday evening and noticed the badging has the '5' as a bigger badge than the '20i' or whatever, just so you can easily see what model it is (or to shame people who haven't gone for the i5)
I was behind a new 5-series yesterday evening and noticed the badging has the '5' as a bigger badge than the '20i' or whatever, just so you can easily see what model it is (or to shame people who haven't gone for the i5)
DP14 said:
Ah...the old, blinkered 'Everything before what I like is staid and old-fashioned, everything after is cheap, tacky and ugly' viewpoint.
Is that aimed at me? I just said the design was challenging…. It’s extremely challenging. Someone saying it’s where PR / Marketing are given a free run at a car due to who buys it (businesses) is probably spot on.Gassing Station | General Gassing | Top of Page | What's New | My Stuff