Jaguar rebrand
Discussion
Apologies if this is already being discussed somewhere, couldn't find anything.
Car brand Jaguar announce rebrand with the usual pretentious video that sets the internet off. The usual response, similar to the recent Boots campaign. With everyone wondering what on earth they were thinking. An absolute disaster all round. Except, I can't help thinking it's a wind-up. I mean, I wouldn't be surprised if it is real, every company on earth seems happy to jump on the wokey-dokey bandwagon regardless of how much it trashes their brand.
But just maybe it is actually a deliberate send-up to get everyone moaning about it and thus give the brand a big bump of exposure before saying 'it was all a joke'.
Flash of marketing genius or genuinely ballsed it up so badly it's left me suspecting parody?
Car brand Jaguar announce rebrand with the usual pretentious video that sets the internet off. The usual response, similar to the recent Boots campaign. With everyone wondering what on earth they were thinking. An absolute disaster all round. Except, I can't help thinking it's a wind-up. I mean, I wouldn't be surprised if it is real, every company on earth seems happy to jump on the wokey-dokey bandwagon regardless of how much it trashes their brand.
But just maybe it is actually a deliberate send-up to get everyone moaning about it and thus give the brand a big bump of exposure before saying 'it was all a joke'.
Flash of marketing genius or genuinely ballsed it up so badly it's left me suspecting parody?
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