Any Intersprire Email Marketer consultants in the house?

[jenkotvr]

We seem to be getting very low open rates and need a consultant to look into it for us.

[pmanson]

I'm in the industry so may be able to help...


B2B or B2C?
Are you seeing the issue across all domains?
What type of campaign - broadcast or targeted automated campaign?
What type of volumes are you sending each month / roughly how many times do you contact the base?
What segmentation do you have in place?
What is your IP reputation? (Assuming you are on a dedicated IP(s) and not on a shared pool)
Are your IPs whitelisted?

[Derek Smith]

I'd also ask if the lists were bought in and what testing has been done.

The problem with such an open question as 'what's wrong with my open rates' is that there are hundreds of possible reasons, and probably more than one in any specific case, from product choice to how lists are segmented.

Further, many companies complain about open rates without knowing the norm for their own bit of the industry. What's low? Is this in comparison to previous returns? If so then what changes have been made. A quick Google will show contradictory research with regards figures.