Silverstone - £1million short of breaking even

Silverstone - £1million short of breaking even

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woof

Original Poster:

8,456 posts

283 months

Monday 7th July 2014
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So the BRDC were apparently £1million short of breaking even for the weekend's F1 event.
Poor ticket sales are to blame - don't think we can blame the racing this year. It's been pretty good. Merc are dominating but Williams and Red Bull were looking better.

Hamilton was a firm favorite for the win. So why didn't they sale more tickets ?
I guess the numbers are that down - that's only about 5000-6000 tickets but how much does it cost to host a GP !? It must be £20-25 million!







moribund

4,074 posts

220 months

Monday 7th July 2014
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Clash with tennis, Le Tour & the Classic Le Mans won't have helped.

hornetrider

63,161 posts

211 months

Tuesday 8th July 2014
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I saw lots of empty seats over the weekend and I'm not surprised given the pricing. Thanks Bernie.

kev b

2,724 posts

172 months

Tuesday 8th July 2014
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Tickets, parking, fuel and refreshments all add up to make it a very costly day out.

Add in the variable weather and a 10% drop in attendance is not surprising in the present economy. They've got their sums wrong.

Esseesse

8,969 posts

214 months

Tuesday 8th July 2014
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Last time I checked tickets cost many many hundreds of pounds per person.

I enjoy the F1 but there's no way I'll even consider going at that price (and I don't know anyone else that would either).

Inertiatic

1,040 posts

196 months

Tuesday 8th July 2014
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This ^^^

I'd love to go and would my OH, but it's just stupidly expensive. Not justifiable.

DanielSan

19,094 posts

173 months

Tuesday 8th July 2014
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I'd say the fact it's so damn expensive is why ticket sales weren't as high as they coukd be. BTCC is a fraction of the price and you get more for your money. And arguably more entertainment.

Eric Mc

122,688 posts

271 months

Tuesday 8th July 2014
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Most circuits struggle to make any money on an F1 GP weekend. That is entirely due to the excessive fees they have to pay for the priviledge of hosting the GPs.

At least Silverstone has multiple other users throughout the year from which they can garner alternative income to recover or cancel the losses from hosting the GP.

Many other GP circuits have no other serious activity throughout the year apart from the GP.

Scuffers

20,887 posts

280 months

Tuesday 8th July 2014
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Eric Mc said:
At least Silverstone has multiple other users throughout the year from which they can garner alternative income to recover or cancel the losses from hosting the GP.
and there's the rub!

in the past, Silverstone made money from the GP that they then used to subsidise some club racing (amongst other things).

these days, club racing is being asked to subsidise F1.

Look at the Britcar 24 that's no more, the economics of it just fell apart with astronomical circuit hire costs (amongst other things).

(all not helped by that monstrosity they call a new pit complex, not only did it cost a fortune, it's a disaster from several perspectives, not least of which is the lack of visibility for the TV and crowd.)

£1M loss means they need to make up £20K a week, so, how much more do you think your club race meeting entry fee's are going to be going up?

kambites

68,184 posts

227 months

Tuesday 8th July 2014
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moribund said:
Clash with tennis, Le Tour & the Classic Le Mans won't have helped.
I rather suspect this. Whoever decided to put the British Grand Prix on at the same time as the Wimbledon Men's singles final is an idiot. It's not as if Wimbledon was a surprise, it's been that weekend for decades.

Outside of football, you could argue that the GP and Wimbledon are the two biggest events on the British sporting calendar.

eliot

11,695 posts

260 months

Tuesday 8th July 2014
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I was suprised to see empty grandstands on sat qualli

KarlMac

4,480 posts

147 months

Tuesday 8th July 2014
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I worked out its probably cheaper and easier to go to Spa.

clonmult

10,529 posts

215 months

Tuesday 8th July 2014
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kambites said:
moribund said:
Clash with tennis, Le Tour & the Classic Le Mans won't have helped.
I rather suspect this. Whoever decided to put the British Grand Prix on at the same time as the Wimbledon Men's singles final is an idiot. It's not as if Wimbledon was a surprise, it's been that weekend for decades.

Outside of football, you could argue that the GP and Wimbledon are the two biggest events on the British sporting calendar.
Who controls the scheduling of F1? Bernie?

toppstuff

13,698 posts

253 months

Tuesday 8th July 2014
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It was nothing to do with the racing.

It was all about the cost. Much to expensive.

Eric Mc

122,688 posts

271 months

Tuesday 8th July 2014
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Motor sport in the UK in general is actually nothing like as popular as it was 20, 30 40, 50 years ago. Like a lot of leisure activities, younger people are finding alternative things to do with their time quite different to what previous generations had traditionally done.

It's not just motor sport. Many, many activities are seeing declines in involvement.

In 50 years time, I wonder what types of motor sport will still exist?

Regarding F1, the trend has been to ramp up the cost of participating to make the whole thing attractive to investors and lenders. In doing so, all other parties involved i.e. those who are involved because they LOVE it rather than want to make money out of it - are gradually being squeezed out of the equation.

The only thing that has allowed it to survive up to now has been the willingness to take the events to new territories (often with little or no motor sport tradition) because of government willingness in those countries to bankroll what they perceive to be a prestige project.

This approach is ultimately self-defeating and in the end, F1 will snuff itself out - unless it rediscovers its roots and re-engages with its core followers .

Dan_1981

17,501 posts

205 months

Tuesday 8th July 2014
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The only reason I don't go to Silverstone every year is the cost.

Been in the past when we've managed to secure last minute reduced tickets from Ebay or here or similar but refuse to pay the prices charged at face value.

General admission is poor and the grandstands are just very very expensive.

Done Spa for less and planning on doing Monza for less this year too.


simonpeter

188 posts

165 months

Tuesday 8th July 2014
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Bernie went east when F1 lost it`s tobacco money. Now punters pay through the nose, frankly as we do for almost every entertainment in this country. When CVC bought into F1 it was only going to get worse, check out their record in retail for instance, ruthless to the core.

Stu R

21,410 posts

221 months

Tuesday 8th July 2014
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It's silly expensive, a ball ache to get to for a lot of people, and there were tons of other sports getting airtime.

Plus, I suspect many, me included, would rather watch it on the TV and not have the hassle. SS just isn't a track I care enough about to visit these days, be it driving or riding on track days or spectating. Similarly, I enjoy watching F1, but I'll be damed if I'm dropping a grand for the privilege of doing so.

toppstuff

13,698 posts

253 months

Tuesday 8th July 2014
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Out of interest, how much was a GA ticket at Silverstone this year? And how much extra for a grandstand?

hornetrider

63,161 posts

211 months

Tuesday 8th July 2014
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Gaz. said:
I do wonder if the shortfall isn't just ticket sales but people saying bks to paying XYZ for a burger & a coke too.
How does that work then? I would have thought individual providers/contractors pay a flat fee to the circuit and any profit is theirs to keep. Happy to be educated though.