Automotive Vloggers (Vol. 5)
Discussion
WilsonWilson said:
Interesting take on the new channels form after people leave the big ones. All common sense stuff but good to hear it from someone behind the scenes rather than someone in front of the camera, where you do wonder if a small part of them going alone is because they see themselves as the star of the channel.
That, a lack of creative & budgetary control and no revenue sharing are the common themes. Edited by WilsonWilson on Tuesday 25th June 17:37
Edited by WilsonWilson on Tuesday 25th June 17:38
Private equity kills everything it touches.
Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
jayemm89 said:
Private equity kills everything it touches.
Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
That is the same playbook in Tech (my world). Although Private Equity know exactly what they're doing. They aren't coming in because the growth is easy, they are coming in because someone else has had the growth and built a sort of profitable business. Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
PE then simply reduce costs while doing their best to maintain revenues to hit a profit (EBITDA) number to make the business more attractive to sell on to someone else.
They have ZERO ability or interest in further growing these businesses and you are right, often times in the cost cutting, the customer suffers a drop in quality.
Your first statement is absolutely correct.
audi321 said:
Mark McCann is a bloody idiot.
£500k on a brand new car and within 100 miles he’s off roading it in a field
It's all he can do.£500k on a brand new car and within 100 miles he’s off roading it in a field
One trick ponies and very little authenticity about him and his 'ilk'. It seems every single historic and meaningful classic event (Shelsley, Goodwood, Le Mans) are all now a magnet for d*ckheads and wannabes to create 'content'. The more they all rock up together en-mass the more people despise their interference and existence. My subscriptions are slowly dwindling on Youtube as all I want to watch are authentic, older, competent, intelligent people talking about what they have spent their lives focussing on.
I do not want to watch click boys or their trophy girlfriends desperate for affirmation, doing nothing but cement my despair that we are sinking into a world that knows the price of everything and the value of nothing.
End. I am right.
PinkHouse said:
You make some good points about Misha but at the same time why the witch hunt for him and none of the other hundreds of drivers that crash every week in racing series all over Europe. You claim you're "concerned he's going to injure someone or worse", so what's your ideal remidiation or consequencs for Misha? A lifetime ban from the Nurburgring? The German Motorsport Federation revoking his Racing Licence? YouTube suspending his channel?
You and many others here have already made it clear you think he's a bad driver and I think we all get it, but the constant pile-on is quite tiresome
The difference? He's the only one constantly promoting his driving on social media to make money. He's the only one who seemingly accepts no blame for his failures. He's the only one who falls back on an army of Stans to support him when he's in the wrong. He's the only one trying to crowdfund his way out of his responsibilities.You and many others here have already made it clear you think he's a bad driver and I think we all get it, but the constant pile-on is quite tiresome
People tend to comment on stuff that gets heavily promoted. I don't follow him on any platform, yet his content gets pushed to me with alarming regularity.
I'm not sure anyone is looking for "consequences". It would just be nice if he slowed down and toned down the clout chasing a bit.
audi321 said:
Mark McCann is a bloody idiot.
£500k on a brand new car and within 100 miles he’s off roading it in a field
I'm (unfortunately) working with his family business at the moment on a 20 million quid scheme. Given how aggressive their QS's are, I'm not surprised he can afford it. £500k on a brand new car and within 100 miles he’s off roading it in a field
jasonrobertson86 said:
Rusty Old-Banger said:
I'm (unfortunately) working with his family business at the moment on a 20 million quid scheme. Given how aggressive their QS's are, I'm not surprised he can afford it.
Good on him, clearly very successful business they run.jayemm89 said:
Private equity kills everything it touches.
Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
For some reason I always thought of Donut as the untouchable happy automotive place, but if the rumours of James leaving are the tip of a fallout, it will get really sad really quickly.Something like online media is an increasingly popular thing for investors to look at and go "wow that's a big growth industry, it must be really easy to make lots more money" and then fail spectacularly to understand what made these channels work in the first place.
I spent a very, very long time both studying and working in film then social media. The key to a good product is incredibly simple - and the same for many industries. Hire the talented people and let them do their job.
Unfortunately, too many people out there have to make their mark when they really don't understand what's going on.
I've known restaurants fail because a new manager comes in, changes their produce supplier to a cheaper one, puts the prices up and thinks nobody will notice. They always notice.
What kept so many of these guys at their channels was a combination of loyalty and job security. Soon as the management changed it became clear that they didn't have the latter and at that point you've got no choice
Their latest churn videos inbetween the project series are pretty average.
123DWA said:
AyBee said:
shortly after making a big deal about buying it and got blocked - some of them really do have very thin skin for people who want to be in the public domain!
I must say I've never really understood this logic. If you were sat in a pub having a drink and somebody came over and sat at your table and started being unpleasant to you and asking how you really earnt a living would you just A) accept the fact that because you've sat down in a public place you've opened yourself up to this or B) would you just tell them to p
s off?jasonrobertson86 said:
Rusty Old-Banger said:
Successful but quite uncooperative which is IMO somewhat unsustainable. I don't think we will be putting any more work their way.
Unsustainable, they have been on the go for donkeys. You saying they're gonna go out of business?t list then it's not ideal. But that's for another thread. I'm just saying how I'm not surprised at that turkey-toothed family sponge getting mega-money cars and not batting an eyelid at destroying them. jayemm89 said:
bristolbaron said:
Tindersticks said:
Personal comments are off limits IMO. Same for partners etc. play the ball and not the man.
Could we clarify whether ‘personal comments’ includes a YouTubers shirt collection? 
You’re a maverick, fashion guru, style icon, one day the world will catch up with you. I hope to make the sporting bears day, if you could let me know what you’re wearing in advance so we’re not in the same thing that’d be great. 
For others, this looks like a really good day out and far removed from some of the recent YouTube celebfest events:
Truckosaurus said:
I see STG is promoting on Instagram some tawdry nicotine vape partnership with the Formula One at Silverstone.
Bad Form all round.
(TBH I'd rather die a painful early death from vaping than go to Silverstone to watch F1).
I remember TGE, Archie etc all promoting that stuff a while back too. Nicotine stuff that gets around the tabacco advertising ban, sneaky and underhand. Absolutely agree it's bad form, shows they'll do anything for a quick buck.Bad Form all round.
(TBH I'd rather die a painful early death from vaping than go to Silverstone to watch F1).
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