Toyota ad banned - ASA overreach?
Discussion
https://www.bloomberg.com/news/articles/2023-11-22...
This seems to me to be complete madness. Should a Land Rover be seen to be driven only on a suburban street?.......
This seems to me to be complete madness. Should a Land Rover be seen to be driven only on a suburban street?.......
ha ha, the objection was about showing the vehicles being driven through the wilderness and "speeding" along urban streets. The complaint for the first detail was upheld as it was likely that those vehicles would never be used to be driven through wilderness. Didn't say that they wouldn't not be used to tear around city streets...
Ergo, I think if the ad was solely showing these vehicles tearing around urban environments it wouldn't be, false advertising as such as that's what they're actually used for......
Ergo, I think if the ad was solely showing these vehicles tearing around urban environments it wouldn't be, false advertising as such as that's what they're actually used for......
https://www.bloomberg.com/news/articles/2023-11-22...
I see that the ASA have now banned a Hilux advert for portraying what is effectively non essential off road driving.
The ASA ruling is pretty longwinded but ads apparently need to be “prepared with a sense of responsibility to consumers and to society. The impression given by the driving scenes and messaging in both ads was one of driving regardless of its purpose, across off-road environments and natural ecosystems which had no regard for the environmental impact of such driving"
It seems the complainers are a lobbying organisations who are against the very existence of the Hilux and other SUVs (!) in the first place. Given what is shown is a perfectly legal and commonplace activity across quite a large part of the world, this surely sets quite a bizarre precedent? If we ban the portrayal of anything anyone does for leisure that is detrimental to the environment there's not going to be much left!
The "illegal" advert in question.
https://youtu.be/o9UGhOWLimo
I see that the ASA have now banned a Hilux advert for portraying what is effectively non essential off road driving.
The ASA ruling is pretty longwinded but ads apparently need to be “prepared with a sense of responsibility to consumers and to society. The impression given by the driving scenes and messaging in both ads was one of driving regardless of its purpose, across off-road environments and natural ecosystems which had no regard for the environmental impact of such driving"
It seems the complainers are a lobbying organisations who are against the very existence of the Hilux and other SUVs (!) in the first place. Given what is shown is a perfectly legal and commonplace activity across quite a large part of the world, this surely sets quite a bizarre precedent? If we ban the portrayal of anything anyone does for leisure that is detrimental to the environment there's not going to be much left!
The "illegal" advert in question.
https://youtu.be/o9UGhOWLimo
Snow and Rocks said:
https://www.bloomberg.com/news/articles/2023-11-22...
I see that the ASA have now banned a Hilux advert for portraying what is effectively non essential off road driving.
The ASA ruling is pretty longwinded but ads apparently need to be “prepared with a sense of responsibility to consumers and to society. The impression given by the driving scenes and messaging in both ads was one of driving regardless of its purpose, across off-road environments and natural ecosystems which had no regard for the environmental impact of such driving"
It seems the complainers are a lobbying organisations who are against the very existence of the Hilux and other SUVs (!) in the first place. Given what is shown is a perfectly legal and commonplace activity across quite a large part of the world, this surely sets quite a bizarre precedent? If we ban the portrayal of anything anyone does for leisure that is detrimental to the environment there's not going to be much left!
The "illegal" advert in question.
https://youtu.be/o9UGhOWLimo
The advert looks like the road to Aberdovey in Birmingham holiday week.I see that the ASA have now banned a Hilux advert for portraying what is effectively non essential off road driving.
The ASA ruling is pretty longwinded but ads apparently need to be “prepared with a sense of responsibility to consumers and to society. The impression given by the driving scenes and messaging in both ads was one of driving regardless of its purpose, across off-road environments and natural ecosystems which had no regard for the environmental impact of such driving"
It seems the complainers are a lobbying organisations who are against the very existence of the Hilux and other SUVs (!) in the first place. Given what is shown is a perfectly legal and commonplace activity across quite a large part of the world, this surely sets quite a bizarre precedent? If we ban the portrayal of anything anyone does for leisure that is detrimental to the environment there's not going to be much left!
The "illegal" advert in question.
https://youtu.be/o9UGhOWLimo
Absolute madness. It feels as if the moral compass of UK lawmakers is being subverted by the Just Stop Oil brigade and this isn't even anywhere near being a law. Quite what empowers the ASA to make such a ruling is a mystery to me.
What's ironic is that I neither watch television nor use buses, so I've only seen this advert due the the action of the ASA to ban it. Hmmm, I think I may just go out and buy a Hilux, because I am that easily influenced.
What's ironic is that I neither watch television nor use buses, so I've only seen this advert due the the action of the ASA to ban it. Hmmm, I think I may just go out and buy a Hilux, because I am that easily influenced.
Edited by LunarOne on Wednesday 22 November 17:10
LunarOne said:
Quite what empowers the ASA to make such a ruling is a mystery to me.
They have no powers, it's a self-regulation body. They can only tell Toyota to not show it again. If a company refuses or does not respond they usually say they they will inform their members about it, who presumably agree to not show adverts ruled against, but it's not in any way illegal for the advert to be shown, or for anybody to show it.Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Edited by Gareth79 on Wednesday 22 November 18:06
neilr said:
It's a shame the ASA don't spend more time applying their own rules to adverts for booze, which let's be honest most of which just purvey the message 'hey kids, strong alcohols cool' instead of getting all nanny state over a very tame 4x4 ad.
Only if the kids think that drinking with their parents is cool.neilr said:
It's a shame the ASA don't spend more time applying their own rules to adverts for booze, which let's be honest most of which just purvey the message 'hey kids, strong alcohols cool' instead of getting all nanny state over a very tame 4x4 ad.
Not sure that's entirely correct. I am on the ICO's email marketing list and one of the themes a few months ago was adverts aimed improperly at children. The ASA will follow its lead in such matters.
Gareth79 said:
Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Lol, that chain is hilarious. Shame I missed that deal. I would have loved a Delorean on a 3+35 for £150 a month with 10k miles. What a bargain! https://www.lingscars.com/images/pdf/asa2.pdf
Edited by Gareth79 on Wednesday 22 November 18:06
Would have modded it with a flux capacitor and hooked it up to the 1000 megawatt German lorry chargers being talked about in the “no one wants an ev” thread. 
Edited by wyson on Wednesday 22 November 21:51
Gareth79 said:
They have no powers, it's a self-regulation body. They can only tell Toyota to not show it again. If a company refuses or does not respond they usually say they they will inform their members about it, who presumably agree to not show adverts ruled against, but it's not in any way illegal for the advert to be shown, or for anybody to show it.
Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Hilarious. I trust you're not the Gareth mentioned in the email on page 31?Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Edited by Gareth79 on Wednesday 22 November 18:06
FWiW, I've owned many Land Rover products over the years and participated in numerous organised off road events along with seeking out local green lanes with a couple of mates in the past. I enjoy owning my 4x4s.
I agree with the ASA ruling. The Toyota advert goes against the "Tread Lightly" mantra instilled in UK off roading. Encouraging or even suggesting that it's ok for such large numbers of vehicles to rip up the dirt all together in one go isn't exactly responsible especially with how UK off roading is constantly under scrutiny with many interested parties wanting to restrict access to 4x4s.
Yes, I get that the imagery is supposed to be reminiscent of a wildebeest (or similar) herd all running together but highlighting more than handful of cars going out in convoy and at fast speeds is never going to be good for the countryside.
Travel as slow as possible but as fast as necessary. Take only photographs, leave only footprints.
I agree with the ASA ruling. The Toyota advert goes against the "Tread Lightly" mantra instilled in UK off roading. Encouraging or even suggesting that it's ok for such large numbers of vehicles to rip up the dirt all together in one go isn't exactly responsible especially with how UK off roading is constantly under scrutiny with many interested parties wanting to restrict access to 4x4s.
Yes, I get that the imagery is supposed to be reminiscent of a wildebeest (or similar) herd all running together but highlighting more than handful of cars going out in convoy and at fast speeds is never going to be good for the countryside.
Travel as slow as possible but as fast as necessary. Take only photographs, leave only footprints.
Each to their own but I disagree entirely, adverts aren't real and I no more expect to be able to tear around the UK en masse in my Hilux than I expect an army of women to chase me around when I spray on some Linx Africa or open a can of Diet Coke.
You can tell by my dated references that I don't watch much TV these days but what's next, Bond banned for breaking the speed limit?
Dumbing everything down to the point that you can portray messaging that is approved by the authorities really does set a worrying precedent especially when the motives of those complaining are blatantly malicious.
You can tell by my dated references that I don't watch much TV these days but what's next, Bond banned for breaking the speed limit?
Dumbing everything down to the point that you can portray messaging that is approved by the authorities really does set a worrying precedent especially when the motives of those complaining are blatantly malicious.
The ASA have always been run by bloody nuts.
Nothing stopping you wanting to apply to be on their council though. Sounds easy enough. https://www.asa.org.uk/about-asa-and-cap/people/as...
It is incredibly amusing to think that someone believes that "Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups."
Nothing stopping you wanting to apply to be on their council though. Sounds easy enough. https://www.asa.org.uk/about-asa-and-cap/people/as...
It is incredibly amusing to think that someone believes that "Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups."
Gareth79 said:
They have no powers, it's a self-regulation body. They can only tell Toyota to not show it again. If a company refuses or does not respond they usually say they they will inform their members about it, who presumably agree to not show adverts ruled against, but it's not in any way illegal for the advert to be shown, or for anybody to show it.
Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Thanks for posting that. A very entertaining read Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Edited by Gareth79 on Wednesday 22 November 18:06
TGCOTF-dewey said:
Gareth79 said:
They have no powers, it's a self-regulation body. They can only tell Toyota to not show it again. If a company refuses or does not respond they usually say they they will inform their members about it, who presumably agree to not show adverts ruled against, but it's not in any way illegal for the advert to be shown, or for anybody to show it.
Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Thanks for posting that. A very entertaining read Ling from Lings Cars published the full email chain regarding a complaint about a joke car on her website, and pointed out to them that she had no obligation to do anything they said:
https://www.lingscars.com/images/pdf/asa2.pdf
Edited by Gareth79 on Wednesday 22 November 18:06
https://youtu.be/ZUNJd06iyWU
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