Chrysler - Jeep - Dodge in the UK
Discussion
It would seem what was such a big American brand in the UK is no more, My local Chrysler/Jeep dealer has pulled the plug on all three of it's dealerships. And talking to another dealer the other day looks like they are going the same way.
Chrysler now only have the Voyager and said can't get any new 300C's, Dodge are just selling the Journey and Jeep have the wrangler and Grand Cherokee and I think the Patriot.
So no more Sebring,Pt Cruiser,Crossfire, And Dodge had the Avenger,Caliber,Nitro,RT-10.
I know some of these are no longer made but how can you run a car dealership with a few cars to what you once had. I know Fiat are selling Chrysler in Europe as Lancia but the UK is still keeping Chrysler!
But what are they going to be selling maybe the new 200C and 300C?? Seems a shame to see these brands fail after such a long time in the UK. GM never seemed to make Cadillac and Chevrolet a sucess in Europe the way Chrsler/Jeep.
Chrysler now only have the Voyager and said can't get any new 300C's, Dodge are just selling the Journey and Jeep have the wrangler and Grand Cherokee and I think the Patriot.
So no more Sebring,Pt Cruiser,Crossfire, And Dodge had the Avenger,Caliber,Nitro,RT-10.
I know some of these are no longer made but how can you run a car dealership with a few cars to what you once had. I know Fiat are selling Chrysler in Europe as Lancia but the UK is still keeping Chrysler!
But what are they going to be selling maybe the new 200C and 300C?? Seems a shame to see these brands fail after such a long time in the UK. GM never seemed to make Cadillac and Chevrolet a sucess in Europe the way Chrsler/Jeep.
One of the biggest problems was the management decision to try and increase market share by purely increasing the model line up.
There was also, IMHO, the misguided belief as to what/who their competitors are and where they should be placed price wise. The cars sold when they went through some price re-alignment which proves they do sell - but only at the right price. To try and increase unit sales from 20,000 to 42,000 in the space of two years with no real marketing and planning was never going to work.
As for your local dealership closing, assuming it's who I think you're referring to, it's a sad state of affairs.
There was also, IMHO, the misguided belief as to what/who their competitors are and where they should be placed price wise. The cars sold when they went through some price re-alignment which proves they do sell - but only at the right price. To try and increase unit sales from 20,000 to 42,000 in the space of two years with no real marketing and planning was never going to work.
As for your local dealership closing, assuming it's who I think you're referring to, it's a sad state of affairs.
Roo said:
One of the biggest problems was the management decision to try and increase market share by purely increasing the model line up.
There was also, IMHO, the misguided belief as to what/who their competitors are and where they should be placed price wise. The cars sold when they went through some price re-alignment which proves they do sell - but only at the right price. To try and increase unit sales from 20,000 to 42,000 in the space of two years with no real marketing and planning was never going to work.
As for your local dealership closing, assuming it's who I think you're referring to, it's a sad state of affairs.
Yes Roo they had a site near you as well, It is a real shame because they were dealing with Chrysler Jeep from the start!There was also, IMHO, the misguided belief as to what/who their competitors are and where they should be placed price wise. The cars sold when they went through some price re-alignment which proves they do sell - but only at the right price. To try and increase unit sales from 20,000 to 42,000 in the space of two years with no real marketing and planning was never going to work.
As for your local dealership closing, assuming it's who I think you're referring to, it's a sad state of affairs.
Weren't they expensive to service?
In any event, I always saw the 300C as the class replacement for the defunct Granada and Omega which Ford and Vauxhall decided there was no market for. The rest were really exercises in mediocrity and probably not on anyone's shopping list save as a chance wandering.
As noted, the CTS was a good car but GM couldn't make a success of that either. I think it's down to that Granada/Omega market being subsumed by the BMW/Audi contingent and people having more money to spend and being more aware of depreciation.
In any event, I always saw the 300C as the class replacement for the defunct Granada and Omega which Ford and Vauxhall decided there was no market for. The rest were really exercises in mediocrity and probably not on anyone's shopping list save as a chance wandering.
As noted, the CTS was a good car but GM couldn't make a success of that either. I think it's down to that Granada/Omega market being subsumed by the BMW/Audi contingent and people having more money to spend and being more aware of depreciation.
Edited by LuS1fer on Monday 15th November 13:16
Stefan SRT8 said:
LuS1fer said:
R500POP said:
If this means 300c will get even cheaper then great!!!!
The new redesign looks pants though.Stef
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