Delivery places that only exist on Just Eat or Uber Eats

Delivery places that only exist on Just Eat or Uber Eats

Author
Discussion

bitchstewie

Original Poster:

57,286 posts

222 months

Friday 31st January
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I'm either old school or just old but broadly to me if I want food delivered it's an Indian or a Pizza and I usually order directly.

I just noticed if I go on Just Eat or Uber Eats there seems to be several burger bars all on the same street in the small town I live in where either I'm blind or there absolutely aren't several burger bars.

If I google them they only seem to exist on Just Eat and Uber Eats and there doesn't seem to be a single photo of the premises.

What on earth gives?

simon_harris

2,004 posts

46 months

Friday 31st January
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There is at least one place like that near me, several different restaurants with the same address and similar cuisines, ie sushi, Chinese Indian etc but all different names

Dingu

4,793 posts

42 months

Friday 31st January
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They will be businesses who are delivery only. Sometimes known as ghost kitchens.

Probably a simpler cheaper way to set up and operate a predominately takeaway business than having premises people can come to.

bitchstewie

Original Poster:

57,286 posts

222 months

Friday 31st January
quotequote all
If it is literally just a "street" address with the food made in some industrial unit somewhere fair enough but I'm reasonably confident there's nothing like that where I live.

I'm more surprised that the Toby Carvery think they can deliver an edible roast dinner from 8 miles away but that's a different thing I guess biggrin

WilliamWoollard

2,379 posts

205 months

Saturday 1st February
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Is it something to do with getting their location in the centre of the delivery area so it shows up as one of the closest restaurants in the search results for that town.

Make the food in an industrial unit/your Nan’s kitchen on the outskirts of town but register the business at your cousins flat on the high street and show higher/closer in the search results for that town.

RobbieTheTruth

1,957 posts

131 months

Saturday 1st February
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As others have said, dark kitchens - or the same places with different names.

I.e. a burger place that does the usual takeaway stuff might call itself 'smash burger bros' and 'wingz' and 'the loaded fries co' etc to maximise it's chances of getting seen.

They can also advertise these fake front names as 'exclusive to uber' etc

nikaiyo2

5,205 posts

207 months

Saturday 1st February
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bhstewie said:
If it is literally just a "street" address with the food made in some industrial unit somewhere fair enough but I'm reasonably confident there's nothing like that where I live.

I'm more surprised that the Toby Carvery think they can deliver an edible roast dinner from 8 miles away but that's a different thing I guess biggrin
I think it’s restaurants selling their non core offering with a more attractive brand. Let’s face it a lot of takeaway food is pretty low skill, barely more than re heating pre prepared stuff.
So a Chinese that is Lucky Dragon will do Thai food as White Lotus, Indian as the Taj Mahal, fried chicken as Colonel Ken’s etc.
A fair few chain pubs will monetise their kitchens in a similar fashion, you might not buy a take away burger from Snakey Bs student dive bar, but you might from Hipster burgers/ mega hotwings/ Leaning tower pizzas.
I know here the o Neil’s has about 4 brands on various apps doing various things.

cml24

1,473 posts

159 months

Sunday 2nd February
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I've visited a few as part of looking at sites for work. The biggest was near the end of the Blackwall tunnel in London, scooters leaving every 30 seconds with food and it wasn't a meal time! Smallest are a single 20ft container, but they can still offer 3 distinct menus with only 2 staff members.

Also, heard of opportunities that specifically target existing high street locations that have some space. For example, a chip shop in a small town could offer a Korean chicken menu with only a little extra effort. It's already an operating commercial kitchen.

Nothing at all wrong with either option. Will produce chain restaurant food as well as a high street location.

m3jappa

6,694 posts

230 months

Sunday 2nd February
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I have wondered this too, different named restaurants registered to a high street address, different restaurants with almost exactly the same menus as well.