Prime drink 'chaos'

[Ari]

The release of a drink created by two YouTube stars has sparked chaotic scenes at some UK supermarkets.

https://news.sky.com/story/prime-hydration-chaos-i...

Lots of reports of fights over it in supermarkets, and the exact same photo of a till conveyor belt full of the stuff in multiple regional news stories.

This has to be a marketing stunt surely? Get a few people to 'fight' over it in a supermarket, carefully filmed on a phone, a few photos of it lined up on a conveyor, send it to every lazy regional news editor looking for easy clickbait copy and watch the hoards clamour for the 'next big thing'?

Or am I being too cynical?

[FourWheelDrift]

Drink marketed by crypto fraud scammer Logan Paul.

And idiots will buy anything.

[Timothy Bucktu]

Ari said:

Or am I being too cynical?

I think the issue is you're not being dumb enough to fall for it, like the majority of people will. Maybe a high sugar hideously sweet tasting beverage is what you need?

[Taita]

Timothy Bucktu said:

Ari said:

Or am I being too cynical?

I think the issue is you're not being dumb enough to fall for it, like the majority of people will. Maybe a high sugar hideously sweet tasting beverage is what you need?

But does it have electrolytes?

[Jazoli]

Morons got to moron.

[J4CKO]

Sugary primary coloured liquid, people fighting over it and some even paying hundreds, its weird.

[Mojooo]

Ari said:

Or am I being too cynical?

I'm afraid you are old and out of touch - KSI is wildly popular amongst the young and there has been massive demand for the Prime drinks as its not been easily available in the UK. I believe bottles have been selling on eBay for large sums.

[J6542]

I thought this was old news and it had calmed down a bit lately.
The kids were going crazy for this about 6 weeks ago here. Any rumours of a delivery at Asda had hundreds of kids descend on it. Asda had stopped more than 2 kids at once coming Into the store and limiting sales to 3 bottles per person.
One of the guys at work had been doing multiple trips to Asda with his wife buying bottles for his son, he told me that a fire engine had pulled up one time and a fireman had jumped out and rushed in to buy some for his son.
He gave a me a bottle of Red Prime to try, and it’s got a sweet taste which isn’t unpleasant, but I won’t be joining the rush for more.

[mattyprice4004]

This has been going on a while, rather than a big marketing stunt it’s just people being stupid.

No idea what the fuss is about, but the muggles were all queuing in my local Aldi’s car park early Thursday morning

[BananaFama]

"No Prime drink left in vehicle overnight "

[Kes Arevo]

People are getting more stupid by the year.

[andySC]

The divvies have moved onto fizzy pop now that the Moonswatch bubble has burst.

[J6542]

It is teenaged boys mainly, who are causing the crazy demand, the adults are either trying to buy it for them. Or buy it to resell to them. Parents were paying up to £10 a bottle for it a few weeks ago. One woman had paid £36 for 6 bottles and it was going to be part of her 10 year old sons Christmas.

[CoolHands]

I agree that it’s probably a planted bullst story as the OP states.

Biggest shame is that the scumbag lowlife scammer Logan Paul will make easy money out of it. Don’t know KSI really but sad that he would associate with him just to make money, as I assumed he was alright. But guess not.

[Tycho]

Taita said:

Timothy Bucktu said:

Ari said:

Or am I being too cynical?

I think the issue is you're not being dumb enough to fall for it, like the majority of people will. Maybe a high sugar hideously sweet tasting beverage is what you need?

But does it have electrolytes?

It's got what plants crave!

[anonymous-user]

J4CKO said:

Sugary primary coloured liquid, people fighting over it and some even paying hundreds, its weird.

It’s £2 a bottle in a store and going on eBay for around £10. no one is making money by reselling it online. The market is flooded, no pun intended.

Kids just want to be seen drinking it for kudos in the playground and their Parents are dumb enough to queue for it. They drink it, keep the bottle and fill it with squash….

[Cheib]

The power of social media…they sponsor Arsenal. I took my 14 year son to a game before Christmas, he was delighted to be able to get his hands on a bottle to try it. No fights but there were plenty of people buying it.

The power of social media is just incredible with these things, I was up in central London with my kids a couple of days ago….several totally innocuous looking cafe’s/restaurants with ludicrous crowds/queues outside which was all driven by social media hype.

[Don Roque]

I thought the hype about this had died down, it seems not. A bloke I work with tried to get some at Asda for his son a few weeks ago (maybe late November?). They were sold out but a bloke who had bought all the stock in store approached him trying to re-sell it for £10 a bottle. Presumably people were prepared to pay.

[anonymous-user]

Ari said:

The release of a drink created by two YouTube stars has sparked chaotic scenes at some UK supermarkets.

https://news.sky.com/story/prime-hydration-chaos-i...

Lots of reports of fights over it in supermarkets, and the exact same photo of a till conveyor belt full of the stuff in multiple regional news stories.

This has to be a marketing stunt surely? Get a few people to 'fight' over it in a supermarket, carefully filmed on a phone, a few photos of it lined up on a conveyor, send it to every lazy regional news editor looking for easy clickbait copy and watch the hoards clamour for the 'next big thing'?

Or am I being too cynical?

Unless marketing agents are paying hundreds of teenage kids to fight over it, in hundreds of different supermarkets and shops across the country, then no, it isn't fake as such.

People really have been causing chaos all over the country to try to get their hands on bottles, and it has been going on for weeks now.

They don't need to fake anything like this. Just whip people up into a frenzy by pushing the product on Facebook, Instagram and Tik Tok, then sit back and watch as people go out in their thousands attempting to buy it. The ensuing scenes of chaos on the news drive the hype even further.

[mattyprice4004]