The greed of YouTube and their ads?
Discussion
Not a dig, I know the capitalist society we live in needs perpetual growth, and if I'm not paying anything then I am the product etc etc.
But can't help but notice the increased lengths and number of ads on YouTube.
Back in the day they were near ad-free, maybe with an inplace affiliate ad by the uploader and a banner and below the video.
Then the proper ads come in that were maybe 5 seconds long, then 10-15 seconds by the option to skip after 5 seconds, the 10-30 seconds with no option to skip. Then this morning I clicked on one and it was a 59 second advert either no option to skip.
Is this the uploaders monetising their content, to cover increased production costs and maximise profits? Or is it YouTube implementing this to cover data centers required for the vast amount of 4k/1080p content that's constantly uploaded every second?
It's no bad thing. Quite impatient so just closed it off and done something else but the number of ads and their length does seem to have massively increased in just 18-24 months.
But can't help but notice the increased lengths and number of ads on YouTube.
Back in the day they were near ad-free, maybe with an inplace affiliate ad by the uploader and a banner and below the video.
Then the proper ads come in that were maybe 5 seconds long, then 10-15 seconds by the option to skip after 5 seconds, the 10-30 seconds with no option to skip. Then this morning I clicked on one and it was a 59 second advert either no option to skip.
Is this the uploaders monetising their content, to cover increased production costs and maximise profits? Or is it YouTube implementing this to cover data centers required for the vast amount of 4k/1080p content that's constantly uploaded every second?
It's no bad thing. Quite impatient so just closed it off and done something else but the number of ads and their length does seem to have massively increased in just 18-24 months.
It's their way of maximising the amount of money they can make as their platform is slowly decreasing in usage in favour of TikTok/Instagram reel type things.
A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
colin79666 said:
YouTube Premium is the answer. I haven’t seen an ad on YouTube for 3 years.
I refuse to pay to block adverts on YouTube, same as i refuse point blank to pay to be verified on Instagram. In YouTube's case, i'll put up with the odd advert now and then, i mostly use it for music anyway, Instagram i just use to post pics and videos from drone flying and i refuse to pay what they want just so i can have a little blue tick which proves i am not AI or a spambot.I generate so little traffic it would be a waste of time, same with my YouTube channel, the bandwidth i take up is so minimal i stoped bothering posting videos a while back, it was a waste of my time ultimately.
slopes said:
It's their way of maximising the amount of money they can make as their platform is slowly decreasing in usage in favour of TikTok/Instagram reel type things.
A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
I don't think YouTube views have dropped since the pandemic (if indeed they have, you don't seem to have posted any evidence of this) because of TikTok etc, I think it's more likely to simply be less people sat on their arses at home with nothing to do! A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
I watch a huge amount of YouTube and have Premium but as I understand it the amount of adverts suffered by non-premium viewers is off the scale so I don't see how the platform can continue far into the future.
Even the content creators complain and apologise about the amount of adverts although more and more do annoying product placements.
Even the content creators complain and apologise about the amount of adverts although more and more do annoying product placements.
Ari said:
slopes said:
It's their way of maximising the amount of money they can make as their platform is slowly decreasing in usage in favour of TikTok/Instagram reel type things.
A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
I don't think YouTube views have dropped since the pandemic (if indeed they have, you don't seem to have posted any evidence of this) because of TikTok etc, I think it's more likely to simply be less people sat on their arses at home with nothing to do! A couple of channels i've watched have noticed the traffic decreasing since the pandemic but the increase of traffic to TikTok and Instagram reels is nuts, one particular car cleaning company had a modest YouTube presence and when the pandemic hit, their brand director thought that was it and everything would go the pan.
He started doing TikTok and Instagram and their traffic has jumped exponentially and so they don't use YouTube anymore. Another forum i frequent has seen their membership drop dramatically, one because the original owners sold it to a company who wanted it purely to place ads on the platform but two because people can get almost the same information in a 4 minute burst, so why would they spend hours scrolling away when a cpouple of clicks and hye presto, same result.
It's the way things are going until the next 'big thing' comes along and usurps this trend.
One was caravans
One was drone content
Another was for Bonsai trees
Oh and i'm sure if you look in the Automotive Vlogger thread, several people have discussed how certain channels numbers have dropped dramatically.
It’s the American MBA business model
1) Create a popular service, bring in just enough revenue to stay even
2) sell to large corporation.
3) Large corporation decides to up quarterly revenue, increases costs to user in this case increase number of adds
4) your change is unpopular with users, users start to leave
5) short term revenue drops, increase costs, ie put up longer unskippable adds.
6) more users leave, new rivals set up to take your old users that you have pissed off
…. Repeat a few more times until service dies.
No doubt the well built company directors will chip in and tell me that this is wrong and that prioritising short term revenue over long term sustainability is the correct thing to do.
1) Create a popular service, bring in just enough revenue to stay even
2) sell to large corporation.
3) Large corporation decides to up quarterly revenue, increases costs to user in this case increase number of adds
4) your change is unpopular with users, users start to leave
5) short term revenue drops, increase costs, ie put up longer unskippable adds.
6) more users leave, new rivals set up to take your old users that you have pissed off
…. Repeat a few more times until service dies.
No doubt the well built company directors will chip in and tell me that this is wrong and that prioritising short term revenue over long term sustainability is the correct thing to do.
slopes said:
I refuse to pay to block adverts on YouTube, same as i refuse point blank to pay to be verified on Instagram. In YouTube's case, i'll put up with the odd advert now and then, i mostly use it for music anyway, Instagram i just use to post pics and videos from drone flying and i refuse to pay what they want just so i can have a little blue tick which proves i am not AI or a spambot.
I generate so little traffic it would be a waste of time, same with my YouTube channel, the bandwidth i take up is so minimal i stoped bothering posting videos a while back, it was a waste of my time ultimately.
"Sign up to YouTube Premium to keep videos playing in the background"I generate so little traffic it would be a waste of time, same with my YouTube channel, the bandwidth i take up is so minimal i stoped bothering posting videos a while back, it was a waste of my time ultimately.
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