C40 Cities and Ikea + Uk Government

C40 Cities and Ikea + Uk Government

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Discussion

Oliver Hardy

Original Poster:

2,983 posts

80 months

Wednesday 29th March 2023
quotequote all
why would a company like Ikea support C40 Cities?

I mean their business kind of depends of people (in my view with no taste in furnishing) going out of town in their cars and buying stuff? 75% of sales of Ikea sales is from shops.

Also this is interesting UK foreign aid

https://www.gov.uk/government/news/uk-funding-to-s...


anonymous-user

60 months

Wednesday 29th March 2023
quotequote all
I did a post on the same subject yesterday but the thread was quickly closed and locked as someone said that there are other threads on the subject apparently.
I haven't tried to find the existing threads yet, did what I wrote get moved or is it to be ignored? I never received any notification from the mods as to why it was closed.

oyster

12,824 posts

254 months

Wednesday 29th March 2023
quotequote all
GSE said:
I did a post on the same subject yesterday but the thread was quickly closed and locked as someone said that there are other threads on the subject apparently.
I haven't tried to find the existing threads yet, did what I wrote get moved or is it to be ignored? I never received any notification from the mods as to why it was closed.
Wasn't your thread on 15-minute cities?

J210

4,604 posts

189 months

Wednesday 29th March 2023
quotequote all
Oliver Hardy said:
why would a company like Ikea support C40 Cities?

I mean their business kind of depends of people (in my view with no taste in furnishing) going out of town in their cars and buying stuff? 75% of sales of Ikea sales is from shops.

Also this is interesting UK foreign aid

https://www.gov.uk/government/news/uk-funding-to-s...
Ikea are also playing about with bugs in their food. Im sure its just a coincidence and not a conspiracy

2xChevrons

3,424 posts

86 months

Wednesday 29th March 2023
quotequote all
GSE said:
I did a post on the same subject yesterday but the thread was quickly closed and locked as someone said that there are other threads on the subject apparently.
I haven't tried to find the existing threads yet, did what I wrote get moved or is it to be ignored? I never received any notification from the mods as to why it was closed.
This is the 'proper' one: https://www.pistonheads.com/gassing/topic.asp?h=0&...

If you can find the ones on (iirc) "Rationing may be needed to cure the climate crisis" and the one about Digital Currencies they both tipped over into discussing/being paranoid about 15 Minute Cities for a page or two as well.

vikingaero

11,066 posts

175 months

Wednesday 29th March 2023
quotequote all
Ikea are looking at smaller stores in cities rather than megastores on retail parks. If you look at Ikea Greenwich, there is parking, but many people buy stuff and haul it onto the many buses that stop right outside.

untakenname

5,025 posts

198 months

Wednesday 29th March 2023
quotequote all
Ikea trialled a new format store where there was no stock physical available for purchase in Bromley with a 'planning studio' and it was an abject failure and closed within a year.

Everytime I went past it was completely empty, a friend went in and was pounced upon by the staff but when they found out he was a renter lost all interest.


article said:
The Planning Studio opened just over a year ago in March 2019 and rather than getting to explore the famous flat pack chain's huge range of products - as you can at the nearby Croydon Purley Way store - the shop was aimed at helping customers plan redecorating rooms and then getting items delivered.

The opening was part of a new IKEA approach to test the level of demand in new locations but it has been found the Planning Studio "does not match customer need in the Bromley area".

An IKEA spokesperson said: "Despite a number of actions taken to address this, the unit has not met its performance targets."

As a result the Bromley High Street shop will not reopen.
https://www.mylondon.news/news/south-london-news/i...
The original vision for the store:

PR fluff said:
The new Planning Studio will be located at the former Mothercare and Early Learning Centre site on Bromley High Street and will offer a personalised service dedicated to planning bedrooms and kitchens. Customers will have the opportunity to book one-to-one in-store appointments with specialist co-workers, ensuring an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home.

IKEA Bromley will also feature a community room, a flexible space which the local community can use to host events, workshops, meetings and training. The space will be available to hire for up to 20 people. There will also be plenty of areas for customers to relax in, with soft seating across the store and a demo kitchen for food activities and events.

Jane Bisset, IKEA London City Centre Market Leader, said: “The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach as we bring IKEA to the heart of urban areas in London. We’re excited to introduce a community room to this particular Planning Studio, which we encourage the people of Bromley to take full advantage of.”

As with every store opening, IKEA carried out home visits with people living in the heart of Bromley, observing daily tasks such as cooking a meal in their kitchen to help fully understand their life at home so that they could reflect this in the new Planning Studio.

Jane Bisset continued: “Through the home visits in Bromley, we were able to gather local insights to ensure the new Planning Studio reflected the needs of the community. We identified that kitchens are no longer just for cooking, but a multi-use space for socialising, work and more. We can also see from the local area that open-plan living is on the rise so we knew we had to create an inspiring offering, that would help people make the most of every space.”
Edited by untakenname on Wednesday 29th March 12:53

gruffalo

7,662 posts

232 months

Wednesday 29th March 2023
quotequote all
Just looked at ways of visiting my local Ikea, 33 mins currently in the car, 2h30mins by public transport which involve 3 changes of bus and walking between pic up points.

Public transport doesn't work especially is carrying a bed.

Glade

4,305 posts

229 months

Wednesday 29th March 2023
quotequote all
Looks like a nice jolly going to their conferences

sjg

7,519 posts

271 months

Wednesday 29th March 2023
quotequote all
The trouble with the Bromley one was that you've got a choice of two proper IKEA stores under 30 mins drive away, in a borough with one of the highest rates of car ownership. I think they got the ex-Mothercare lease fairly cheap so ran the experiment then when covid came along it was a great time to bail on it.

They have a small store in Hammersmith with a wider range of commonly picked up things (that can easily be carried home), then planning services and delivery for the big stuff. That's probably the better model for cities.

More and more of their sales now are online, delivered to home or local storage lockers.

oyster

12,824 posts

254 months

Wednesday 29th March 2023
quotequote all
untakenname said:
Ikea trialled a new format store where there was no stock physical available for purchase in Bromley with a 'planning studio' and it was an abject failure and closed within a year.

Everytime I went past it was completely empty, a friend went in and was pounced upon by the staff but when they found out he was a renter lost all interest.


article said:
The Planning Studio opened just over a year ago in March 2019 and rather than getting to explore the famous flat pack chain's huge range of products - as you can at the nearby Croydon Purley Way store - the shop was aimed at helping customers plan redecorating rooms and then getting items delivered.

The opening was part of a new IKEA approach to test the level of demand in new locations but it has been found the Planning Studio "does not match customer need in the Bromley area".

An IKEA spokesperson said: "Despite a number of actions taken to address this, the unit has not met its performance targets."

As a result the Bromley High Street shop will not reopen.
https://www.mylondon.news/news/south-london-news/i...
The original vision for the store:

PR fluff said:
The new Planning Studio will be located at the former Mothercare and Early Learning Centre site on Bromley High Street and will offer a personalised service dedicated to planning bedrooms and kitchens. Customers will have the opportunity to book one-to-one in-store appointments with specialist co-workers, ensuring an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home.

IKEA Bromley will also feature a community room, a flexible space which the local community can use to host events, workshops, meetings and training. The space will be available to hire for up to 20 people. There will also be plenty of areas for customers to relax in, with soft seating across the store and a demo kitchen for food activities and events.

Jane Bisset, IKEA London City Centre Market Leader, said: “The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach as we bring IKEA to the heart of urban areas in London. We’re excited to introduce a community room to this particular Planning Studio, which we encourage the people of Bromley to take full advantage of.”

As with every store opening, IKEA carried out home visits with people living in the heart of Bromley, observing daily tasks such as cooking a meal in their kitchen to help fully understand their life at home so that they could reflect this in the new Planning Studio.

Jane Bisset continued: “Through the home visits in Bromley, we were able to gather local insights to ensure the new Planning Studio reflected the needs of the community. We identified that kitchens are no longer just for cooking, but a multi-use space for socialising, work and more. We can also see from the local area that open-plan living is on the rise so we knew we had to create an inspiring offering, that would help people make the most of every space.”
Edited by untakenname on Wednesday 29th March 12:53
What point are you trying to make?

Grumps.

9,005 posts

42 months

Wednesday 29th March 2023
quotequote all
gruffalo said:
Just looked at ways of visiting my local Ikea, 33 mins currently in the car, 2h30mins by public transport which involve 3 changes of bus and walking between pic up points.

Public transport doesn't work especially is carrying a bed.
In other words, you fully support the 15 min city idea then?

biggrin

Neil_Sc

2,251 posts

213 months

Wednesday 29th March 2023
quotequote all
Ikea don't universally have an out of town model, I was in Potsdam recently and they had a city center store.

I believe they have similar in the Netherlands and would fully expect them to be embracing that model elsewhere, alongside cargo bike delivery / electric van for the larger stuff, for those not able to collect.

ZedLeg

12,278 posts

114 months

Wednesday 29th March 2023
quotequote all
gruffalo said:
Just looked at ways of visiting my local Ikea, 33 mins currently in the car, 2h30mins by public transport which involve 3 changes of bus and walking between pic up points.

Public transport doesn't work especially is carrying a bed.
I'm not sure if it's still the case but Ikea used to offer free delivery if you went to the store using your legs or public transport.

Last time I bought anything from them I ordered online and got it delivered.

Sitting in retail park traffic is for chumps.

gregs656

11,226 posts

187 months

Wednesday 29th March 2023
quotequote all
There is a small city centre ikea just down the road from me. It has lots of things on display, has a lot of the 'marketplace' stuff, and you can order larger items. It also has a restaurant.

I think they are planning a similar location in the neighbouring city.