Why are branded snacks more expensive than basics own brand?

[A500leroy]

Just had a pack of walkers back to back with Aldis version and theres no difference except price, On scale walkers should be able to knock more out, so why more expensive?

[wong]

Advertisements, brand image.
Walkers have to pay for Lineker.

Sometimes supermarket own brand and well known branded stuff is made in the same factories.

[FredericRobinson]

Why would Walkers charge less when they can be the dominant brand at a premium price?

[bitchstewie]

They have pricing power because people know and trust the brand.

Plus people like my mum are still convinced they'll be poisoned if they eat Aldi food.

[soad]

Prefer Seabrook to Walkers myself. Kettle hit the spot also, as a treat.

[Tony Angelino]

Consistency.

Aldi/Lidl will be at least as good compared to the named brand but the quality fluctuates. Presumably when the own brand is nicer they are made by the big name they are copying and made by others when they are not as nice.

I have found this with:

Baked beans
Ketchup
Salad cream
Mayonaise
Crisps

[Terminator X]

wong said:

Advertisements, brand image.
Walkers have to pay for Lineker.

Sometimes supermarket own brand and well known branded stuff is made in the same factories.

My uncle used to work for Northern Foods. All their pies went to all the supermarkets no changes other than M&S who did have their own.

TX.

[mr mac i]

There was a story in the press last year where someone found a pack of hoola hoops in a multi-pack of Aldi "hoops" or the other way round.
Both businesses confirmed the product was the same inside the packaging...

[InformationSuperHighway]

In a single word.. Marketing.

Broken down a bit more:

Brand power / history / perception
More expensive to bring to market (ads, paying Lineker etc.)
Customers seem to be more than happy to pay for this, so why not etc..

[Ivan stewart]

InformationSuperHighway said:

In a single word.. Marketing.

Broken down a bit more:

Brand power / history / perception
More expensive to bring to market (ads, paying Lineker etc.)
Customers seem to be more than happy to pay for this, so why not etc..

This ! The automotive equivalent would be Audi, VW, Skoda same engines floor pan different packaging .

[Ham_and_Jam]

Ivan stewart said:

This ! The automotive equivalent would be Audi, VW, Skoda same engines floor pan different packaging .

Not quite.

They are all brands owned by the same group.

Supermarket own brands have no affiliation or loyalty to the manufacturer, and share no costs.

Having worked for a few manufacturers and dealt directly with most of the major players, they screw every last penny out of the deal.

Quite often manufacturers will knowingly lose money hoping to strike up long term relationships with them, only to find the supermarket just moves on to the next manufacturer to repeat when the incumbent can’t continue at the loss leading price.

[blue_haddock]

The cheaper ones are often inferior in my opinion.

I have recently tried Lidls version of Monster munch and mini cheddars, the monster munch had an extremely dry texture that were much harder than proper ones and the flavour did not compare one bit. The mini cheddars were much saltier and not as nice.

I would rather pay more for a better product.

[Mr Pointy]

mr mac i said:

There was a story in the press last year where someone found a pack of hoola hoops in a multi-pack of Aldi "hoops" or the other way round.
Both businesses confirmed the product was the same inside the packaging...

I've seen items in Aldi with Waitrose or MS labelling on the back. I can't remember exactly what it was but I did chuckle.

[President Merkin]

There are ony so many factories about that can produce this or that. Big brand producers make private label (own brand) products to keep the machines running in between their own batch runs. If the PL stuff they churn out differs from the branded gear it will be because the customer specifies the ingredients to meet cost requirements & sometimes to set the product apart in order not to cannibalise sales.

The single biggest manufacturer of own brand crisps you find in supermarkets in the UK is Kolak snack foods, now called Europe snacks. They easily have the capability to manufacture product that would knock the market leader into cocked hat but the reason your Aldi salt & vinegar aren't quite the same as Walkers is because Aldi tell them what goes into each bag & how much they'll pay for it. For powerful heritage brands living in the public consciousness through £££££ marketing spend, the equation is reversed within reason.