F1 PUNISHMENT

[loskie]

ha ha ha!

Mess about in F1 and you get made to watch Formula E as a punishment.

Verstappen serves punishment for Ocon shove
Max Verstappen has completed his first day of public service for pushing Esteban Ocon at last year's Brazilian GP, observing stewards at the Formula E race in Marrakesh over the weekend



What an inventive punishment, but is it a sleight on Formula E. It is dull and boring so maybe an effective punishment. Who needs floggings?

[37chevy]

Guess you didn’t watch the first 2 races of formula e this season. Dull and boring are definitely not the words I’d use.

[MitchT]

I did't watch them because I didn't know about them. Whoever does their marketing need sacking. Brand awareness is zero.

[RichB]

MitchT said:

I did't watch them because I didn't know about them. Whoever does their marketing need sacking. Brand awareness is zero.

[37chevy]

MitchT said:

I did't watch them because I didn't know about them. Whoever does their marketing need sacking. Brand awareness is zero.

So you didn’t watch them but know theyre dull and boring?

For information, the races are live on the BBC this year.

[MitchT]

37chevy said:

So you didn’t watch them but know theyre dull and boring?

I didn't say they were dull and boring.

37chevy said:

For information, the races are live on the BBC this year.

But the distinct lack of trailers mean you don't know this. C4 bombarded us with trailers for the F1 races last year. You couldn't not know the F1 was on.

[Dolf Stoppard]

I do wish they'd do more to advertise it. Also, I went to watch the first race on catch-up and it wasn't available. Pretty poor when you look at some of the rubbish that is on the iPlayer.

[37chevy]

Dolf Stoppard said:

I do wish they'd do more to advertise it. Also, I went to watch the first race on catch-up and it wasn't available. Pretty poor when you look at some of the rubbish that is on the iPlayer.

They tend not to advertise their red button/ online only content on the BBC between programming. Poor I know but the majority of us are in a digital world so if you were ever on the BBC website it was difficult to miss

[StevieBee]

MitchT said:

I did't watch them because I didn't know about them. Whoever does their marketing need sacking. Brand awareness is zero.

You're clearly not its target audience.

Last season, it attracted 300 million viewers globally. Average of 27million viewers per race - up from 18million from the season prior.

(For point of comparison, IndyCar achieves 412,000 million viewers globally).

340% growth in 13-17 year olds following it too.

And it's only four years since it was launched - it's a formula clearly in the ascendency and I'd suggest whoever does their marketing deserves promotion, not sacking.

More here if you're interested: https://www.forbes.com/sites/setheverett/2018/07/3...

[sandman77]

StevieBee said:

You're clearly not its target audience.

Last season, it attracted 300 million viewers globally. Average of 27million viewers per race - up from 18million from the season prior.

(For point of comparison, IndyCar achieves 412,000 million viewers globally).

340% growth in 13-17 year olds following it too.

And it's only four years since it was launched - it's a formula clearly in the ascendency and I'd suggest whoever does their marketing deserves promotion, not sacking.

More here if you're interested: https://www.forbes.com/sites/setheverett/2018/07/3...

But how many of those people were in the UK? I would suggest the person in charge of marketing it for the BBC needs sacked. I wanted to watch the 2nd race but had no idea when or where it was on.

[Kraken]

I had no issues at all with finding all the coverage times and locations. It's clearly laid out on the FE website.

[StevieBee]

sandman77 said:

StevieBee said:

You're clearly not its target audience.

Last season, it attracted 300 million viewers globally. Average of 27million viewers per race - up from 18million from the season prior.

(For point of comparison, IndyCar achieves 412,000 million viewers globally).

340% growth in 13-17 year olds following it too.

And it's only four years since it was launched - it's a formula clearly in the ascendency and I'd suggest whoever does their marketing deserves promotion, not sacking.

More here if you're interested: https://www.forbes.com/sites/setheverett/2018/07/3...

But how many of those people were in the UK? I would suggest the person in charge of marketing it for the BBC needs sacked. I wanted to watch the 2nd race but had no idea when or where it was on.

The trailing on BBC channels is geared towards a much younger audience than C4 targets for F1. This adheres to the overall intent of FE in attracting interest from the under 25s. For example, there's a good documentary about Alex Lynne that was done via 'Newsbeat'.

UK interest is not yet at levels similar elsewhere partly due to the fact that there is no UK round of the championship.

[Bo_apex]

Appears to be a decent punishment for Verstappen

We were in Marrakech but didn't attend the FE.

What's interesting is the manufacturers push to a younger demographic, many of which don't purchase cars. Uber is seizing control especially in the cities.

[rallycross]

StevieBee said:

Last season, it attracted 300 million viewers globally. Average of 27million viewers per race - up from 18million from the season prior.

More here if you're interested: https://www.forbes.com/sites/setheverett/2018/07/3...

I will help translate this information for you - it was broadcast to a potential vast TV audience (if you take into account all the replay shows as well as the live events) but in spite of this huge potential audience no one was actually watching (they all turned it off after the first few boring laps).

[RichB]

Bo_apex said:

Appears to be a decent punishment for Verstappen. We were in Marrakech but didn't attend the FE. What's interesting is the manufacturers push to a younger demographic, many of which don't purchase cars. Uber is seizing control especially in the cities.

Oooh how exciting, a taxi company linked to motor racing I can just see it, FormulaUber, driverless racing cars where spectators can dial up the winner on their smart phone? FU

[Kraken]

rallycross said:

[

I will help translate this information for you - it was broadcast to a potential vast TV audience (if you take into account all the replay shows as well as the live events) but in spite of this huge potential audience no one was actually watching (they all turned it off after the first few boring laps).

May come as a shock to you but not everyone is the same as you. I can't abide TV talent shows for instance but they are massively popular and attract huge global audiences.

I've been glued to all the FE races this season and they hold my attention far more than F1 has done in recent years but millions still watch F1.

[Gary C]

StevieBee said:

IndyCar achieves 412,000 million viewers globally).

over 400 billion viewers, wow,

they beaming into space

[S0 What]

Dolf Stoppard said:

I do wish they'd do more to advertise it. Also, I went to watch the first race on catch-up and it wasn't available. Pretty poor when you look at some of the rubbish that is on the iPlayer.

All the practices, quali and full races are on youtube, free

[sparta6]

Free event tickets, and free on Youtube.

Nice premium product

[lbc]

StevieBee said:

The trailing on BBC channels is geared towards a much younger audience than C4 targets for F1. This adheres to the overall intent of FE in attracting interest from the under 25s. For example, there's a good documentary about Alex Lynne that was done via 'Newsbeat'.

I never knew there was a FE race either.

Then again, I am also old, and avoid soshall me dyer, and avoid any newsbeat articles which I know is just Radio-1 rubbish.

I am not a fan of the BBC either.