Tips on Cheap London Eye Tickets

[chrisdk]

Trying to avoid a £140 cheque for a ride on the London Eye (family of 4) during half term next week.

Looks like the National Rail and Cadbury’s Days Out offers are locked out from half term bookings (which is pretty understandable).

Any tips (and I know it’s a tourist trap but it’ll be bragging rights for two provincial primary schoolers…).

Thanks