RE: 94-mile Lagonda Taraf for sale

RE: 94-mile Lagonda Taraf for sale

Thursday 11th March 2021

94-mile Lagonda Taraf for sale

Once upon a time the Taraf previewed the future; now it might be Lagonda's last salute



Time moves fast in the automotive world, never more so than now. Legacy carmakers are being outmanoeuvred by upstarts, apparent dead-certs never materialise and the surprises seemingly never stop. Lagonda is the ideal case in point of just how quickly things can change.

In 2016, the £685,000, V12 Taraf - just like this one, in fact - was the new Lagonda, a plutocrat's paradise that aimed to make a Phantom seem low rent; just two years later Lagonda's all electric future was detailed, with wirelessly charging SUVs hogging the Geneva headlines. And now, just three years after that... well, when did you last hear about the Lagonda project? It would have to be assumed that Aston Martin has rather more pressing concerns for the moment than its mega luxury offshoot. Will cars like the Vision Concept ever see the showroom floor? Probably not.

Still, if we have really seen the last of the Lagonda experiment, what a spectacular way to bow out the Taraf was. Oh sure, there were significant bits of it familiar from a Rapide - rather more than is probably acceptable for the best part of £750k - but what a spectacular thing. Longer by 200mm than the Aston four-door, with styling neatly paying homage to Lagonda's past and a fabulously opulent interior, the Taraf really was a saloon without rival. Probably handy, given the money being asked.

Once upon a time the Taraf was to be only for the Middle East, but was then offered further afield; initially 200 were to be made, then a limited production run of 150 was announced. Turns out the Lagonda was even rarer than that; the advert for this left-hand drive car (apparently a couple of UK RHDs were sold) suggests that fewer than 60 of them were eventually delivered. So the story gets more interesting.


As you might expect from a car that once cost as much as four Maybach S600s and has only covered 94 miles since being built, this Lagonda Taraf is impeccable. The advert states the car is "indistinguishable from new", and the condition of everything - upholstery, champagne glasses, stitching - gives no cause to refute that claim. The exact spec, in case you were wondering, is Onyx Black with Winter Wheat and Obsidian Black Caithness hide; the wood is Tamo Ash veneer.

The Taraf was a million-dollar car when new, and it's hard to imagine it being worth any less than that a few years down the line. Indeed, with only about a third of the intended production run completed, and the future of Lagonda cars in some doubt, values may well have strengthened since launch. This one doesn't have a price listed, but it's hardly likely to have plummeted in value like a Mulsanne. You can but dream.

What could the next owner do with it? Drive it would have to be one hope, given how well it was said to reward the person behind the wheel. (The use of carbon in the Lagonda's construction meant it only weighed as much as a Rapide S, despite being much larger.) Add into that the fact it wasn't actually the best limo - "it's short on waft, without the bump-pillowing abilities of its air-sprung rivals" was the 2016 verdict - and it's surely begging for a European tour when conditions allow.

Who are we kidding? Obviously whoever purchases the Lagonda will have other road trip cars. It's a mint-condition collector's piece, one for the gallery alongside the old Aston Martin Lagonda wedge and whatever else has appealed over the years. Given where Lagonda finds itself now, we should probably be grateful that the Taraf happened at all - as a preview of what might have been, it's fascinating. Let's hope Aston's new future looks half as good.










Author
Discussion

McRors

Original Poster:

330 posts

63 months

Thursday 11th March 2021
quotequote all
Golly, that interior! It looks rather like the cow had a bad case of boils. Not on for me even with a zero taken off the price.

BadBull

1,924 posts

79 months

Thursday 11th March 2021
quotequote all
Nothing i Iike about this at all. That dashboard is laughable

sifocus

92 posts

181 months

Thursday 11th March 2021
quotequote all
Can’t believe how much of the Rapide is used. Steering wheel, etc. Looks like a company like Khan has got hold of a Rapide and splashed some trim and a new grill. Lovely car but for that price, you’d expect a whole different car.

Pothole

34,367 posts

289 months

Thursday 11th March 2021
quotequote all
POA. Get in the sea.

Global Nomad

82 posts

88 months

Thursday 11th March 2021
quotequote all
is that an old school Lagonda cheque book for paying the bills? best kept close at hand....

Leins

9,661 posts

155 months

Thursday 11th March 2021
quotequote all
”values may well have strengthened since launch”

I wouldn’t exactly be an expert on this segment, but I find that hard to believe

jhoneyball

1,773 posts

283 months

Thursday 11th March 2021
quotequote all
Leins said:
”values may well have strengthened since launch”

I wouldn’t exactly be an expert on this segment, but I find that hard to believe
One for sale in Dubai (via supercarblondie on youtube)

https://www.tominiclassics.com/featcar/aston-marti...

$590k USD = £422k

anonymous-user

61 months

Thursday 11th March 2021
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I didn't realise any of these had actually been made! Seems like an odd way to spend a lot of money

swisstoni

18,223 posts

286 months

Thursday 11th March 2021
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Wasn’t the whole Taraf run funded by some chap as a vanity project?


TinyMonster

171 posts

45 months

Thursday 11th March 2021
quotequote all
"Hello, is that Aston Martin? Yes? Good. Now, listen up. I need a car, boys. What do I want? Well, I think I'd like something about the size of a Rapide, with all the associated practicality but I have a real desire for it to be significantly less attractive but also suspiciously and laughably expensive. Oh, it'll need to look right at home parked in a dusty compound in the middle east. Yes. Yes. You know, so in 20-years time it'll appear on a Twitter thread, abandoned, covered in sand, and everyone can try to guess what it is. Yes. Yes. I know. Yes. Yes, it's a very specific vision. What can you do for me?"

Taylor James

3,111 posts

68 months

Thursday 11th March 2021
quotequote all
I occasionally get up and spend an insignificant amount of money on something I neither need or really want. I imagine there are billionaire equivalents of me and this is the sort of thing they buy. Like owning 150 racehorses around the world. For no other reason that you can.

sidesauce

2,710 posts

225 months

Thursday 11th March 2021
quotequote all
I utterly love this car.

Auto810graphy

1,525 posts

99 months

Thursday 11th March 2021
quotequote all
Stunning car, would love that as a daily!

anonymous-user

61 months

Thursday 11th March 2021
quotequote all
'orrid.

Numeric

1,457 posts

158 months

Thursday 11th March 2021
quotequote all
I do love this from the outside - I think it looks just so elegant (I've just bought a Skoda Roomster so my views on looks may be a little oblique) - but now someone has mentioned cows with boils as the hide for the interior it's a big no for me. But I do think its lovely.

This is one of those why didn't they cars for me - at 250k as a Rolls/Bentley alternative I'd have thought it had real volume potential in the low volume manufacturer world - I mean this or the conti would for me be a no brainer (I am poor - hence the Roomster remember, so don't take my view as worth much)

Agent57

1,854 posts

161 months

Thursday 11th March 2021
quotequote all
I love the elegant style of these. Styling is perfect for the market aimed at.

TyrannosauRoss Lex

35,710 posts

219 months

Thursday 11th March 2021
quotequote all
Interior is hideous, and for a luxury car at this price point I fail to see why you'd actually choose this over a Rolls Royce Phantom. Only thing I can think of is rarity, but everything else just isn't as good for what this car is supposed to do. Interior is just way too cheap and generic at that price point in my opinion.

chelme

1,353 posts

177 months

Thursday 11th March 2021
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Best looking four door sports saloon, let down terribly by a customer specced interior.

PH_77

1,334 posts

100 months

Thursday 11th March 2021
quotequote all
It looks to me like the front end of a reasonably modern Aston has been grafted on to the rear end of a Cadillac Seville.

BFleming

3,765 posts

150 months

Thursday 11th March 2021
quotequote all
TinyMonster said:
"Hello, is that Aston Martin? Yes? Good. Now, listen up. I need a car, boys. What do I want? Well, I think I'd like something about the size of a Rapide, with all the associated practicality but I have a real desire for it to be significantly less attractive but also suspiciously and laughably expensive. Oh, it'll need to look right at home parked in a dusty compound in the middle east. Yes. Yes. You know, so in 20-years time it'll appear on a Twitter thread, abandoned, covered in sand, and everyone can try to guess what it is. Yes. Yes. I know. Yes. Yes, it's a very specific vision. What can you do for me?"
This.
In the same way as as Aston grille found its way on to a Toyota IQ, this looks (at first glance) like they took a Cadillac and did the same thing. I like the some of the styling, as über-conservative as it is, but the whole thing makes little sense at the new price. Or the secondhand one.