Pub Dynamic Pricing

Author
Discussion

snuffy

Original Poster:

10,496 posts

291 months

Tuesday 12th September 2023
quotequote all
20p a pint more during peak hours:

https://www.bbc.co.uk/news/business-66785823


deckster

9,631 posts

262 months

Tuesday 12th September 2023
quotequote all
Interesting that they've decided to pitch it that way.

If they'd raised prices by 20p across the board and then said "Happy hour, 20p off before 6pm every day" nobody would have batted an eyelid.

paulwirral

3,407 posts

142 months

Tuesday 12th September 2023
quotequote all
Miserable hour ?

snuffy

Original Poster:

10,496 posts

291 months

Tuesday 12th September 2023
quotequote all
deckster said:
Interesting that they've decided to pitch it that way.

If they'd raised prices by 20p across the board and then said "Happy hour, 20p off before 6pm every day" nobody would have batted an eyelid.
Exactly.

Just like 2 of 1 deals or whatever % off in restaurants on days that they are not busy.

Also, they say it's to cover increased costs when they are busy. But there's a lot of fixed costs to opening a pub that still have to be paid if there's 1 customer or 100. And the price of a drink must include those fixed cost, so you could argue prices could come down when it's busy, not go up.

So, yes, they have done it the other way round.

vikingaero

11,245 posts

176 months

Tuesday 12th September 2023
quotequote all
Are Yates a worse version of Wetherspoons?

RC1807

12,990 posts

175 months

Tuesday 12th September 2023
quotequote all
There was a short lived place in Luxembourg's Grund called "Traders" or some such. (It's now Oscar's for those here who may know.)
The prices were driven by demand, so the more beers were ordered, the price increased, other drinks less in demand, their prices dropped.

It was all on digital pricing screens behind the bar, like a ticker.
You ended up mixing your drinks as, being Luxembourg, beers far outweighed other purchases, and you didn't want to get ripped off.....if you ordered a large round of beers, you'd pay more when they were delivered than the price when you ordered. It sucked.

As I said, it didn't last long.

Beati Dogu

9,195 posts

146 months

Tuesday 12th September 2023
quotequote all
vikingaero said:
Are Yates a worse version of Wetherspoons?
Yates are like the deafeningly loud music version of Weatherspoons from what I remember.

Don Veloci

2,006 posts

288 months

Tuesday 12th September 2023
quotequote all
Sort of happens in The Temple Bar, no?

Price increase on the hour per hour between a set low and a set high profiteering from peak times.

ScotHill

3,533 posts

116 months

Tuesday 12th September 2023
quotequote all
RC1807 said:
There was a short lived place in Luxembourg's Grund called "Traders" or some such. (It's now Oscar's for those here who may know.)
The prices were driven by demand, so the more beers were ordered, the price increased, other drinks less in demand, their prices dropped.

It was all on digital pricing screens behind the bar, like a ticker.
You ended up mixing your drinks as, being Luxembourg, beers far outweighed other purchases, and you didn't want to get ripped off.....if you ordered a large round of beers, you'd pay more when they were delivered than the price when you ordered. It sucked.

As I said, it didn't last long.
Many a 90s student would have been familiar with the concept of the Stock Market night at the student union. Drink prices based on demand, possibly used by the union to get rid of all the cherry brandy, Archers and bogcider that they otherwise couldn't get rid of.

Every so often a bell would ring and 'Stock Market Crash!' would appear on the screens and hundreds of students would leg it to the bar for 20p shots.

Think it went the way of quadruple shots in a pint glass topped up with lemonade, and was eventually banned.

blue_haddock

3,877 posts

74 months

Tuesday 12th September 2023
quotequote all
RC1807 said:
There was a short lived place in Luxembourg's Grund called "Traders" or some such. (It's now Oscar's for those here who may know.)
The prices were driven by demand, so the more beers were ordered, the price increased, other drinks less in demand, their prices dropped.

It was all on digital pricing screens behind the bar, like a ticker.
You ended up mixing your drinks as, being Luxembourg, beers far outweighed other purchases, and you didn't want to get ripped off.....if you ordered a large round of beers, you'd pay more when they were delivered than the price when you ordered. It sucked.

As I said, it didn't last long.
We had a thing similar to this at the Student union when i was at uni many years ago - it was called stockmarket and the more popular drinks increased and the least popular ones dropped.

So Random things like pernod was 20p a shot whilst vodka was £1 a shot, lead to some fun times!

Seems there is now a company that runs events like this for bars.

https://drinkexchange.co.uk/

MBVitoria

2,505 posts

230 months

Tuesday 12th September 2023
quotequote all
ScotHill said:
RC1807 said:
There was a short lived place in Luxembourg's Grund called "Traders" or some such. (It's now Oscar's for those here who may know.)
The prices were driven by demand, so the more beers were ordered, the price increased, other drinks less in demand, their prices dropped.

It was all on digital pricing screens behind the bar, like a ticker.
You ended up mixing your drinks as, being Luxembourg, beers far outweighed other purchases, and you didn't want to get ripped off.....if you ordered a large round of beers, you'd pay more when they were delivered than the price when you ordered. It sucked.

As I said, it didn't last long.
Many a 90s student would have been familiar with the concept of the Stock Market night at the student union. Drink prices based on demand, possibly used by the union to get rid of all the cherry brandy, Archers and bogcider that they otherwise couldn't get rid of.

Every so often a bell would ring and 'Stock Market Crash!' would appear on the screens and hundreds of students would leg it to the bar for 20p shots.

Think it went the way of quadruple shots in a pint glass topped up with lemonade, and was eventually banned.
Hahaha thanks for a blast from the past, stock market drinks were epic but messy as you'd inevitably end up drinking all sorts of crap just because it was cheap. Lol happy days.

PlywoodPascal

5,405 posts

28 months

Tuesday 12th September 2023
quotequote all
deckster said:
Interesting that they've decided to pitch it that way.

If they'd raised prices by 20p across the board and then said "Happy hour, 20p off before 6pm every day" nobody would have batted an eyelid.
in Scotland a lot of alcohol pricing promotions including "happy hours" are banned.
are there slug and lettuces in Scotland? yes, there are.

So that's maybe why they've done it like that.

Panamax

5,111 posts

41 months

Tuesday 12th September 2023
quotequote all
A huge number of restaurants now have what's effectively dual pricing.

Shortened version of their full menu available at a reduced price and served lunchtimes Mon to Thurs, before 6.30 in the evenings and after 9.30 in the evenings.

blue_haddock

3,877 posts

74 months

Tuesday 12th September 2023
quotequote all
MBVitoria said:
Hahaha thanks for a blast from the past, stock market drinks were epic but messy as you'd inevitably end up drinking all sorts of crap just because it was cheap. Lol happy days.
I'll have a brandy and cherryade please!

HRL

3,349 posts

226 months

Tuesday 12th September 2023
quotequote all
Beati Dogu said:
vikingaero said:
Are Yates a worse version of Wetherspoons?
Yates are like the deafeningly loud music version of Weatherspoons from what I remember.
No, that’s the Lloyds chain and it’s also owned by Wetherspoons. Music in Lloyds, no music in Wetherspoons.

abzmike

9,302 posts

113 months

Tuesday 12th September 2023
quotequote all
If they had just put up their prices by 20p and not said anything would anyone have noticed?

Blue62

9,384 posts

159 months

Tuesday 12th September 2023
quotequote all
abzmike said:
If they had just put up their prices by 20p and not said anything would anyone have noticed?
Probably not, but I’m pretty much desensitised to price increases now, I don’t really want to know how much I’m being ripped off. There’s a pub local to me that charges £5 for a pint of St Miguel to locals and £6.50 to anyone they don’t recognise, I’ve no idea if that’s even legal, but have decided to boycott the place until the landlord moves on.

snuffy

Original Poster:

10,496 posts

291 months

Tuesday 12th September 2023
quotequote all
It's interesting that the BBC headline only mentions Slug & Lettuce (and also Yates), so you would conclude it's not that many pubs.

But, whilst it does refer to The Stonegate Group as the owner of said S&L and Yates, it fails to mention that The Stonegate Group is actually the UK's largest pub company and owns over 4,500 licensed premises.

https://www.stonegategroup.co.uk/about-us/

That's a lot of boozers, way more than the BBC's article might suggest.


deckster

9,631 posts

262 months

Tuesday 12th September 2023
quotequote all
snuffy said:
It's interesting that the BBC headline only mentions Slug & Lettuce (and also Yates), so you would conclude it's not that many pubs.

But, whilst it does refer to The Stonegate Group as the owner of said S&L and Yates, it fails to mention that The Stonegate Group is actually the UK's largest pub company and owns over 4,500 licensed premises.

https://www.stonegategroup.co.uk/about-us/

That's a lot of boozers, way more than the BBC's article might suggest.
?

BBC said:
Stonegate Group, the UK's biggest pub chain, says 800 of its 4,000 pubs will introduce "dynamic pricing" during evenings and weekends.

Biggy Stardust

7,068 posts

51 months

Tuesday 12th September 2023
quotequote all
Blue62 said:
Probably not, but I’m pretty much desensitised to price increases now, I don’t really want to know how much I’m being ripped off. There’s a pub local to me that charges £5 for a pint of St Miguel to locals and £6.50 to anyone they don’t recognise, I’ve no idea if that’s even legal, but have decided to boycott the place until the landlord moves on.
Don't they still have to have a price list displayed on a wall?