Santander to cut ties with Ferrari
Discussion
After seven years and £250m, Santander have decided to end their sponsorship of Ferrari's F1 team.
Guardian Link
Guardian Link
Cold said:
After seven years and £250m, Santander have decided to end their sponsorship of Ferrari's F1 team.
Guardian Link
I wonder if Ferrari had won the WDC with Vettel they would have stayed?Guardian Link
Advertising has changed a lot and trying to attract other sources to F1 will be very difficult when the fan base continues to drop.
TonyToniTone said:
Roofless Toothless said:
It explains why Ferrari want to get rid of the fins. No embarrassing empty advertising space when Santander pull out!
Ferrari wanted to keep the fin.tux said:
Evolved said:
Maybe they’re sick of the poor performance and also see F1 for what it is nowadays, a waste of time!
Do you not value you’re time then? gt6 said:
i am sure they will find a new title sponsor but at what price. News big money sponsors now seem to mostly involve some form of gambling.However a bit like smoking Gambling is not welcome in some places F! goes.
They already have a title sponsor - Philip Morris / Marlboro, although god knows what PM get out of it anymoreSantander will easily be replaced and even if they weren’t, Ferrari aren’t exactly short on cash....
Muzzer79 said:
They already have a title sponsor - Philip Morris / Marlboro, although god knows what PM get out of it anymore.
In countries where smoking is still socially acceptable (or rather; tolerated), the Marlboro / Ferrari brand is used in point of sale and other advertising quite extensively. Philip Morris are also investing heavily in vaping and alternative nicotine delivery technologies. These exist in a rather muddled market at the moment but at some point, I suspect that the market will become better regulated and distribution channels better defined; moving away from the low-rent vape shops and shopping mall market stall type outlets. When this happens, I suspect that vape brands will start to appear on the side of F1 cars...assuming the EU regulations do not restrict it in the same way cigarette brands are.
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