Will new Cayman affect Evora sales?

Will new Cayman affect Evora sales?

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Discussion

Bezza1969

Original Poster:

777 posts

154 months

Tuesday 21st May 2013
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I'm a huge EVORA fan and I would love to put one on my drive one day, but I also rate the Cayman as one of my favourite cars, so with the new Cayman now on sale and perhaps closing the gap on vehicle dynamics (most road tests put the EVORA ahead of the old Cayman on ride and handling, but I'd imagine they're pretty close now), and plus costing a fair bit less, do you Evora fans think it will affect sales of this lovely car? Or, as I hope, is it likely that most prospective Evora buyers won't be put off because they want that "something a little bit different" that the Lotus offers over the more common Porsche? I wonder how Lotus will respond to keep the Evora competitive, because the S model in particular is quite a bit more expensive than a Cayman S.

XTR2Turbo

1,535 posts

237 months

Tuesday 21st May 2013
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I think the sports racer is the response to general slow sales of Evora.

I'm not so sure that the Cayman is as much of a competitor as the magazines suggest. In my view most buyers of Porsche would never consider the Lotus and vice versa. There is a fairly small swing vote in the middle IMHO.


DallaraV8

68 posts

152 months

Tuesday 21st May 2013
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I think it will only affect 'floating voters' - as you say some people will already have decided that the different qualities/ rareness of the Evora make it a better buy than the Cayman. If a potential purchaser does thorough research, drives them both and looks at the costs I think they will continue to choose the 'safety' of the Cayman. I've driven an Evora, Cayman R (previous version) and 997 (S) and on our roads the Evora was the best drive but I decided it would loose me too much money, the Cayman had lots of grip and a nice engine but joke like ride quality (on most back roads)so I bought the 997 as a compromise between the two - got rid of that after 4 months due to low use. As previous posters have said some Cayman purchasers would be persuaded if they drove an Evora and Evoras were price competitive but most would follow the journalists' rave reviews and buy the Cayman.

Captain Muppet

8,540 posts

271 months

Wednesday 22nd May 2013
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How big are the rear seats in the new Cayman?

CTE

1,494 posts

246 months

Wednesday 22nd May 2013
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I read the latest Evo mag report on the Evora SR last night and generally they loved it....but kept on harking on about the price. They aid the SR costs around £60+k and the new Cayman started at around £47k...but they never mentioned once that you`ll never buy a Cayman for £47k....I guess most leave the showrooms at £60+k at least. It`s just the journo`s trying to create another story that is not there, and unfortunately a lot of people are suckered in by it.

I would like to try the new Cayman....I am sure it is very accomplished and in many ways the better car all round, but I do not drive the Evora for this reason....I drive it because it`s bloody brilliant at what it does...and the Evo report did concur that the dynamics are as good as it gets. No test report has mentioned anything about the Caymans electric steering for instance, which has allegedly dampened the 911 experience?

Saying that the Cayman is a better all round car though makes me wonder how...I guess it is easier to get in and out of and might have some more luggage space, and in some areas is better put together...and maybe some of the interior electric gadgets are better, but so what....

Test drove the new Jag at the weekend out of interest. Very nice in side and sure the electric gadgets were good, but I was very disappointed by it...it was reasonable fun when all the dynamic modes were on, but no more fun than my old TVR S...which is worth about £4k!! The Evora is significantly better.

Thorburn

2,406 posts

199 months

Wednesday 22nd May 2013
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CTE said:
They aid the SR costs around £60+k and the new Cayman started at around £47k...but they never mentioned once that you`ll never buy a Cayman for £47k....I guess most leave the showrooms at £60+k at least.
I had a ride out in a 981 Boxster S and the guy had spent £68k on it, and that was without the PCCB brakes!

XTR2Turbo

1,535 posts

237 months

Wednesday 22nd May 2013
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And that is the problem

People look at the headline Evora price and are put off.

Look at the Porsche price and go to the show room and get sucked in and start looking at options and then end up with a £60k car that looks OK value still compared to the £95k 911 parked next to it.

If you look at almost all manufacturers they have a base model with no options at a headline grabbing price. Almost no-one buys it but it gets people into the showroom.

Lotus made a mistake with the Evora

Edited by XTR2Turbo on Wednesday 22 May 13:07

justin220

5,418 posts

210 months

Wednesday 22nd May 2013
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Personally, I prefer the way Lotus price their cars.

I'd be outraged if I went into a showroom to look at a £47K car, and needed to spend £60k+ in order to have any chance of selling it on in 3 years.

However, I must admit I'm quite tempted by the Cayman.

C43

666 posts

204 months

Thursday 23rd May 2013
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I would have thought on looks alone the Lotus would win. The Gayman looks exactly what it is, a cheaper 911. The Evora looks stunning, even when parked next to Mclaren and Ferrari...

C43

screem

763 posts

207 months

Thursday 23rd May 2013
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C43 said:
I would have thought on looks alone the Lotus would win. The Gayman looks exactly what it is, a cheaper 911. The Evora looks stunning, even when parked next to Mclaren and Ferrari...

C43
+1

There will always be more people that will buy the Carmen over the evora but hand on heart if the Carmen was £10,000 less I still wouldn't want it. They just don't do it for me.

In answer to the question on this thread, I'd have to say that overall I don't think the new Caymen will take sales from lotus.

To me they are very different cars. One is a Porsche that was built to fill a gap between the boxster and the 911, brilliantly engineered and will mostly be bought by people who like the porsche brand and believe what they have heard which is that lotus stands for you know what!

The other will be bought by someone who wants a brand that arguably builds the best handling cars in the world, that is uber exclusive, looks like a proper supercar and is prepared to live with sub porsche engineering levels on finish and fit as a compromise for the previous points.

No brainer to me.

Just got to find one between £40 and £50k now!

(;

Frimley111R

15,842 posts

240 months

Thursday 23rd May 2013
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screem said:
In answer to the question on this thread, I'd have to say that overall I don't think the new Caymen will take sales from lotus.(;
I agree, its only a new version of an existing model. TBH I'd expect to see the Evora perform more strongly against it as it now looks far more the competitor that it always should have been. Forgetting all the journo crap about quality, I don't see anyone walking up to a new Evora and thinking it looks anything other than a high quality, well built vehicle.

jakesmith

9,462 posts

177 months

Thursday 23rd May 2013
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The new Cayman is a very different car to the previous one. I totally get why people pick lotuses over Porsche, ultimately they are purer cars. But the Porsche is amazing at what it sets out to be, a luxury sports car. I do think the press loves to love Porsche. Much press rates the cayman over the new 911. Different cars for different consumers to a point but you'd have to be quite commuted to driving thrills, Lotus or wanting to be different to pick the Evora in my opinion.

CTE

1,494 posts

246 months

Friday 24th May 2013
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Yes another confusion created by Journo`s...one report will say the Cayman/Boxster is better than a 911, but then they will turn around and say that if you had an extra £30-50k they`d buy a 911?

I am a Lotus fan through and through, but I do like the look of the new 911 Turbo (£130k!!)....I think it is the fear factor of all that power and a chassis that whilst highly developed, is still going to be a handful if you get it wrong.

Now a 500hp Evora...that would be something?...and I am sure it could be done without going mad.

matsoc

853 posts

138 months

Friday 24th May 2013
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Not for me, but living in Italy the Evora here looks like a very rarer choice compared to a Cayman. I owned 2 911s (2nd hand) and I am now looking for an Evora. I wouldn't consider a brand new Cayman for a number of reasons: first of all the price with options is too high buying new for a car that still doesn't feel GT like. I mean, if I have to do a fool purchase I'd be looking to the new 991, I think still a better drive in my brief test-drive experience (I haven't driven the new Cayman but new Boxter S only) and more upmarket inside and out.

The Evora feels special to me and if I find the right one on relative small and pricey Italian market I think I would keep it for long.

DJWuk

1,671 posts

187 months

Friday 24th May 2013
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Have owned 2 911's in the past incl a GT3 and from a 400 mile test drive in a previous shape Cayman S, I put it above the 911's in terms of the feel from the handling. The new one I can imagine has taken it on another step.

Have only had a 30 min test drive in an Evora, but was very impressed with the car. Can only imagine the S version takes it up a notch.

Both are very capable cars on the road, so I think it comes down to Brand loyalty and which car appeals to the individual.

SonicHedgeHog

2,558 posts

188 months

Saturday 25th May 2013
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I know no one here would consider image when buying a car, but I doubt any Evora owner has bought it as a fashion accessory. Particularly recently however I have seen a number of very expensive looking women driving very expensive Boxsters. The Cayman, to me, is just a Boxster with a roof and the combination of all that puts me right off. I love the look of the new Boxster/Cayman, but in no way do I want to be associated with some of the superficial owners. Same goes for the Land Rover Evoke which looks great, drives great and comes in any colour that matches your handbag.

jakesmith

9,462 posts

177 months

Monday 27th May 2013
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SonicHedgeHog said:
I know no one here would consider image when buying a car, but I doubt any Evora owner has bought it as a fashion accessory. Particularly recently however I have seen a number of very expensive looking women driving very expensive Boxsters. The Cayman, to me, is just a Boxster with a roof and the combination of all that puts me right off. I love the look of the new Boxster/Cayman, but in no way do I want to be associated with some of the superficial owners. Same goes for the Land Rover Evoke which looks great, drives great and comes in any colour that matches your handbag.
I'm confused by "I know no one here would consider image when buying a car" followed by "in no way do I want to be associated with some of the superficial owners"
Also by "The Cayman, to me, is just a Boxster with a roof" when both of them are blatantly the best cars in their class, time and again, as proved by motor press group tests

SonicHedgeHog

2,558 posts

188 months

Monday 27th May 2013
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I had my tongue in my cheek. Perhaps I should have added smilies. I am we'll aware that every motoring mag rates the Boxster S and Cayman and the best car in their class by some way. However, I've now lost count of the number of new white Boxsters I've seen being driven around Surrey, by women whose sole purpose in life is to look good. I don't care how good a car it is I don't want that association. I know it isn't just me because other excellent cars such as the Evoke, Range Rover Sport and, for different reasons, the MX5 suffer from image problems.

Lotus does not suffer from this problem and offers a driving experience equal to the Cayman and would therefore be my choice.

Frimley111R

15,842 posts

240 months

Tuesday 28th May 2013
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Porsches are bought as 'trophy cars' mostly IMO.

limpsfield

6,074 posts

259 months

Tuesday 28th May 2013
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Frimley111R said:
Porsches are bought as 'trophy cars' mostly IMO.
I think this is a very fair comment -and it wouldn't stop me from having a Cayman and a 911 in the future. Porsche have done a fantastic job in positioning themselves as near the top step of the car ladder, rather than something a little off the wall which I think is how Lotus is perceived.

I bet there are only a few people who want a Cayman that have even have heard of the Evora.