What happened to number 1?
Discussion
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
longblackcoat said:
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Sadly not.
longblackcoat said:
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
simonrockman said:
Strategically 44 might be a bad move as in Chinese numerology 4 means death. It would be hard to build a global brand with 44.
What he'd want is 8, 88 or 888
I'd imagine a lot of trademarks using 888 are taken up in one way or another already.What he'd want is 8, 88 or 888
Even as a none Hamilton fan I find this fuss about him using his old karting number baffling. It's his choice he can use what number he likes, no one ever seemed to have a pop at Mansell for sticking with red 5....
simonrockman said:
Strategically 44 might be a bad move as in Chinese numerology 4 means death. It would be hard to build a global brand with 44.
What he'd want is 8, 88 or 888
Nah, it all works. If 4 means death, then 44 means that Lewis didn't just triumph over adversity, he's triumphed over death. Twice!What he'd want is 8, 88 or 888
I can see the adverts now:
"And at only £14.99 for a Lewis '44' T-shirts, you too can be death-proof."
DanielSan said:
I'd imagine a lot of trademarks using 888 are taken up in one way or another already.
Even as a none Hamilton fan I find this fuss about him using his old karting number baffling. It's his choice he can use what number he likes, no one ever seemed to have a pop at Mansell for sticking with red 5....
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.Even as a none Hamilton fan I find this fuss about him using his old karting number baffling. It's his choice he can use what number he likes, no one ever seemed to have a pop at Mansell for sticking with red 5....
And I totally get why LH would do it, on both an emotional and personal level.
Edited by longblackcoat on Tuesday 17th March 17:10
longblackcoat said:
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.
And I totally get why LH would do it, on both an emotional and personal level.
They weren't allowed in the past, in the dim and distant past teams had their numbers, when Ferrari had 27 & 28, and the drivers got those or the number 1.And I totally get why LH would do it, on both an emotional and personal level.
Edited by longblackcoat on Tuesday 17th March 17:10
F1 has seen what NASCAR and MotoGP have done with the drivers brands and want a slice of the action.
46 for example is Rossi, I have seen hundreds, if not thousands of cars over the years with a neat little 46 sticker on them. Nothing else, just 46, in the correct colour and font.
Megaflow said:
longblackcoat said:
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.
And I totally get why LH would do it, on both an emotional and personal level.
They weren't allowed in the past, in the dim and distant past teams had their numbers, when Ferrari had 27 & 28, and the drivers got those or the number 1.And I totally get why LH would do it, on both an emotional and personal level.
Edited by longblackcoat on Tuesday 17th March 17:10
F1 has seen what NASCAR and MotoGP have done with the drivers brands and want a slice of the action.
46 for example is Rossi, I have seen hundreds, if not thousands of cars over the years with a neat little 46 sticker on them. Nothing else, just 46, in the correct colour and font.
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.
Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Lewis has a fair way to go to beat Michael in the all time Fi rich list:Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.
So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.
If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Michael Schumacher $780m
Fernando Alonso $220m
Kimi Raikkonen $180m
Eddie Irvine $180m
Lewis Hamilton $110m
Jenson Button $100m
Alan Prost $70m
Davis Coulthard $70m
Sabastian Vettel &45m
Nico Rosberg $30m
Seb and Nico less than expected.
Well it works with me, I don't get who he's trying to be, perhaps he sees himself as some sort of gangster rapper, wish he'd just concentrate of driving and winning championships, I also have it on good authority that LH hardly spends any time at Brackley where as Nico can't keep away and takes everything so seriously
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