Booking Flights - what a pain

[Zippee]

We want to book flights to Paphos in August, going out on the 27th, returning 1st Sep. However, for cost & timing reasons its beter for us to book one airline going out and another for rerurn.
Why on earth can I not get the return flight to show in sterling?

For example if I book a return via BA its 190 each out and 233 for the return leg. If I book just the return leg it comes up at 330 Euros which equals around £280 at the current exchange rate. Why can you not book a flight in your own currency or at the very least for the same price?

[V8mate]

One-way tickets always cost more proportionately - whether on boats, trains or planes.

[sinizter]

All airlines have slightly different pricing depending on what country and what channel the booking comes through.

And then there is the "fluid pricing" based on demand and interest.

[Zippee]

V8mate said:

One-way tickets always cost more proportionately - whether on boats, trains or planes.

I understand what you mean but a 1 way outbound ticket with both Easyjet & BA costs the same as it would as an outbound bought alongside a return ticket.
However, the return leg booked by itself has to be paid for in Euros despite being available far cheaper in sterling when booked as a return.

[twister]

Do you specifically need to book directly with BA? If not, Expedia seems happy to offer one-way sterling fares from Paphos, with the BA fare currently showing as £221 plus taxes...