Bookatrack rebranding
Discussion
Just received an email announcing Bookatrack rebranding:
Slightly odd, I think, but what do I know.
OFFICIAL BOOKATRACK ANNOUNCEMENT
As a valued and important customer to BookaTrack, we would like to inform you of our ongoing and exciting developments within the business.
Dear BookaTrack driver,
We are now expanding and able to offer our customers a whole new range of exciting products and opportunities as we will be rebranding and headed up by motorsport event experts want2race, following our recent acquisition by British racing car manufacturer Ginetta in December 2018.
want2race are an established, market leading operator who have built a successful Ginetta-focused track day and race car experience company in recent years, alongside running their popular entry-level driver competition and the championship winning want2race Motorsport race team.
We will still be based in our current state-of-the-art facilities at Donington Park. Alongside showcasing Ginetta’s car range through premium track days, corporate events, car tests and experiences, want2race will facilitate and run the existing drift experience, car storage, preparation, transport and car sales at the Donington Park facility.
This is the latest chapter in a long-standing relationship between Ginetta and want2race, with want2race owner Ben Hyland and Ginetta Chairman Lawrence Tomlinson first striking successful working partnerships together over six years ago.
(Left to right: Lawrence Tomlinson, Ginetta Chairman and Ben Hyland, want2race Director, 2013).
Ben Hyland – want2race: “We’ve worked hard over the years to establish our brand, and I’m proud that Ginetta see the benefit in working with us to expand their customer experience.
“Things have really moved on since I started want2race some nine years ago with a couple of old race cars in the corn shed at Blyton Park. We’re now very excited to work alongside Lawrence Tomlinson and LNT Ginetta. Getting to know all of our BookaTrack customers - past and present - is a priority, as we move the company forwards in a positive way together.”
Lawrence Tomlinson, Chairman at Ginetta: “We welcome Ben on board as part of our continued investment in building UK motorsport’s most exciting network of companies, including Ginetta, Blyton Park, SIM Track and BookaTrack.
Through providing first class track day events and experiences from one central location at Donington Park, we aim to grow our current customer reach and get more people driving and buying our superb range of British built racing cars.”
The current BookaTrack and want2race websites will continue business as usual for bookings in the short term, with news announced soon of the developments from our Donington Park site.
VIEW UPCOMING JULY TRACK DAYS
We would like to thank you for being a fantastic BookaTrack customer along our journey thus far.
We hope you look forward to what promises to be an exciting future for our relationship together as we move into our new chapter and continue striving to deliver the ultimate motorsport experience.
Kind regards,
The BookaTrack Team.
GINETTA.COM
ONLINE STORE
BLOG
Ginetta Cars, Helios 47, Isabella Road, Garforth, Leeds, West Yorkshire, LS25 2DY
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Slightly odd, I think, but what do I know.
OFFICIAL BOOKATRACK ANNOUNCEMENT
As a valued and important customer to BookaTrack, we would like to inform you of our ongoing and exciting developments within the business.
Dear BookaTrack driver,
We are now expanding and able to offer our customers a whole new range of exciting products and opportunities as we will be rebranding and headed up by motorsport event experts want2race, following our recent acquisition by British racing car manufacturer Ginetta in December 2018.
want2race are an established, market leading operator who have built a successful Ginetta-focused track day and race car experience company in recent years, alongside running their popular entry-level driver competition and the championship winning want2race Motorsport race team.
We will still be based in our current state-of-the-art facilities at Donington Park. Alongside showcasing Ginetta’s car range through premium track days, corporate events, car tests and experiences, want2race will facilitate and run the existing drift experience, car storage, preparation, transport and car sales at the Donington Park facility.
This is the latest chapter in a long-standing relationship between Ginetta and want2race, with want2race owner Ben Hyland and Ginetta Chairman Lawrence Tomlinson first striking successful working partnerships together over six years ago.
(Left to right: Lawrence Tomlinson, Ginetta Chairman and Ben Hyland, want2race Director, 2013).
Ben Hyland – want2race: “We’ve worked hard over the years to establish our brand, and I’m proud that Ginetta see the benefit in working with us to expand their customer experience.
“Things have really moved on since I started want2race some nine years ago with a couple of old race cars in the corn shed at Blyton Park. We’re now very excited to work alongside Lawrence Tomlinson and LNT Ginetta. Getting to know all of our BookaTrack customers - past and present - is a priority, as we move the company forwards in a positive way together.”
Lawrence Tomlinson, Chairman at Ginetta: “We welcome Ben on board as part of our continued investment in building UK motorsport’s most exciting network of companies, including Ginetta, Blyton Park, SIM Track and BookaTrack.
Through providing first class track day events and experiences from one central location at Donington Park, we aim to grow our current customer reach and get more people driving and buying our superb range of British built racing cars.”
The current BookaTrack and want2race websites will continue business as usual for bookings in the short term, with news announced soon of the developments from our Donington Park site.
VIEW UPCOMING JULY TRACK DAYS
We would like to thank you for being a fantastic BookaTrack customer along our journey thus far.
We hope you look forward to what promises to be an exciting future for our relationship together as we move into our new chapter and continue striving to deliver the ultimate motorsport experience.
Kind regards,
The BookaTrack Team.
GINETTA.COM
ONLINE STORE
BLOG
Ginetta Cars, Helios 47, Isabella Road, Garforth, Leeds, West Yorkshire, LS25 2DY
View email in browser Preferences Unsubscribe
4.7 said:
I don't think so. I reckon it'll be trackdays as before with Ginetta hire. Plus experience days either separately or within the trackdays.
Which is what Bookatrack were previously offering. "The current BookaTrack and want2race websites will continue business as usual for bookings in the short term, with news announced soon of the developments from our Donington Park site." sounds to me like the long term will be different form the short term, and concentrated on the Donington site.
Edited by carl_w on Sunday 23 June 22:38
Really weird email TBH I think from reading the press release on the Ginetta site that basically bookatrack will be operated by want2race in the future. This would tie up with Sarah Leroux resigning as a director of BAT earlier this month.
https://www.ginetta.com/news/ginetta-unites-with-w...
I'd guess this means that BAT will become far more Ginetta focused rather than a general TDO and more of the calender will be events at Donington or Blyton park, possibly more hire/experience rather than bring your own.
https://www.ginetta.com/news/ginetta-unites-with-w...
I'd guess this means that BAT will become far more Ginetta focused rather than a general TDO and more of the calender will be events at Donington or Blyton park, possibly more hire/experience rather than bring your own.
b0rk said:
Really weird email TBH I think from reading the press release on the Ginetta site that basically bookatrack will be operated by want2race in the future. This would tie up with Sarah Leroux resigning as a director of BAT earlier this month.
https://www.ginetta.com/news/ginetta-unites-with-w...
I'd guess this means that BAT will become far more Ginetta focused rather than a general TDO and more of the calender will be events at Donington or Blyton park, possibly more hire/experience rather than bring your own.
Seems odd that they needed to buy BaT in order to do that?https://www.ginetta.com/news/ginetta-unites-with-w...
I'd guess this means that BAT will become far more Ginetta focused rather than a general TDO and more of the calender will be events at Donington or Blyton park, possibly more hire/experience rather than bring your own.
I was on the Book a Track day at Spa yesterday, and things really have changed for the worse since I last did one of their days 3 years ago.
Only one lady doing the signing on, so queues were long for that. No all-day soup etc in the main garage, meaning some of the "we're all in this together " feel was lost.
They were taking money from people who'd turned up on the day (mostly in Fun Cup cars, and who's on track behaviour was pretty awful - one caused a 20 minute track closure within 5 minutes of the day starting).
The briefing (from the usually excellent Stu) was spilt by people chattering and not paying attention. Points such as "be patient", and "lift off" were not reinforced. Instruction was not even mentioned.
Fun Cup team people were wandering around the pit lane wearing stopwatches and the low numbers of BaT staff meant that things like that could not be dealt with.
I don't see much of a future for them if they continue to run things like this.
Only one lady doing the signing on, so queues were long for that. No all-day soup etc in the main garage, meaning some of the "we're all in this together " feel was lost.
They were taking money from people who'd turned up on the day (mostly in Fun Cup cars, and who's on track behaviour was pretty awful - one caused a 20 minute track closure within 5 minutes of the day starting).
The briefing (from the usually excellent Stu) was spilt by people chattering and not paying attention. Points such as "be patient", and "lift off" were not reinforced. Instruction was not even mentioned.
Fun Cup team people were wandering around the pit lane wearing stopwatches and the low numbers of BaT staff meant that things like that could not be dealt with.
I don't see much of a future for them if they continue to run things like this.
LG9k said:
The briefing (from the usually excellent Stu) was spilt by people chattering and not paying attention. Points such as "be patient", and "lift off" were not reinforced. Instruction was not even mentioned.
I think my favourite instruction was from Johnny Leroux which was roughly "if there's a car behind you, and it wasn't there a few corners ago, no matter how little you think the driver might have paid for it... it's faster than you"Sorry for the thread resurrection, but I've finally got the time/finances to re-start doing trackdays (c.4 year hiatus?)...and I always used BaT before.
So with Johnny and Sarah gone, and with the comments above, I feel like I'm starting from scratch...what do people suggest? Who's a good/safe operator with sensible #s of cars on track?
Preference is still for interesting tracks rather than flat airfields (inc. Bedford in that).
Cheers,
Martin.
So with Johnny and Sarah gone, and with the comments above, I feel like I'm starting from scratch...what do people suggest? Who's a good/safe operator with sensible #s of cars on track?
Preference is still for interesting tracks rather than flat airfields (inc. Bedford in that).
Cheers,
Martin.
havoc said:
Sorry for the thread resurrection, but I've finally got the time/finances to re-start doing trackdays (c.4 year hiatus?)...and I always used BaT before.
So with Johnny and Sarah gone, and with the comments above, I feel like I'm starting from scratch...what do people suggest? Who's a good/safe operator with sensible #s of cars on track?
Preference is still for interesting tracks rather than flat airfields (inc. Bedford in that).
Cheers,
Martin.
I always seem to end up on a https://circuit-days.co.uk/ day. Or MSV directly.So with Johnny and Sarah gone, and with the comments above, I feel like I'm starting from scratch...what do people suggest? Who's a good/safe operator with sensible #s of cars on track?
Preference is still for interesting tracks rather than flat airfields (inc. Bedford in that).
Cheers,
Martin.
My best experience so far was my last trackday with Circuit Days at Anglesey.
I'm sure the bad weather meant some people didn't show up, so it was easier for the TDO to have things under control. But in general there wasn't a huge number of cars on track despite being fully booked. Drivers behaviour was good, too. And very few and short red flags.
In general, my other trackday experiences have been very good too regardless of the TDO. But with MSV probably being the best TDO in my experience.
Javelin is the one that I have used the most, by far, so it's normal that I have lived not so good days with them. In general they do a good job too, but in few occasions I've felt they have not been up to the standards. Once in Rockingham they were ignoring people with bad behaviour despite telling them couple of times. And few weeks ago, in Donnington, it felt overbooked, too many cars in the track at the same time, and no one stopping you at the pit exit for a safe release, just checking the wrist band and off you go, even if there were cars overtaking in the same straight you were about to join.
I'm sure the bad weather meant some people didn't show up, so it was easier for the TDO to have things under control. But in general there wasn't a huge number of cars on track despite being fully booked. Drivers behaviour was good, too. And very few and short red flags.
In general, my other trackday experiences have been very good too regardless of the TDO. But with MSV probably being the best TDO in my experience.
Javelin is the one that I have used the most, by far, so it's normal that I have lived not so good days with them. In general they do a good job too, but in few occasions I've felt they have not been up to the standards. Once in Rockingham they were ignoring people with bad behaviour despite telling them couple of times. And few weeks ago, in Donnington, it felt overbooked, too many cars in the track at the same time, and no one stopping you at the pit exit for a safe release, just checking the wrist band and off you go, even if there were cars overtaking in the same straight you were about to join.
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